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Modern Horizons 2

Fail

The top 5 brands take 100% of clicks, so Modern Horizons 2 is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$105K/yr16K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
67%top-5 click share · 2 brands · 60 sellers

Flapen Score

Modern Horizons 2 against its category

The dotted line is the Toys & Games average. Past it, Modern Horizons 2 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modern Horizons 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Modern Horizons 2 16K times last year and spent an estimated $105K. All 2 brands take every click. Demand peaks in Aug–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
3.1%
Market size, estimated
$105Ka year
Peak month
December2.1× the quietest month
Top search term
modern horizons 212K searches a year

02 · Price

A sale here is worth $211.72.

Listings sell for $211.72 on average, from $16.56 to $573.14. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $211.72 that is $0 to $21K a year per listing.

Average price
$211.72above the $15 to $100 sweet spot
Price range
$16.56–$573.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,225 within Collectible Card Games. It carries 534 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
42%
Out of stock, average day
9.0%
Average rank
#1,225in Collectible Card Games
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
534per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Modern Horizons 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 211%
  • Open — no brand owns it (0%)

Demand

Modern Horizons 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Modern Horizons 2

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
100%of negative reviews mention “Value For Money”
0.6%of orders come back
“Not worth the money”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Modern Horizons 2 questions

Answered from the same tracked data.