Moonknight
weak search conversion (0.7%) — Moonknight doesn't clear our bar today.
Flapen Score
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Is Moonknight profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Moonknight is a $44K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Moonknight: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.3% over the last 90 days and 0.7% of searches end in a purchase.
$44K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 33 products
Top Moonknight products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! Marvel: Moon Knight Vinyl Bobblehead
- Price
- $22.01
- Rating
- 4.8/5
- Reviews
- 1,623
- Age
- 4y ago
BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $41.20
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2mo ago
Funko Pop! Marvel: Moon Knight - Moon Knight (Unmasked | Glow in the Dark) (Amazon Exclusive) #1302
- Price
- $41.38
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 11mo ago
Marvel Moon Knight Crescent Blade Collector Pin
- Price
- $11.08
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 4y ago
Funko POP! Marvel: Moon Knight - Mr. Knight
- Price
- $22.86
- Rating
- 4.8/5
- Reviews
- 805
- Age
- 3y ago
Trending
90-day click momentumBLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $41.20
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2mo ago
Yazkimo Unisex Adult Cosplay Costume Sweatshirt 3D Printed Hooded Pullovers Jacket Casual Sweater Hoodies (US Alpha X-Large Regular Regular Grey)
- Price
- $26.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Marvel Moon Knight Crescent Blade Necklace
- Price
- $19.77
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 4y ago
Yazkimo Unisex Moon Knight Cosplay Costume Rival Fantastic Halloween Outfits Adult Jumpsuit Bodysuit (Black Large)
- Price
- $32.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Marvel Moon Knight Graphic Comic Panels T-Shirt
- Price
- $18.91
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 9y ago
Newest
by launch dateBLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $41.20
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2mo ago
Yazkimo Unisex Adult Cosplay Costume Sweatshirt 3D Printed Hooded Pullovers Jacket Casual Sweater Hoodies (US Alpha X-Large Regular Regular Grey)
- Price
- $26.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Funko Pop! Marvel: Moon Knight - Moon Knight (Unmasked | Glow in the Dark) (Amazon Exclusive) #1302
- Price
- $41.38
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 11mo ago
Yazkimo Unisex Moon Knight Cosplay Costume Rival Fantastic Halloween Outfits Adult Jumpsuit Bodysuit (Black Large)
- Price
- $32.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Marvel Legends Series Strange Tales Moon Knight Comics Collectible 6-Inch Action Figure
- Price
- $52.61
- Rating
- 4.8/5
- Reviews
- 489
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
188
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
7%
- Funko49%
- Marvel22%
- BLOKEES12%
- LEGO5%
- Yazkimo3%
- LALAPORT2%
- Open — no brand owns it (5 brands, 7%)
Moonknight demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Top Moonknight search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- moon knight165K/yr
- moon knight funko pop26K/yr
- moonknight15K/yr
- moon knight funko5K/yr
- funko pop moon knight5K/yr
- moon knight marvel2K/yr
What reviews say buyers love and hate about Moonknight
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Perfect to add to a gift collection”
“good quality”
“Exactly as pictured and described”
“Quick, easy build”
“worth it”
What buyers complain about
70% of reviews“Overpriced”
“Broken”
“crazy amount of pieces to put together”
“The instructions take a moment to comprehend. at first”
Moonknight return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Moonknight questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
