Monster High Birthday Party Supplies

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

391K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

1.6%

Market size, estimated

$85Ka year

Peak month

January1.6× the quietest month

Top search term

monster high birthday decorations103K searches a year

Listings sell for $13.62 on average, from $5.03 to $28.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.62 that is $1K to $3K a year per listing.

Average price

$13.62under the $15 to $100 sweet spot

Price range

$5.03–$28.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 43.2% of listings are out of stock. The average listing ranks #3,650 within Dolls. It carries 565 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

94%

Out of stock, average day

43.2%

Average rank

#3,650in Dolls

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

565per listing

Listings tracked

49

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months