Modern Horizons 2
FailThe top 5 brands take 100% of clicks, so Modern Horizons 2 is a Fail.
- Flapen Score
- 36 / 100Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 4636
- Market size
- $105K/yr16K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 67%top-5 click share · 2 brands · 60 sellers
Flapen Score
Modern Horizons 2 against its category
The dotted line is the Toys & Games average. Past it, Modern Horizons 2 is stronger. Inside it, weaker.
Market
The Modern Horizons 2 market on Amazon at a glance
Shoppers on Amazon United States searched for Modern Horizons 2 16K times last year and spent an estimated $105K. All 2 brands take every click. Demand peaks in Aug–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $105Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- modern horizons 212K searches a year
02 · Price
A sale here is worth $211.72.
Listings sell for $211.72 on average, from $16.56 to $573.14. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $211.72 that is $0 to $21K a year per listing.
- Average price
- $211.72above the $15 to $100 sweet spot
- Price range
- $16.56–$573.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$21K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,225 within Collectible Card Games. It carries 534 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 42%
- Out of stock, average day
- 9.0%
- Average rank
- #1,225in Collectible Card Games
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 534per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Modern Horizons 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magic: The Gathering Modern Horizons 2 Draft Booster Box | 36 Packs (540 Magic Cards)
- Price
- $291.98
- Rating
- 4.7/5
- Reviews
- 917
- Age
- 5y ago

Magic: The Gathering Modern Horizons 2 Set Booster Box | 30 Packs (360 Magic Cards)
- Price
- $346.40
- Rating
- 4.7/5
- Reviews
- 928
- Age
- 5y ago

Magic: The Gathering Modern Horizons 2 Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories
- Price
- $133.79
- Rating
- 4.7/5
- Reviews
- 1,616
- Age
- 5y ago

HSBR MTG Magic: The Gathering Modern Horizons 2 Prerelease Kit
- Price
- $61.50
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 5y ago

Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 5y ago
Trending
estimated 90-day click momentum
Magic: The Gathering Foundations - Play Booster Box
- Price
- $144.20
- Rating
- 4.7/5
- Reviews
- 359
- Age
- 1y ago

Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 5y ago

Magic: The Gathering Modern Horizons 2 Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories
- Price
- $133.79
- Rating
- 4.7/5
- Reviews
- 1,616
- Age
- 5y ago

Magic: The Gathering Modern Horizons Booster Box | 36 Booster Packs | Factory Sealed One Size
- Price
- $296.38
- Rating
- 4.6/5
- Reviews
- 685
- Age
- 7y ago

Magic: The Gathering Modern Horizons 2 Collector Booster Pack | 15 Magic Cards
- Price
- $62.50
- Rating
- 4.4/5
- Reviews
- 632
- Age
- 5y ago
Newest
by launch date
Magic: The Gathering Foundations - Play Booster Box
- Price
- $144.20
- Rating
- 4.7/5
- Reviews
- 359
- Age
- 1y ago

Magic: The Gathering Modern Horizons 3 Play Booster Box - 36 Packs (504 Magic Cards)
- Price
- $245.12
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 2y ago

Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 5y ago

HSBR MTG Magic: The Gathering Modern Horizons 2 Prerelease Kit
- Price
- $61.50
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 5y ago

Magic The Gathering C97540001 Modern Horizons 2 Set Booster Pack Multi
- Price
- $19.10
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
60
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Magic: The Gathering89%
- HSBR11%
- Open — no brand owns it (0%)
Demand
Modern Horizons 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Modern Horizons 2
We read the reviews and the return reasons for every product selling here.
“Not worth the money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Modern Horizons 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








