- Flapen Score
- 27 / 100Ranks 3,046 of 3,143 Toys & Games niches · −19 vs the category median of 4627
- Market size
- $6K/yr9K searches / yr
- 90-day growth
- -35.9%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 17 sellers
Flapen Score
Moopsy against its category
The dotted line is the Toys & Games average. Past it, Moopsy is stronger. Inside it, weaker.
Market
The Moopsy market on Amazon at a glance
Shoppers on Amazon United States searched for Moopsy 9K times last year and spent an estimated $6K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -35.9%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $6Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- moopsy7K searches a year
02 · Price
A sale here is worth $15.72.
Listings sell for $15.72 on average, from $4.38 to $19.99. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $15.72 that is $0 to $2K a year per listing.
- Average price
- $15.72inside the $15 to $100 sweet spot
- Price range
- $4.38–$19.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114,686 within Statues, Bobbleheads & Busts. It carries 15 reviews at 4.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #114,686in Statues, Bobbleheads & Busts
- Average rating
- 4.93 starsAmazon United States average 4.42 stars
- Average reviews
- 15per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Moopsy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 150%
- Brand 240%
- Brand 39%
Demand
Moopsy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Reviews and returns
What reviews say buyers love and hate about Moopsy
We read the reviews and the return reasons for every product selling here.
“Christmas present from the Lower Decks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moopsy questions
Answered from the same tracked data.








