moana plush
Worth a lookShows a sweet-spot price point ($22.24 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Great$22.24avg listing price — sweet spot $15–$100
Price range
Great$9.70–$38.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good708.07avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$116K$116K/yr · 189K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, moana plush is a $116K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
moana plush market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $111K–$133K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #2,506
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 77%
- Out of stock
- 4.4%
- Avg brand age
- 34 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
210
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
47%
Top 20: 80%
Open market
16%
- Mattel31%
- Disney Store14%
- Disney11%
- Crocs10%
- Disney Princess10%
- JAKKS Pacific7%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Top moana plush search terms
- maui moana29K/yr
- maui toy35K/yr
- maui doll25K/yr
- maui toys17K/yr
- moana maui13K/yr
- maui stuffed animal8K/yr
- maui doll from moana5K/yr
- maui plush10K/yr
- maui toys from moana8K/yr
- maui from moana7K/yr
Top moana plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
Mattel$24.414.6★30 rev
Disney Store Official Maui Talking Action Figure with Light-Up Fish Hook Sculpted Necklace & Leaf Skirt Poseable Moana Toys for Kids Features Movie Phrases & 8 Points of Articulation
Disney Store$38.714.7★105 rev
Mattel Disney Moana Toys Maui Small Doll with Transforming Shark Outfit & Fishhook Accessory Shapeshifting Look Inspired by Movie
Mattel$10.374.6★76 rev
Mattel Disney Moana Set of 3 Small Dolls & Accessories
Mattel$15.544.9★23 rev
Mattel Disney Moana 2 Voyager 2 Doll Set Moana & Maui Fashion Dolls in Removable Outfits with 4 Accessories Inspired by the Movie
Disney Princess$17.224.8★291 rev
Newest
by launch dateMattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
Mattel$24.4130 rev
Mattel Disney Moana Set of 3 Small Dolls & Accessories
Mattel$15.5423 rev
Kids Preferred Disney Baby Moana 4 Piece Cuteeze Set - Moana Maui Hey Hey and Pua Plush - Collectible Stuffed Animals for Babies Toddlers & Kids
KIDS PREFERRED$28.9157 rev
Disney Moana Toddler Boys Maui Green Cream 4T
Disney$24.961,196 rev
Mattel Disney Moana Toys Maui Small Doll with Transforming Shark Outfit & Fishhook Accessory Shapeshifting Look Inspired by Movie
Mattel$10.3776 rev
Trending
90-day click momentumMattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
Mattel$24.414.6★
Disney Moana Toddler Boys Maui Green Cream 4T
Disney$24.964.9★
Boys Role Play Costume Dress-Up 2PCS/Set Top+Pants Swimwear Swimsuit Party Birthday Halloween Little Kids 2T
BanKids$13.844.6★
Mattel Disney Moana Set of 3 Small Dolls & Accessories
Mattel$15.544.9★
Disney Moana Maui Toddler Boys Fleece Drop Shoulder Pullover Hoodie and Jogger Pants Outfit Set Pale Aqua Blue 4T
Disney$29.154.4★
What buyers say about moana plush
What buyers praise and complain about, mined from review topics.What buyers love
“Great toy”
“It's a good quality as a toy, definitely”
“Good size”
“Worth the investment”
“It also makes a great gift for birthdays or holidays”
“As advertised”
“So far they have held up great”
“unique touch to the design”
“They are sturdy”
“Every time I see the movie I am so glad to have a collectable doll from the movie”
What buyers complain about
“Much bigger than I expected”
“Poor quality”
“the current title is inaccurate”
“Stopped working within 10 minutes”
“Made cheap material already falling apart very disappointed”
“this thing barely glows”
“Does not work”
“My grandbabies at first got scared cause its a loud noise”
“Received defective toy”
“the toppers keep coming off”
Top return reasons
Common questions
- Is moana plush profitable to sell on Amazon United States?
- The niche generates $116K/yr across 43 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the moana plush niche?
- 14 brands and 210 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in moana plush?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.2%.
- When does demand for moana plush peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the moana plush niche?
- Listings span $9.70–$38.71; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.