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Monster Truck Easter Basket

Fail

Demand is soft, at -77.6% this quarter, so Monster Truck Easter Basket is a Fail.

Flapen Score
31
31 / 100
Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46
Market size
$169K/yr243K searches / yr
90-day growth
-77.6%search demand this quarter
Competition
94%top-5 click share · 4 brands · 21 sellers

Flapen Score

Monster Truck Easter Basket against its category

The dotted line is the Toys & Games average. Past it, Monster Truck Easter Basket is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monster Truck Easter Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Monster Truck Easter Basket 243K times last year and spent an estimated $169K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -77.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-77.6%
Conversion, latest week
7.8%
Market size, estimated
$169Ka year
Peak month
December7.8× the quietest month
Top search term
monster jam book61K searches a year

02 · Price

A sale here is worth $8.94.

Listings sell for $8.94 on average, from $5.07 to $11.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $8.94 that is $4K to $7K a year per listing.

Average price
$8.94under the $15 to $100 sweet spot
Price range
$5.07–$11.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$4K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #206 within Craft Kits. It carries 698 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#206in Craft Kits
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
698per listing
Listings tracked
7

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Monster Truck Easter Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 217%
  • Brand 36%
  • Brand 43%

Demand

Monster Truck Easter Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Monster Truck Easter Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monster jam book61K/yr
  • monster truck coloring book58K/yr
  • monster jam books30K/yr
  • monster truck basket9K/yr
  • monster truck coloring4K/yr
  • monster truck easter basket35K/yr
  • monster jam easter basket14K/yr
  • easter monster truck12K/yr
  • monster truck easter9K/yr
  • monster jam easter basket stuffers5K/yr

Reviews and returns

What reviews say buyers love and hate about Monster Truck Easter Basket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
26%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Monster Truck Easter Basket questions

Answered from the same tracked data.