Moose Toys
FailThe top 5 brands take 100% of clicks, so Moose Toys is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $78K/yr151K searches / yr
- 90-day growth
- +29.9%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 26 sellers
Flapen Score
Moose Toys against its category
The dotted line is the Toys & Games average. Past it, Moose Toys is stronger. Inside it, weaker.
Market
The Moose Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Moose Toys 151K times last year and spent an estimated $78K. All 4 brands take every click. Demand peaks in Jun–Jul–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- +29.9%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $78Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- fireflies42K searches a year
02 · Price
A sale here is worth $15.42.
Listings sell for $15.42 on average, from $6.25 to $30.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.42 that is $4K to $8K a year per listing.
- Average price
- $15.42inside the $15 to $100 sweet spot
- Price range
- $6.25–$30.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Car Seat & Stroller Toys. It carries 5,621 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #178in Car Seat & Stroller Toys
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 5,621per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Moose Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Toysmith Chasing Fireflies Kids Game - The Game of Shine & Seek - Interactive Games for Kids - Indoor & Outdoor Game - for Ages 3+ Blue Green
- Price
- $30.81
- Rating
- 4.8/5
- Reviews
- 940
- Age
- 7y ago

Lamaze Clip On Car Seat and Stroller Toy - Freddie the Firefly - Includes Lady Bug Teether - High Contrast Sensory Crinkle Toys for Babies - Infant Travel Toys - Ages 0 Months and Up
- Price
- $14.64
- Rating
- 4.8/5
- Reviews
- 22,214
- Age
- 20y ago

Lamaze Fifi The Firefly Baby Toys & Gifts for Ages 0 to 1
- Price
- $15.14
- Rating
- 4.9/5
- Reviews
- 2,253
- Age
- 13y ago

Lamaze Clip On Car Seat and Stroller Toy - Captain Calamari - Crinkle Car Seat Toys and Stroller Toys - Sensory Toys for Babies - Travel Toys for Car - Infant Toys Ages 0 Months and Up
- Price
- $15.53
- Rating
- 4.9/5
- Reviews
- 10,824
- Age
- 16y ago

Lamaze Clip On Car Seat and Stroller Toy - Muffin the Moose - Crinkle Sensory Toys for Babies on the Go - High Contrast Travel Toys for Infants - Ages 0 Months and Up
- Price
- $16.78
- Rating
- 4.9/5
- Reviews
- 827
- Age
- 13y ago
Trending
estimated 90-day click momentum
ResinGlow 50 Pcs Mini Resin Firefly Desk Pets Glow in The Dark Mini Luminous Animals for Fairy Garden Dollhouse Aquarium and DIY Micro Landscape Decorations
- Price
- $7.94
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 10mo ago

Toysmith Chasing Fireflies Kids Game - The Game of Shine & Seek - Interactive Games for Kids - Indoor & Outdoor Game - for Ages 3+ Blue Green
- Price
- $30.81
- Rating
- 4.8/5
- Reviews
- 940
- Age
- 7y ago

ANGMLN Solar Firefly Lights 30 LED Solar Fireflies Fairy String Lights Outdoor Decor 19.6FT Solar Powered String Lights Waterproof for Garden Patio Home Wedding Party Spring
- Price
- $15.94
- Rating
- 4.1/5
- Reviews
- 558
- Age
- 6y ago

Lamaze Clip On Car Seat and Stroller Toy - Flip Flap Dragon - Crinkle Car Seat Toys and Stroller Toys - Sensory Toys for Babies - Travel Toys for Car - Infant Toys Ages 0 Months and Up
- Price
- $15.59
- Rating
- 4.8/5
- Reviews
- 2,987
- Age
- 11y ago

Lamaze Fifi The Firefly Baby Toys & Gifts for Ages 0 to 1
- Price
- $15.14
- Rating
- 4.9/5
- Reviews
- 2,253
- Age
- 13y ago
Newest
by launch date
ResinGlow 50 Pcs Mini Resin Firefly Desk Pets Glow in The Dark Mini Luminous Animals for Fairy Garden Dollhouse Aquarium and DIY Micro Landscape Decorations
- Price
- $7.94
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 10mo ago

Lamaze Bitty Bug Soft Baby Book - High Contrast Baby Book with Crinkly Cloth Pages - Sensory Books for Babies Ages 6 Months and Up
- Price
- $18.91
- Rating
- 4.8/5
- Reviews
- 11,763
- Age
- 5y ago

Lamaze Clip On Car Seat and Stroller Toy - Sprinkles The Jellyfish - Tactile Travel Toys for Sensory Development - Baby Sensory Toys - Ages 0 Months and Up
- Price
- $11.37
- Rating
- 4.8/5
- Reviews
- 1,115
- Age
- 6y ago

ANGMLN Solar Firefly Lights 30 LED Solar Fireflies Fairy String Lights Outdoor Decor 19.6FT Solar Powered String Lights Waterproof for Garden Patio Home Wedding Party Spring
- Price
- $15.94
- Rating
- 4.1/5
- Reviews
- 558
- Age
- 6y ago

Toysmith Chasing Fireflies Kids Game - The Game of Shine & Seek - Interactive Games for Kids - Indoor & Outdoor Game - for Ages 3+ Blue Green
- Price
- $30.81
- Rating
- 4.8/5
- Reviews
- 940
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
26
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Lamaze54%
- Toysmith40%
- ResinGlow4%
- ANGMLN3%
Demand
Moose Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Moose Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fireflies42K/yr
- lamaze baby toys49K/yr
- lamaze14K/yr
- chasing fireflies game7K/yr
- firefly game8K/yr
- lamaze freddie the firefly7K/yr
- firefly toy5K/yr
- lamaze toys8K/yr
- fireflies in a jar5K/yr
- firefly game for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Moose Toys
We read the reviews and the return reasons for every product selling here.
“Dont know how long the batteries will last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moose Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








