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Moana Coloring Book

Fail

The top 5 brands take 100% of clicks, so Moana Coloring Book is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$54K/yr56K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
74%top-5 click share · 5 brands · 37 sellers

Flapen Score

Moana Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Moana Coloring Book is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moana Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Moana Coloring Book 56K times last year and spent an estimated $54K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
12.0%
Market size, estimated
$54Ka year
Peak month
December3.3× the quietest month
Top search term
moana coloring book37K searches a year

02 · Price

A sale here is worth $8.00.

Listings sell for $8.00 on average, from $4.34 to $23.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.00 that is $2K to $4K a year per listing.

Average price
$8.00under the $15 to $100 sweet spot
Price range
$4.34–$23.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #844 within Craft Kits. It carries 745 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#844in Craft Kits
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
745per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Moana Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 237%
  • Brand 314%
  • Brand 44%
  • Brand 52%

Demand

Moana Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.3×

Search terms

Top Moana Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moana coloring book37K/yr
  • moana coloring book ages 2-49K/yr
  • moana activity book4K/yr
  • moana coloring3K/yr
  • moana coloring books for kids ages 4-82K/yr
  • moana 2 coloring book957/yr

Reviews and returns

What reviews say buyers love and hate about Moana Coloring Book

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Advertised Vs Actual Product”
0.7%of orders come back
“Disappointing, not as described”
A buyer, on “Advertised Vs Actual Product”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Moana Coloring Book questions

Answered from the same tracked data.