Modern Horizons 2
brand-locked demand (top 5 brands take 100% of clicks) — Modern Horizons 2 doesn't clear our bar today.
Flapen Score
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Is Modern Horizons 2 profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Modern Horizons 2 is a $105K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 36/100.
Modern Horizons 2: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.7% over the last 90 days and 3.1% of searches end in a purchase.
$105K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Modern Horizons 2 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magic: The Gathering Modern Horizons 2 Draft Booster Box | 36 Packs (540 Magic Cards)
- Price
- $291.98
- Rating
- 4.7/5
- Reviews
- 917
- Age
- 5y ago
Magic: The Gathering Modern Horizons 2 Set Booster Box | 30 Packs (360 Magic Cards)
- Price
- $346.40
- Rating
- 4.7/5
- Reviews
- 928
- Age
- 5y ago
Magic: The Gathering Modern Horizons 2 Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories
- Price
- $133.79
- Rating
- 4.7/5
- Reviews
- 1,616
- Age
- 5y ago
HSBR MTG Magic: The Gathering Modern Horizons 2 Prerelease Kit
- Price
- $61.50
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 5y ago
Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 5y ago
Trending
90-day click momentum
Magic: The Gathering Foundations - Play Booster Box
- Price
- $144.20
- Rating
- 4.7/5
- Reviews
- 359
- Age
- 1y ago
Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 5y ago
Magic: The Gathering Modern Horizons 2 Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories
- Price
- $133.79
- Rating
- 4.7/5
- Reviews
- 1,616
- Age
- 5y ago
Magic: The Gathering Modern Horizons Booster Box | 36 Booster Packs | Factory Sealed One Size
- Price
- $296.38
- Rating
- 4.6/5
- Reviews
- 685
- Age
- 7y ago
Magic: The Gathering Modern Horizons 2 Collector Booster Pack | 15 Magic Cards
- Price
- $62.50
- Rating
- 4.4/5
- Reviews
- 632
- Age
- 5y ago
Newest
by launch dateMagic: The Gathering Foundations - Play Booster Box
- Price
- $144.20
- Rating
- 4.7/5
- Reviews
- 359
- Age
- 1y ago
Magic: The Gathering Modern Horizons 3 Play Booster Box - 36 Packs (504 Magic Cards)
- Price
- $245.12
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 2y ago
Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 5y ago
HSBR MTG Magic: The Gathering Modern Horizons 2 Prerelease Kit
- Price
- $61.50
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 5y ago
Magic The Gathering C97540001 Modern Horizons 2 Set Booster Pack Multi
- Price
- $19.10
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Magic: The Gathering89%
- HSBR11%
- Open — no brand owns it (0%)
Modern Horizons 2 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Dec · busiest ÷ quietest = 2.1×
What reviews say buyers love and hate about Modern Horizons 2
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Great set with good value and fun pulls”
“Well worth it to me having just started my collection”
“Was as expected”
“fun to open”
“The quality of this set is great for beginners”
What buyers complain about
100% of reviews“Not worth the money”
Modern Horizons 2 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Modern Horizons 2 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
