mr whats it funko pop
Worth a lookShows a sweet-spot price point ($25.33 avg), but soft demand (-69.3% this quarter) keeps it on the watch list.
Avg price
Incredible$25.33avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Price range
Great$10.71–$61.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 3.2M searches
Review moat
Good689.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-69.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mr whats it funko pop is a $1.2M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
mr whats it funko pop market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #3,903
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 60%
- Out of stock
- 7.7%
- Avg brand age
- 22 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
266
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
25%
Top 20: 73%
Open market
2%
- Funko83%
- Stranger Things6%
- POP6%
- Fomuson1%
- YuMe1%
- AI ACCESSORY INNOVATIONS1%
- Open — no brand owns it (4 brands, 2%)
Demand
Weekly Amazon search volume, last 10 weeks — -69.3% search growth over the last 90 days.Top mr whats it funko pop search terms
- stranger things funko pop1.8M/yr
- funko pop stranger things565K/yr
- stranger things funko201K/yr
- stranger things funko pops119K/yr
- funko stranger things114K/yr
- funko pops stranger things37K/yr
- stranger things pop38K/yr
- stranger things funko pop max38K/yr
- max mayfield funko pop28K/yr
- stranger things bitty pop30K/yr
Top mr whats it funko pop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop TV: Stranger Things - Eddie (Target Exclusive) Vinyl Figure
Funko$30.714.8★1,194 rev
Funko POP! TV: Netflix Stranger Things - Steve Harrington
Funko$15.414.2★23 rev
Funko POP! TV: Netflix Stranger Things - Holly Wheeler
Funko$15.534.8★335 rev
Funko POP! TV: Netflix Stranger Things - Eleven
Funko$14.654.8★557 rev
Funko Pop! TV: Stranger Things - Lucas Sinclair - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$14.794.8★342 rev
Newest
by launch dateFunko POP! TV: Netflix Stranger Things - Steve Harrington
Funko$15.4123 rev
Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
Funko$15.4531 rev
Funko POP! TV: Netflix Stranger Things - Will Byers Split
Funko$15.2111 rev
Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
Funko$15.1713 rev
Funko Pop! Television: Stranger Things - Mr. Whatsit - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$16.18299 rev
Trending
90-day click momentum
Stranger Things The Hellfire Club Raglan Shirt M Black/White
Stranger Things$35.784.0★
Funko POP! TV: Netflix Stranger Things - Eleven
Funko$14.654.8★
Funko Pop! TV: Stranger Things - Nancy Wheeler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$15.914.8★
Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
Funko$15.454.7★
Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
Funko$15.174.2★
What buyers say about mr whats it funko pop
What buyers praise and complain about, mined from review topics.What buyers love
“Cool collectible”
“Great quality and arrived on time”
“Christmas gift”
“Exactly as described”
“Fun gift”
“Great value for money”
“I genuinely love the design”
“Perfect size and quality is great”
“The material of the backpack is good quality”
“Keep it simple”
What buyers complain about
“This puzzle is very large”
“A little expensive”
“Lucas isn't black like he is on the show”
“Its supposed to be brand new”
“after opening it i was very displeased with the quality of the actual product box”
“it ruined the gift for my nephew”
“Not fun”
“one was specifically frustrating bc you had to know what was in one of the envelopes to be able to open it”
“Terrible Game Design”
“it fell over”
Top return reasons
Common questions
- Is mr whats it funko pop profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 65 tracked products. 35 of 42 products launched in the last 360 days are still selling. 90-day search growth is -69.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mr whats it funko pop niche?
- 10 brands and 266 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mr whats it funko pop?
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.1%.
- What does it cost to enter the mr whats it funko pop niche?
- Listings span $10.71–$61.02; the average listing price is $25.33 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.