monster high birthday party supplies
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good564.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Price range
Good$5.03–$28.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Bad$85K$85K/yr · 391K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, monster high birthday party supplies is a $85K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
monster high birthday party supplies market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $136K–$170K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #3,650
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 63%
- Out of stock
- 43.2%
- Avg brand age
- 27 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
153
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
31%
Top 20: 75%
Open market
41%
- Monster High16%
- EIXJJTED15%
- Nickelodeon9%
- Smryego7%
- SDONY7%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top monster high birthday party supplies search terms
- monster high birthday decorations103K/yr
- monster high party decorations46K/yr
- monster high decorations28K/yr
- monster high birthday27K/yr
- monster high decor22K/yr
- monster high cake topper16K/yr
- monster high party14K/yr
- monster high party supplies13K/yr
- monster high scary sweet birthday clawdeen25K/yr
- monster high scary sweet birthday22K/yr
Top monster high birthday party supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gothic Monster Girl Birthday Party Decorations 42PCS Spooky Party Supplies with Banner Cake Topper Cupcake Toppers Backdrop & Balloons Spooky Themed Decor for Birthday Halloween & Teen Party
EIXJJTED$25.453.0★3 rev
42 Pcs Party Supplies Set 20 Plates +20 Napkins +1 Tablecloth and 1 Happy Birthday Flag for Children Happy Birthday Party Decoration Supplies
Smryego$23.974.4★4 rev
Monster High Tattoos Party Favors Bundle - 72 Pc Individual Tattoos
Nickelodeon$8.004.4★17 rev
30Pcs Pack monster girl high Birthday Party Supplies Gift Bags Candy Treat Bag Perfect for girl Birthday Party Decorations Festival Favors
Generic$8.744.8★32 rev
Monster High Scary Sweet Birthday Doll Frankie Stein in Black Party Dress with Themed Accessories Like Invite Balloon Toy Lipstick and More
Monster High$20.834.8★4,062 rev
Newest
by launch dateGothic Monster Girl Birthday Party Decorations 42PCS Spooky Party Supplies with Banner Cake Topper Cupcake Toppers Backdrop & Balloons Spooky Themed Decor for Birthday Halloween & Teen Party
EIXJJTED$25.453 rev
Gothic Monster Doll Party Supplies 40PCS Pink Argyle High Themed Disposable Tableware Set 7 Inch Gothic Girl Paper Plates 6.7 Inch Napkins for Spooky Birthday Halloween Baby Shower Party Decor
EIXJJTED$13.222 rev
41Pcs Monster Party Supplies Gothic Paper Plates (9+7) Napkins and 1 Tablecloth Decorations with Skull Bat Print for Birthday Horror Movie Night Halloween Party
EIXJJTED$17.012 rev
42 Pcs Party Supplies Set 20 Plates +20 Napkins +1 Tablecloth and 1 Happy Birthday Flag for Children Happy Birthday Party Decoration Supplies
Smryego$23.974 rev
8Pcs Monster-High Honeycomb Table Centerpiece High Birthday Party Supplies Table Decorations for Kids Party Decorations
SDONY$16.823 rev
Trending
90-day click momentum42 Pcs Party Supplies Set 20 Plates +20 Napkins +1 Tablecloth and 1 Happy Birthday Flag for Children Happy Birthday Party Decoration Supplies
Smryego$23.974.4★
Gothic Monster Doll Party Supplies 40PCS Pink Argyle High Themed Disposable Tableware Set 7 Inch Gothic Girl Paper Plates 6.7 Inch Napkins for Spooky Birthday Halloween Baby Shower Party Decor
EIXJJTED$13.225.0★
Gothic Monster Girl Birthday Party Decorations 42PCS Spooky Party Supplies with Banner Cake Topper Cupcake Toppers Backdrop & Balloons Spooky Themed Decor for Birthday Halloween & Teen Party
EIXJJTED$25.453.0★
41Pcs Monster Party Supplies Gothic Paper Plates (9+7) Napkins and 1 Tablecloth Decorations with Skull Bat Print for Birthday Horror Movie Night Halloween Party
EIXJJTED$17.014.5★
8Pcs Monster-High Honeycomb Table Centerpiece High Birthday Party Supplies Table Decorations for Kids Party Decorations
SDONY$16.825.0★
What buyers say about monster high birthday party supplies
What buyers praise and complain about, mined from review topics.What buyers love
“It is a good quality toy”
“her colors are perfect”
“Worth it”
“Fun and easy”
“Exactly What I Needed”
“Purchased this as a Christmas Gift for my grand baby”
“Just the right size”
“The design is so cute”
“Overall great to have in your collection”
“Durable”
What buyers complain about
“These were larger than I expected”
“the hair quality isn't great”
“fell apart easily”
“Unfortunately the product photo makes it look darker than it is in person”
“Its bordering false advertisement”
“Arrived with glue stuck in her hair”
“costed me $3000 worth of surgery to get it out”
“Its like very thick”
“Smelly”
“absolutely no protection for damages”
Top return reasons
Common questions
- Is monster high birthday party supplies profitable to sell on Amazon United States?
- The niche generates $85K/yr across 49 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the monster high birthday party supplies niche?
- 31 brands and 153 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in monster high birthday party supplies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.7%.
- When does demand for monster high birthday party supplies peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the monster high birthday party supplies niche?
- Listings span $5.03–$28.40; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.