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Moana Coloring Book

brand-locked demand (top 5 brands take 100% of clicks) — Moana Coloring Book doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46

Market size 13Growth 43Conversion 95Competition 22Returns 97Price range 45Avg price 22Brand share 0Review moat 69Quality gap 20
This niche Category average · 3,143 niches

Is Moana Coloring Book profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Moana Coloring Book is a $54K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Moana Coloring Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.8% over the last 90 days and 12.0% of searches end in a purchase.

$54K

revenue / yr

Units sold / yr6K
Search volume / yr+14.8%56K
Conversion rate12.0%
Avg price$8.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 37
Top-5 product click share74%
Open market0%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement27%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews745

Top Moana Coloring Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

$0$5K$11K$16K$22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Disney43%
  • Bendon37%
  • UPD14%
  • BAZIC PRODUCTS4%
  • Crayola2%

Moana Coloring Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR12.0%Products15Brands5Top 5 Brands100%OOS Rate1.7%Rating4.7★Reviews745Avg BSR#844
5K3KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.3×

Top Moana Coloring Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • moana coloring book37K/yr
  • moana coloring book ages 2-49K/yr
  • moana activity book4K/yr
  • moana coloring3K/yr
  • moana coloring books for kids ages 4-82K/yr
  • moana 2 coloring book957/yr

What reviews say buyers love and hate about Moana Coloring Book

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Fun/Entertainment Experience34%

Super fun activity for the kids

Color24%

colorful

Value For Money10%

Easily worth it

Gifting Purpose8%

Cute gift for the grandbabies

Quality-Overall4%

well-made

What buyers complain about

67% of reviews
Advertised Vs Actual Product21%

Disappointing, not as described

Strength14%

Flimsy paper

Value For Money12%

The price feels a little high

Size-Overall12%

Bigger than I realized

Quality-Overall7%

Poor quality

Moana Coloring Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Advertised Vs Actual Product
15%
3Color
15%
4Value For Money
9%
5Display Colors
7%

Common Moana Coloring Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moana Coloring Book 40/100 on Amazon United States — Skip it. The niche generates $54K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +14.8% over the last 90 days.
Search demand for Moana Coloring Book on Amazon United States peaks in Dec, where the busiest month runs 3.3× the quietest.