Mr Whats It Funko Pop
Mr Whats It Funko Pop shows a sweet-spot price point ($25.33 avg), but soft demand (-69.3% this quarter) keeps it on the watch list.
Flapen Score
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Is Mr Whats It Funko Pop profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Mr Whats It Funko Pop is a $1.2M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 52/100.
Mr Whats It Funko Pop: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -69.3% over the last 90 days and 1.4% of searches end in a purchase.
$1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 65 products
Top Mr Whats It Funko Pop products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop TV: Stranger Things - Eddie (Target Exclusive) Vinyl Figure
- Price
- $30.71
- Rating
- 4.8/5
- Reviews
- 1,194
- Age
- 4y ago
Funko POP! TV: Netflix Stranger Things - Steve Harrington
- Price
- $15.41
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 6mo ago
Funko POP! TV: Netflix Stranger Things - Holly Wheeler
- Price
- $15.53
- Rating
- 4.8/5
- Reviews
- 335
- Age
- 10mo ago
Funko POP! TV: Netflix Stranger Things - Eleven
- Price
- $14.65
- Rating
- 4.8/5
- Reviews
- 557
- Age
- 10mo ago
Funko Pop! TV: Stranger Things - Lucas Sinclair - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $14.79
- Rating
- 4.8/5
- Reviews
- 342
- Age
- 10mo ago
Trending
90-day click momentum
Stranger Things The Hellfire Club Raglan Shirt M Black/White
- Price
- $35.78
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 2y ago
Funko POP! TV: Netflix Stranger Things - Eleven
- Price
- $14.65
- Rating
- 4.8/5
- Reviews
- 557
- Age
- 10mo ago
Funko Pop! TV: Stranger Things - Nancy Wheeler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $15.91
- Rating
- 4.8/5
- Reviews
- 171
- Age
- 10mo ago
Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
- Price
- $15.45
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 6mo ago
Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
- Price
- $15.17
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago
Newest
by launch dateFunko POP! TV: Netflix Stranger Things - Steve Harrington
- Price
- $15.41
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 6mo ago
Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
- Price
- $15.45
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 6mo ago
Funko POP! TV: Netflix Stranger Things - Will Byers Split
- Price
- $15.21
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 6mo ago
Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
- Price
- $15.17
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago
Funko Pop! Television: Stranger Things - Mr. Whatsit - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $16.18
- Rating
- 4.7/5
- Reviews
- 299
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
10 rising
Sellers
266
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
25%
Top 20: 73%
Open market
2%
- Funko83%
- Stranger Things6%
- POP6%
- Fomuson1%
- YuMe1%
- AI ACCESSORY INNOVATIONS1%
- Open — no brand owns it (4 brands, 2%)
Mr Whats It Funko Pop demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mr Whats It Funko Pop search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stranger things funko pop1.8M/yr
- funko pop stranger things565K/yr
- stranger things funko201K/yr
- stranger things funko pops119K/yr
- funko stranger things114K/yr
- funko pops stranger things37K/yr
- stranger things pop38K/yr
- stranger things funko pop max38K/yr
- max mayfield funko pop28K/yr
- stranger things bitty pop30K/yr
What reviews say buyers love and hate about Mr Whats It Funko Pop
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Cool collectible”
“Great quality and arrived on time”
“Christmas gift”
“Exactly as described”
“Fun gift”
What buyers complain about
67% of reviews“This puzzle is very large”
“A little expensive”
“Lucas isn't black like he is on the show”
“Its supposed to be brand new”
“after opening it i was very displeased with the quality of the actual product box”
Mr Whats It Funko Pop return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mr Whats It Funko Pop questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
