Is mitsuri profitable to sell on Amazon United States?

The niche generates $59K/yr across 48 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (48/100).

How competitive is the mitsuri niche?

29 brands and 146 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in mitsuri?

Top complaints mined from reviews: Size-Overall, Value For Money, Wig/Artificial Hair Quality. The return rate is 3.4%.

When does demand for mitsuri peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the mitsuri niche?

Listings span $8.68–$79.62; the average listing price is $30.30 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.

mitsuri

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Incredible$30.30

avg listing price — sweet spot $15–$100

Price range

Great$8.68–$79.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great291.69

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Market size

Bad$59K

$59K/yr · 496K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mitsuri is a $59K/yr Amazon United States market (496K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

mitsuri market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $76K–$91K; units × avg price
Conversion rate: 0.4%
Avg BSR: #21,842
Page quality: 0%
Prime: 75%
Sponsored: 48%
Out of stock: 7.7%
Avg brand age: 31 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

146

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

35%

Top 20: 78%

Open market

37%

Banpresto19%
SEGA12%
SONGCHANGJEWELRY10%
Tokisaki9%
TAMASHII NATIONS7%
McFarlane Toys7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top mitsuri search terms

mitsuri196K/yr -10.4%0.3% conv.
mitsuri figure161K/yr -1.3%0.3% conv.
demon slayer mitsuri40K/yr -16.0%0.5% conv.
mitsuri kanroji36K/yr -14.7%0.6% conv.
mitsuri kanroji figure17K/yr +12.9%0.3% conv.
demon slayer figure mitsuri12K/yr -9.1%0.6% conv.
demon slayer mitsuri figure10K/yr -21.8%0.3% conv.
mitsuri merch10K/yr -6.2%0.3% conv.
mitsuri action figure8K/yr -42.5%0.8% conv.
mitsuri demon slayer5K/yr -5.8%1.8% conv.

All search terms

Top mitsuri products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tokisaki Mitsuri Cosplay Shoes Clogs Geta Sandals Slipper Wooden Flip Flops Socks Halloween for Women Men(42-43 XIEJIMU-Shoes-Light Pink)

Tokisaki$30.984.2★4 rev

Anime Mitsuri Hanafuda Earrings - Accessories for Kimetsu No Yaiba Cosplay

SONGCHANGJEWELRY$9.904.1★69 rev

TAMASHII NATIONS - Demon Slayer: Kimetsu no Yaiba - Mitsuri Kanroji FiguartsZERO Collectible Statue

TAMASHII NATIONS$79.624.9★3,569 rev

McFarlane Toys- Demon Slayer Mitsuri Kanroji 7in Action Figure

McFarlane Toys$29.474.7★12 rev

Banpresto - Demon Slayer: Kimetsu no Yaiba - Mitsuri Kanroji vol. 34 Bandai Spirits Figure

Banpresto$45.894.6★117 rev

Newest

by launch date

McFarlane Toys- Demon Slayer Mitsuri Kanroji 7in Action Figure

McFarlane Toys$29.4712 rev

4mo ago

Demon Slayer Infinity Castle Mitsuri Kanjori Adult Cradle Pink Crew Neck Short Sleeve T-Shirt-Small

Bioworld$19.752 rev

5mo ago

Epic Collectibles Pop Anime: Demonslayer - Mitsuri with Flowing Love Blade

Epic Collectibles$35.1211 rev

5mo ago

Hauioe Kanroji Mitsuri Costume Uniform Dress Full Set For Women Party Outfit

Hauioe$48.580 rev

6mo ago

MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)

MLDVQJV$35.31142 rev

11mo ago

What buyers say about mitsuri

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The swords seem to be well made, however”

Soft Feel10%

“Super soft blanket”

Advertised Vs Actual Product6%

“Just as advertised”

Wig/Artificial Hair Quality6%

“A really good base wig”

Gifting Purpose6%

“super gift”

Fun/Entertainment Experience5%

“The set comes with two fun accessories: ea boar mask”

Collectibles5%

“Adorable real pop mart collectible”

Taste-Overall3%

“Tasty treat”

Brightness/Shine/Glow3%

“glows in the dark which is really cool”

Comfort-Overall3%

“Comfy”

What buyers complain about

Size-Overall27%

“Couldn't fit”

Value For Money10%

“this shouldnt be more expensive than $19”

Wig/Artificial Hair Quality7%

“i'm afraid i'll have to buy a new wig which is frustrating because this one was on the pricier side”

Quality-Overall5%

“low quality figure is completely ridiculous”

Color5%

“a lot of the colors are off and not right”

Ease Of Use4%

“extremely hard to put in her hand. shes supposed to grab it at the top of the hilt”

Material Quality3%

“the material is thin”

Design-Overall3%

“Poorly made”

Functionality-Overall3%

“The lights dont work”

Durability2%

“as it gets destroyed quickly”

Top return reasons

Size-Overall23%

Advertised Vs Actual Product15%

Quality-Overall12%

Defective Material/Parts9%

Value For Money8%

Wig/Artificial Hair Quality7%

Product Condition7%

Touch/Button Controls2%

Functionality-Overall2%

Material Quality2%

Common questions

Is mitsuri profitable to sell on Amazon United States?: The niche generates $59K/yr across 48 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (48/100).
How competitive is the mitsuri niche?: 29 brands and 146 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in mitsuri?: Top complaints mined from reviews: Size-Overall, Value For Money, Wig/Artificial Hair Quality. The return rate is 3.4%.
When does demand for mitsuri peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the mitsuri niche?: Listings span $8.68–$79.62; the average listing price is $30.30 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.