Moana Figurines
Moana Figurines shows a sweet-spot price point ($21.16 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Flapen Score
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Is Moana Figurines profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Moana Figurines is a $122K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.
Moana Figurines: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +31.8% over the last 90 days and 3.0% of searches end in a purchase.
$122K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 61 products
Top Moana Figurines products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Mattel Disney Moana 2 Toys Swimming Tautai Moana Fashion Doll with 2 Accessories Color-Change Bodice & Kicking Legs Inspired by the Movie
- Price
- $13.82
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 1y ago
Fisher-Price Little People Toddler Toy Disney Princess Moana Adventure Village Playset with Figures for Pretend Play Kids Ages 18+ Months
- Price
- $23.56
- Rating
- 4.8/5
- Reviews
- 208
- Age
- 1y ago
Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 2T
- Price
- $27.29
- Rating
- 4.8/5
- Reviews
- 483
- Age
- 1y ago
Mattel Disney Toys Moana Small Doll & Floating Boat Playset with Heihei Rooster Figure Wave Launcher & 2 Accessories Inspired by Movie
- Price
- $9.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 4mo ago
Trending
90-day click momentum
Disney Moana Two Piece Tankini Swimsuit Little Girl Long Sleeve Holiday Rash Guard Set UPF 50+ Beach Bathing Suit Orange Size 3-4T
- Price
- $22.82
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 8mo ago
Mattel Disney Moana Fashion Doll Inspired by Live Action Movie
- Price
- $15.08
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 2mo ago
Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 2T
- Price
- $27.29
- Rating
- 4.8/5
- Reviews
- 483
- Age
- 1y ago
Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Mattel Disney Toys Moana Small Doll & Floating Boat Playset with Heihei Rooster Figure Wave Launcher & 2 Accessories Inspired by Movie
- Price
- $9.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 4mo ago
Newest
by launch dateMattel Disney Moana Fashion Doll Inspired by Live Action Movie
- Price
- $15.08
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 2mo ago
Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Mattel Disney Toys Moana Small Doll & Floating Boat Playset with Heihei Rooster Figure Wave Launcher & 2 Accessories Inspired by Movie
- Price
- $9.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 4mo ago
Disney Moana Two Piece Tankini Swimsuit Little Girl Long Sleeve Holiday Rash Guard Set UPF 50+ Beach Bathing Suit Orange Size 3-4T
- Price
- $22.82
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 8mo ago
Disney Store Official Moana Doll Play Set for Girls - Includes Pua and HEI HEI & Other Doll Accessories - Disney Princess Classic Toys - Authentic Outfit & Accessories - Girls Toys Adventure Set
- Price
- $40.34
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
347
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
31%
Top 20: 67%
Open market
7%
- Mattel35%
- Disney26%
- Fisher-Price10%
- Disney Princess10%
- Disney Store9%
- JAKKS Pacific3%
- Open — no brand owns it (9 brands, 7%)
Moana Figurines demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.6×
Top Moana Figurines search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- moana figurines30K/yr
- moana barbie24K/yr
- little people moana28K/yr
- moana plush doll16K/yr
- moana figures12K/yr
- moana little people set15K/yr
- moana paddle11K/yr
- moana boat toy9K/yr
- moana singing doll7K/yr
- moana 2 doll9K/yr
What reviews say buyers love and hate about Moana Figurines
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“As quality of the toy itself goes its nice”
“Fun toy”
“Cute gift”
“Good size”
“Excellent price”
What buyers complain about
59% of reviews“are much larger in size”
“I would have expected higher quality”
“that makes this product feel very misleading”
“Not soft enough”
“I had to help with the assembly”
Moana Figurines return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Moana Figurines questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
