Is monster truck easter basket profitable to sell on Amazon United States?

The niche generates $169K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -77.6%. Flapen's verdict: Skip it (31/100).

How competitive is the monster truck easter basket niche?

4 brands and 21 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in monster truck easter basket?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 0.9%.

When does demand for monster truck easter basket peak?

Demand peaks in Nov–Dec; the busiest month runs 7.8× the quietest.

What does it cost to enter the monster truck easter basket niche?

Listings span $5.07–$11.84; the average listing price is $8.94 (sweet spot $15–$100). The average incumbent carries 698 reviews — the moat a new listing must climb.

monster truck easter basket

Skip it

Soft demand (-77.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good697.57

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$169K

$169K/yr · 243K searches

Avg price

Okay$8.94

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad94%

top-5 click share — a locked-up shelf

Growth

Bad-77.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.07–$11.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, monster truck easter basket is a $169K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

monster truck easter basket market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $112K–$134K; units × avg price
Conversion rate: 7.8%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 0.3%
Avg brand age: 32 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Bendon74%
Monster Jam17%
BenLouis6%
Essme3%

Demand & seasonality

Weekly Amazon search volume, last 65 weeks — -77.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.8×

Open Trend

Top monster truck easter basket search terms

monster jam book61K/yr -41.6%0.8% conv.
monster truck coloring book58K/yr -32.5%4.8% conv.
monster jam books30K/yr -31.4%0.7% conv.
monster truck basket9K/yr -70.1%1.5% conv.
monster truck coloring4K/yr -31.6%2.0% conv.
monster truck easter basket35K/yr -99.6%0.0% conv.
monster jam easter basket14K/yr -99.1%0.0% conv.
easter monster truck12K/yr -99.4%0.0% conv.
monster truck easter9K/yr -99.3%0.0% conv.
monster jam easter basket stuffers5K/yr -99.4%0.0% conv.

All search terms

Top monster truck easter basket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bendon Monster Jam Activity Book | Monster Trucks | Officially Licensed (Jumbo)

Bendon$5.074.6★178 rev

Monster Jam Coloring Book with Tattoos - 48pg Grave Digger Activity Book

Monster Jam$5.934.8★39 rev

Bendon Monster Jam Activity Book | Monster Trucks | Officially Licensed (Imagine Ink)

Bendon$9.914.5★245 rev

BenLouis 24 Pcs Monster Truck Mini Coloring Books Kids Monster Car Party Favors Small Activity Books Bulk for Kids Monster Truck Birthday Goodie Bags Stuffers Return Gifts Classroom Travel

BenLouis$11.844.6★1,975 rev

Bendon Monster Jam Sticker & Coloring Book Over 500+ Stickers | Monster Trucks Stickers Coloring Book | 7.5 X 10.75 | Officially Licensed

Bendon$9.144.6★28 rev

Newest

by launch date

Monster Jam Coloring Book with Tattoos - 48pg Grave Digger Activity Book

Monster Jam$5.9339 rev

7mo ago

Bendon Monster Jam Sticker & Coloring Book Over 500+ Stickers | Monster Trucks Stickers Coloring Book | 7.5 X 10.75 | Officially Licensed

Bendon$9.1428 rev

11mo ago

Bendon Monster Jam Activity Book | Monster Trucks | Officially Licensed (Jumbo)

Bendon$5.07178 rev

1y ago

Essme Rectangular Monster Truck Baskets Car Storage Bins with Handles for Car Decor Racing Storage BinMonster truck

Essme$10.612,326 rev

1y ago

BenLouis 24 Pcs Monster Truck Mini Coloring Books Kids Monster Car Party Favors Small Activity Books Bulk for Kids Monster Truck Birthday Goodie Bags Stuffers Return Gifts Classroom Travel

BenLouis$11.841,975 rev

2y ago

What buyers say about monster truck easter basket

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience25%

“Fun”

Gifting Purpose24%

“Fun gift”

Color11%

“easy to color. important when enthusiasm exceeds fine motor skills”

Size-Overall8%

“Great size book”

Advertised Vs Actual Product7%

“Exactly as described”

Quality-Overall7%

“Made well and just the right size to fit in our goodie bags”

Value For Money6%

“Affordable price”

Display-Overall2%

“Great graphics and a great size”

Shape/Style2%

“framed so they will be easy to mount”

Storage Capacity2%

“This is the cutest storage container”

What buyers complain about

Quality-Overall26%

“Cheaply made”

Advertised Vs Actual Product21%

“The pictures didn't even cover the entire page”

Color19%

“All black they printed out so much black theres barely anything to color”

Developmental Needs7%

“Not very good for a 4 year old”

Size-Overall7%

“Very small”

Noise Level7%

“It is loud”

Thickness5%

“Thin pages”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product16%

Color10%

Quality-Overall8%

Value For Money7%

Strength6%

Print Quality4%

Defective Material/Parts2%