modern horizons 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good533.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$211.72avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$105K$105K/yr · 16K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Price range
Bad$16.56–$573.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, modern horizons 2 is a $105K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 36/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
modern horizons 2 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $53K–$106K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #1,225
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 17%
- Out of stock
- 9.0%
- Avg brand age
- 43 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Magic: The Gathering89%
- HSBR11%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — +0.7% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 2.1×
Top modern horizons 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering Modern Horizons 2 Draft Booster Box | 36 Packs (540 Magic Cards)
Magic: The Gathering$291.984.7★917 rev
Magic: The Gathering Modern Horizons 2 Set Booster Box | 30 Packs (360 Magic Cards)
Magic: The Gathering$346.404.7★928 rev
Magic: The Gathering Modern Horizons 2 Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories
Magic: The Gathering$133.794.7★1,616 rev
HSBR MTG Magic: The Gathering Modern Horizons 2 Prerelease Kit
HSBR$61.504.6★123 rev
Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi
Magic: The Gathering$16.564.7★49 rev
Newest
by launch date
Magic: The Gathering Foundations - Play Booster Box
Magic: The Gathering$144.20359 rev
Magic: The Gathering Modern Horizons 3 Play Booster Box - 36 Packs (504 Magic Cards)
Magic: The Gathering$245.12399 rev
Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi
Magic: The Gathering$16.5649 rev
HSBR MTG Magic: The Gathering Modern Horizons 2 Prerelease Kit
HSBR$61.50123 rev
Magic The Gathering C97540001 Modern Horizons 2 Set Booster Pack Multi
Magic: The Gathering$19.1055 rev
Trending
90-day click momentumMagic: The Gathering Foundations - Play Booster Box
Magic: The Gathering$144.204.7★
Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi
Magic: The Gathering$16.564.7★
Magic: The Gathering Modern Horizons 2 Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories
Magic: The Gathering$133.794.7★
Magic: The Gathering Modern Horizons Booster Box | 36 Booster Packs | Factory Sealed One Size
Magic: The Gathering$296.384.6★
Magic: The Gathering Modern Horizons 2 Collector Booster Pack | 15 Magic Cards
Magic: The Gathering$62.504.4★
What buyers say about modern horizons 2
What buyers praise and complain about, mined from review topics.What buyers love
“Great set with good value and fun pulls”
“Well worth it to me having just started my collection”
“Was as expected”
“fun to open”
“The quality of this set is great for beginners”
“The quality of this set is great for beginners”
What buyers complain about
“Not worth the money”
Top return reasons
Common questions
- Is modern horizons 2 profitable to sell on Amazon United States?
- The niche generates $105K/yr across 12 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the modern horizons 2 niche?
- 2 brands and 60 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in modern horizons 2?
- Top complaints mined from reviews: Value For Money. The return rate is 0.6%.
- When does demand for modern horizons 2 peak?
- Demand peaks in Aug–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the modern horizons 2 niche?
- Listings span $16.56–$573.14; the average listing price is $211.72 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.