Mr Potato Head Costume
MaybeProducts sell for $26.41 on average, inside the sweet spot. But the top 5 brands take 90% of clicks, so Mr Potato Head Costume is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 4657
- Market size
- $570K/yr520K searches / yr
- 90-day growth
- +54.9%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 82 sellers
Flapen Score
Mr Potato Head Costume against its category
The dotted line is the Toys & Games average. Past it, Mr Potato Head Costume is stronger. Inside it, weaker.
Market
The Mr Potato Head Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Mr Potato Head Costume 520K times last year and spent an estimated $570K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $570K a year.
- Searches, last 12 months
- 520K
- Growth, 90 days vs prior 90
- +54.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $570Ka year
- Peak month
- October65.4× the quietest month
- Top search term
- mrs potato head140K searches a year
02 · Price
A sale here is worth $26.41.
Listings sell for $26.41 on average, from $6.00 to $79.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $26.41 that is $20K to $26K a year per listing.
- Average price
- $26.41inside the $15 to $100 sweet spot
- Price range
- $6.00–$79.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $20K–$26K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #23,364 within Early Development & Activity Toys. It carries 1,185 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 88%
- Out of stock, average day
- 17.1%
- Average rank
- #23,364in Early Development & Activity Toys
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,185per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mr Potato Head Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
82
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
63%
Top 20: 95%
Open market
8%
- Brand 158%
- Brand 218%
- Brand 36%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (6 brands, 8%)
Demand
Mr Potato Head Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 65.4×
Search terms
Top Mr Potato Head Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mrs potato head140K/yr
- mrs potato head toy story13K/yr
- mr potato head costume69K/yr
- ms potato head26K/yr
- mr and mrs potato head costume70K/yr
- mrs potato head for toddlers22K/yr
- mrs potato head costume43K/yr
- mrs. potato head13K/yr
- mrs potato head accessories11K/yr
- miss potato head7K/yr
Reviews and returns
What reviews say buyers love and hate about Mr Potato Head Costume
We read the reviews and the return reasons for every product selling here.
“Hard to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mr Potato Head Costume questions
Answered from the same tracked data.