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Moana Figurines

Maybe

Products sell for $21.16 on average, inside the sweet spot. But the products selling today already average 4.7★, so Moana Figurines is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Market size
$122K/yr189K searches / yr
90-day growth
+31.8%search demand this quarter
Competition
31%top-5 click share · 15 brands · 347 sellers

Flapen Score

Moana Figurines against its category

The dotted line is the Toys & Games average. Past it, Moana Figurines is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moana Figurines market on Amazon at a glance

Shoppers on Amazon United States searched for Moana Figurines 189K times last year and spent an estimated $122K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+31.8%
Conversion, latest week
3.0%
Market size, estimated
$122Ka year
Peak month
July2.6× the quietest month
Top search term
moana figurines30K searches a year

02 · Price

A sale here is worth $21.16.

Listings sell for $21.16 on average, from $9.70 to $40.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.16 that is $2K to $5K a year per listing.

Average price
$21.16inside the $15 to $100 sweet spot
Price range
$9.70–$40.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #422 within Dolls. It carries 973 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#422in Dolls
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
973per listing
Listings tracked
61

04 · Newcomers

11 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
11Amazon's first-year sales bar
Average brand age
37 months

Products

Top Moana Figurines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

$0$4K$7K$11K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

347

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 67%

Open market

7%

  • Mattel35%
  • Disney26%
  • Fisher-Price10%
  • Disney Princess10%
  • Disney Store9%
  • JAKKS Pacific3%
  • Open — no brand owns it (9 brands, 7%)

Demand

Moana Figurines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 2.6×

Search terms

Top Moana Figurines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moana figurines30K/yr
  • moana barbie24K/yr
  • little people moana28K/yr
  • moana plush doll16K/yr
  • moana figures12K/yr
  • moana little people set15K/yr
  • moana paddle11K/yr
  • moana boat toy9K/yr
  • moana singing doll7K/yr
  • moana 2 doll9K/yr

Reviews and returns

What reviews say buyers love and hate about Moana Figurines

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.9%of orders come back
“are much larger in size”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Moana Figurines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data