Moana Figurines
MaybeProducts sell for $21.16 on average, inside the sweet spot. But the products selling today already average 4.7★, so Moana Figurines is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 4653
- Market size
- $122K/yr189K searches / yr
- 90-day growth
- +31.8%search demand this quarter
- Competition
- 31%top-5 click share · 15 brands · 347 sellers
Flapen Score
Moana Figurines against its category
The dotted line is the Toys & Games average. Past it, Moana Figurines is stronger. Inside it, weaker.
Market
The Moana Figurines market on Amazon at a glance
Shoppers on Amazon United States searched for Moana Figurines 189K times last year and spent an estimated $122K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- +31.8%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $122Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- moana figurines30K searches a year
02 · Price
A sale here is worth $21.16.
Listings sell for $21.16 on average, from $9.70 to $40.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.16 that is $2K to $5K a year per listing.
- Average price
- $21.16inside the $15 to $100 sweet spot
- Price range
- $9.70–$40.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #422 within Dolls. It carries 973 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #422in Dolls
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 973per listing
- Listings tracked
- 61
04 · Newcomers
11 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Moana Figurines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago

Mattel Disney Moana 2 Toys Swimming Tautai Moana Fashion Doll with 2 Accessories Color-Change Bodice & Kicking Legs Inspired by the Movie
- Price
- $13.82
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 1y ago

Fisher-Price Little People Toddler Toy Disney Princess Moana Adventure Village Playset with Figures for Pretend Play Kids Ages 18+ Months
- Price
- $23.56
- Rating
- 4.8/5
- Reviews
- 208
- Age
- 1y ago

Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 2T
- Price
- $27.29
- Rating
- 4.8/5
- Reviews
- 483
- Age
- 1y ago

Mattel Disney Toys Moana Small Doll & Floating Boat Playset with Heihei Rooster Figure Wave Launcher & 2 Accessories Inspired by Movie
- Price
- $9.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Disney Moana Two Piece Tankini Swimsuit Little Girl Long Sleeve Holiday Rash Guard Set UPF 50+ Beach Bathing Suit Orange Size 3-4T
- Price
- $22.82
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 8mo ago

Mattel Disney Moana Fashion Doll Inspired by Live Action Movie
- Price
- $15.08
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 2mo ago

Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 2T
- Price
- $27.29
- Rating
- 4.8/5
- Reviews
- 483
- Age
- 1y ago

Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago

Mattel Disney Toys Moana Small Doll & Floating Boat Playset with Heihei Rooster Figure Wave Launcher & 2 Accessories Inspired by Movie
- Price
- $9.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 4mo ago
Newest
by launch date
Mattel Disney Moana Fashion Doll Inspired by Live Action Movie
- Price
- $15.08
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 2mo ago

Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago

Mattel Disney Toys Moana Small Doll & Floating Boat Playset with Heihei Rooster Figure Wave Launcher & 2 Accessories Inspired by Movie
- Price
- $9.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 4mo ago

Disney Moana Two Piece Tankini Swimsuit Little Girl Long Sleeve Holiday Rash Guard Set UPF 50+ Beach Bathing Suit Orange Size 3-4T
- Price
- $22.82
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 8mo ago

Disney Store Official Moana Doll Play Set for Girls - Includes Pua and HEI HEI & Other Doll Accessories - Disney Princess Classic Toys - Authentic Outfit & Accessories - Girls Toys Adventure Set
- Price
- $40.34
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
347
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 67%
Open market
7%
- Mattel35%
- Disney26%
- Fisher-Price10%
- Disney Princess10%
- Disney Store9%
- JAKKS Pacific3%
- Open — no brand owns it (9 brands, 7%)
Demand
Moana Figurines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.6×
Search terms
Top Moana Figurines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- moana figurines30K/yr
- moana barbie24K/yr
- little people moana28K/yr
- moana plush doll16K/yr
- moana figures12K/yr
- moana little people set15K/yr
- moana paddle11K/yr
- moana boat toy9K/yr
- moana singing doll7K/yr
- moana 2 doll9K/yr
Reviews and returns
What reviews say buyers love and hate about Moana Figurines
We read the reviews and the return reasons for every product selling here.
“are much larger in size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moana Figurines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








