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Mitsuri

Fail

Buyers convert on only 0.4% of searches, so Mitsuri is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$59K/yr496K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
35%top-5 click share · 29 brands · 146 sellers

Flapen Score

Mitsuri against its category

The dotted line is the Toys & Games average. Past it, Mitsuri is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mitsuri market on Amazon at a glance

Shoppers on Amazon United States searched for Mitsuri 496K times last year and spent an estimated $59K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
496K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
0.4%
Market size, estimated
$59Ka year
Peak month
December3.1× the quietest month
Top search term
mitsuri196K searches a year

02 · Price

A sale here is worth $30.30.

Listings sell for $30.30 on average, from $8.68 to $79.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.30 that is $0 to $3K a year per listing.

Average price
$30.30inside the $15 to $100 sweet spot
Price range
$8.68–$79.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #21,842 within Statues, Bobbleheads & Busts. It carries 292 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
75%
Out of stock, average day
7.7%
Average rank
#21,842in Statues, Bobbleheads & Busts
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
292per listing
Listings tracked
48

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mitsuri products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

146

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

35%

Top 20: 78%

Open market

37%

  • Brand 119%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Mitsuri search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Mitsuri search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mitsuri196K/yr
  • mitsuri figure161K/yr
  • demon slayer mitsuri40K/yr
  • mitsuri kanroji36K/yr
  • mitsuri kanroji figure17K/yr
  • demon slayer figure mitsuri12K/yr
  • demon slayer mitsuri figure10K/yr
  • mitsuri merch10K/yr
  • mitsuri action figure8K/yr
  • mitsuri demon slayer5K/yr

Reviews and returns

What reviews say buyers love and hate about Mitsuri

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Couldn't fit”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mitsuri questions

Answered from the same tracked data.