moana coloring book
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Review moat
Good744.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.34–$23.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad$8.00avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 56K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moana coloring book is a $54K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
moana coloring book market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $40K–$48K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #844
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 1.7%
- Avg brand age
- 34 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Disney43%
- Bendon37%
- UPD14%
- BAZIC PRODUCTS4%
- Crayola2%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +14.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Top moana coloring book search terms
- moana coloring book37K/yr
- moana coloring book ages 2-49K/yr
- moana activity book4K/yr
- moana coloring3K/yr
- moana coloring books for kids ages 4-82K/yr
- moana 2 coloring book957/yr
Top moana coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney - Moana - Gigantic Coloring & Activity Book - 200 Pages
Disney$8.524.6★738 rev
Bendon Moana Coloring Book | Moana 2 Coloring Books | Moana Jumbo Activity Book | Maui Coloring Book | Multicolor | Officially Licensed
Bendon$4.794.4★36 rev
UPD 43722 Moana Coloring Activity Book Multicolor
UPD$4.534.6★171 rev
Disney Moana 2 Coloring Book Bundle for Kids - 4-Pack Princess Activity Set with Jumbo Coloring Book Trace and Learn 1200+ Stickers and Mess-Free Imagine Ink Magic Pictures Ages 3+
Bendon$23.885.0★29 rev
Disney Moana Coloring Books for Kids with Stickers with Moana Stickers Coloring Book and More
Disney$8.224.7★542 rev
Newest
by launch dateDisney Moana 2 Coloring Book Bundle for Kids - 4-Pack Princess Activity Set with Jumbo Coloring Book Trace and Learn 1200+ Stickers and Mess-Free Imagine Ink Magic Pictures Ages 3+
Bendon$23.8829 rev
Disney Moana Coloring and Activity Book Set - 32 Cartoon Coloring Pages Activities Games Puzzles Stickers More | Moana Coloring Book for Kids
Disney$5.242 rev
Bendon Disney Moana 2 Coloring Book Sisters Across The Waves Jumbo Activity Book
Bendon$4.811 rev
Bendon Moana 2 Coloring & Activity Book with 4 Crayons | Moana & Maui Coloring Book | Over 30 Stickers | Officially Licensed
Bendon$4.346 rev
Disney Moana 2 Coloring and Activity Book Set - Bundle with Imagine Ink Coloring Book Stickers Play Pack and More
Bendon$12.0363 rev
Trending
90-day click momentumDisney Moana 2 Coloring Book Bundle for Kids - 4-Pack Princess Activity Set with Jumbo Coloring Book Trace and Learn 1200+ Stickers and Mess-Free Imagine Ink Magic Pictures Ages 3+
Bendon$23.885.0★
Bendon Disney Moana 2 Coloring Book Sisters Across The Waves Jumbo Activity Book
Bendon$4.815.0★
Bendon Moana Imagine Ink | Moana Coloring Book with Mess Free Marker | Moana Activity Book | 20 Pages | Officially Licensed
Bendon$4.574.7★
Disney Moana Coloring Books for Kids with Stickers with Moana Stickers Coloring Book and More
Disney$8.224.7★
Bendon Moana Coloring Book | Moana 2 Coloring Books | Moana Jumbo Activity Book | Maui Coloring Book | Multicolor | Officially Licensed
Bendon$4.794.4★
What buyers say about moana coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Super fun activity for the kids”
“colorful”
“Easily worth it”
“Cute gift for the grandbabies”
“well-made”
“The size of everything is perfect for her little handles”
“Exactly as described”
“or car rides it can really brighten anyones day”
“durable”
“Nice variety of pictures”
What buyers complain about
“Disappointing, not as described”
“Flimsy paper”
“The price feels a little high”
“Bigger than I realized”
“Poor quality”
Top return reasons
Common questions
- Is moana coloring book profitable to sell on Amazon United States?
- The niche generates $54K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the moana coloring book niche?
- 5 brands and 37 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in moana coloring book?
- Top complaints mined from reviews: Advertised Vs Actual Product, Strength, Value For Money. The return rate is 0.7%.
- When does demand for moana coloring book peak?
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the moana coloring book niche?
- Listings span $4.34–$23.88; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.