moonknight
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.33avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great269.82avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.87–$69.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 218K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, moonknight is a $44K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
moonknight market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $55K–$68K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #39,309
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 33%
- Out of stock
- 7.1%
- Avg brand age
- 44 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
188
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
7%
- Funko49%
- Marvel22%
- BLOKEES12%
- LEGO5%
- Yazkimo3%
- LALAPORT2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Top moonknight search terms
- moon knight165K/yr
- moon knight funko pop26K/yr
- moonknight15K/yr
- moon knight funko5K/yr
- funko pop moon knight5K/yr
- moon knight marvel2K/yr
Top moonknight products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Marvel: Moon Knight Vinyl Bobblehead
Funko$22.014.8★1,623 rev
BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
BLOKEES$41.204.3★11 rev
Funko Pop! Marvel: Moon Knight - Moon Knight (Unmasked | Glow in the Dark) (Amazon Exclusive) #1302
Funko$41.384.8★8 rev
Marvel Moon Knight Crescent Blade Collector Pin
Marvel$11.084.5★11 rev
Funko POP! Marvel: Moon Knight - Mr. Knight
Funko$22.864.8★805 rev
Newest
by launch dateBLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
BLOKEES$41.2011 rev
Yazkimo Unisex Adult Cosplay Costume Sweatshirt 3D Printed Hooded Pullovers Jacket Casual Sweater Hoodies (US Alpha X-Large Regular Regular Grey)
Yazkimo$26.970 rev
Funko Pop! Marvel: Moon Knight - Moon Knight (Unmasked | Glow in the Dark) (Amazon Exclusive) #1302
Funko$41.388 rev
Yazkimo Unisex Moon Knight Cosplay Costume Rival Fantastic Halloween Outfits Adult Jumpsuit Bodysuit (Black Large)
Yazkimo$32.721 rev
Marvel Legends Series Strange Tales Moon Knight Comics Collectible 6-Inch Action Figure
Marvel$52.61489 rev
Trending
90-day click momentumBLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
BLOKEES$41.204.3★
Yazkimo Unisex Adult Cosplay Costume Sweatshirt 3D Printed Hooded Pullovers Jacket Casual Sweater Hoodies (US Alpha X-Large Regular Regular Grey)
Yazkimo$26.970.0★
Marvel Moon Knight Crescent Blade Necklace
Marvel$19.773.8★
Yazkimo Unisex Moon Knight Cosplay Costume Rival Fantastic Halloween Outfits Adult Jumpsuit Bodysuit (Black Large)
Yazkimo$32.725.0★
Marvel Moon Knight Graphic Comic Panels T-Shirt
Marvel$18.914.7★
What buyers say about moonknight
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect to add to a gift collection”
“good quality”
“Exactly as pictured and described”
“Quick, easy build”
“worth it”
“design wise it's incredible”
“Looks really sharp”
“it fit well”
“Great gift”
“fun easy build”
What buyers complain about
“Overpriced”
“Broken”
“crazy amount of pieces to put together”
“The instructions take a moment to comprehend. at first”
Top return reasons
Common questions
- Is moonknight profitable to sell on Amazon United States?
- The niche generates $44K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the moonknight niche?
- 11 brands and 188 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in moonknight?
- Top complaints mined from reviews: Value For Money, Durability, Assembly/Installation. The return rate is 1.1%.
- When does demand for moonknight peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the moonknight niche?
- Listings span $4.87–$69.47; the average listing price is $27.33 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.