Moana Plush
Moana Plush shows a sweet-spot price point ($22.24 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Flapen Score
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Is Moana Plush profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Moana Plush is a $116K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Moana Plush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +20.9% over the last 90 days and 2.8% of searches end in a purchase.
$116K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 43 products
Top Moana Plush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
- Price
- $24.41
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2mo ago
Disney Store Official Maui Talking Action Figure with Light-Up Fish Hook Sculpted Necklace & Leaf Skirt Poseable Moana Toys for Kids Features Movie Phrases & 8 Points of Articulation
- Price
- $38.71
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago
Mattel Disney Moana Toys Maui Small Doll with Transforming Shark Outfit & Fishhook Accessory Shapeshifting Look Inspired by Movie
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 9mo ago
Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Mattel Disney Moana 2 Voyager 2 Doll Set Moana & Maui Fashion Dolls in Removable Outfits with 4 Accessories Inspired by the Movie
- Price
- $17.22
- Rating
- 4.8/5
- Reviews
- 291
- Age
- 1y ago
Trending
90-day click momentumMattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
- Price
- $24.41
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2mo ago
Disney Moana Toddler Boys Maui Green Cream 4T
- Price
- $24.96
- Rating
- 4.9/5
- Reviews
- 1,196
- Age
- 9mo ago
Boys Role Play Costume Dress-Up 2PCS/Set Top+Pants Swimwear Swimsuit Party Birthday Halloween Little Kids 2T
- Price
- $13.84
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago
Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Disney Moana Maui Toddler Boys Fleece Drop Shoulder Pullover Hoodie and Jogger Pants Outfit Set Pale Aqua Blue 4T
- Price
- $29.15
- Rating
- 4.4/5
- Reviews
- 168
- Age
- 1y ago
Newest
by launch dateMattel Disney Moana Maui Fashion Doll Inspired by Live Action Movie
- Price
- $24.41
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2mo ago
Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Kids Preferred Disney Baby Moana 4 Piece Cuteeze Set - Moana Maui Hey Hey and Pua Plush - Collectible Stuffed Animals for Babies Toddlers & Kids
- Price
- $28.91
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 8mo ago
Disney Moana Toddler Boys Maui Green Cream 4T
- Price
- $24.96
- Rating
- 4.9/5
- Reviews
- 1,196
- Age
- 9mo ago
Mattel Disney Moana Toys Maui Small Doll with Transforming Shark Outfit & Fishhook Accessory Shapeshifting Look Inspired by Movie
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
210
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
47%
Top 20: 80%
Open market
16%
- Mattel31%
- Disney Store14%
- Disney11%
- Crocs10%
- Disney Princess10%
- JAKKS Pacific7%
- Open — no brand owns it (8 brands, 16%)
Moana Plush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.8×
Top Moana Plush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- maui moana29K/yr
- maui toy35K/yr
- maui doll25K/yr
- maui toys17K/yr
- moana maui13K/yr
- maui stuffed animal8K/yr
- maui doll from moana5K/yr
- maui plush10K/yr
- maui toys from moana8K/yr
- maui from moana7K/yr
What reviews say buyers love and hate about Moana Plush
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great toy”
“It's a good quality as a toy, definitely”
“Good size”
“Worth the investment”
“It also makes a great gift for birthdays or holidays”
What buyers complain about
64% of reviews“Much bigger than I expected”
“Poor quality”
“the current title is inaccurate”
“Stopped working within 10 minutes”
“Made cheap material already falling apart very disappointed”
Moana Plush return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Moana Plush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
