miraculous ladybug costume
Worth a lookShows a sweet-spot price point ($27.49 avg), but weak search conversion (0.8%) keeps it on the watch list.
Avg price
Incredible$27.49avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good794.21avg incumbent reviews — the moat a new listing must climb
Market size
Good$392K$392K/yr · 1.8M searches
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Price range
Okay$5.06–$195.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, miraculous ladybug costume is a $392K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
miraculous ladybug costume market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $550K–$687K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #5,727
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 64%
- Out of stock
- 10.0%
- Avg brand age
- 37 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
116
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
32%
Top 20: 73%
Open market
8%
- Miraculous66%
- BANDAI14%
- corimori5%
- knemmy3%
- DYCE2%
- SIISPRI1%
- Open — no brand owns it (11 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 49.5×
Top miraculous ladybug costume search terms
- miraculous ladybug544K/yr
- miraculous257K/yr
- miraculous ladybug toys275K/yr
- miraculous ladybug costume127K/yr
- cat noir68K/yr
- ladybug toys67K/yr
- kwamis miraculous toys38K/yr
- miraculous toys50K/yr
- ladybug and cat noir44K/yr
- miraculous ladybug doll49K/yr
Top miraculous ladybug costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miraculous Ladybug Little Girls Nightgown Pajamas Black/Red 5
Miraculous$20.404.8★525 rev
Miraculous Ladybug Dress Up Set with Lights by Playmates Toys
Miraculous$14.713.5★66 rev
Miraculous Ladybug Season 6 Heroez Fashion Doll with Accessory by Playmates Toys
Miraculous$17.884.8★29 rev
corimori Miraculous Ladybug Officially Licensed Wooden Chest Master Fu Miracle Box 26 cm
corimori$195.594.2★197 rev
Miraculous: Tales of Ladybug & Cat Noir - Marinette 26cm Fashion Doll with Accessories (Bandai)
BANDAI$24.034.7★2,192 rev
Newest
by launch dateMiraculous Ladybug Season 6 Heroez Fashion Doll with Accessory by Playmates Toys
Miraculous$17.8829 rev
Miraculous Ladybug & Cat Noir Season 6 2 Pack by Playmates Toys
Miraculous$33.68145 rev
Miraculous Board Game - Race to the Top of the Tower Fun Action Game for Kids | Super Hero Adventure Game Featuring Ladybug Cat Noir & Friends for Family Game Night & Toy Gifts for Kids
DYCE$20.0656 rev
Miraculous Ladybug Dress Up Set with Lights by Playmates Toys
Miraculous$14.7166 rev
knemmy Girls One Piece Swimsuit Ladybug Bathing Suits Cute Kids Princess Beach Swimwear 2-10 Years Red
knemmy$11.02252 rev
Trending
90-day click momentum
Miraculous Lady Bug Girls 3-Piece Pajama Set - Short Sleeve Shirt Pajama Pants and Shorts - Every Girl is a Super Hero 7/8
Miraculous$11.064.7★
Miraculous Ladybug Season 6 Heroez Fashion Doll with Accessory by Playmates Toys
Miraculous$17.884.8★
Miraculous Ladybug Little Girls Nightgown Pajamas Black/Red 6
Miraculous$20.564.8★
knemmy Girls One Piece Swimsuit Ladybug Bathing Suits Cute Kids Princess Beach Swimwear 2-10 Years Red
knemmy$11.024.6★
Miraculous Ladybug Little Girls Nightgown Pajamas Black/Red 5
Miraculous$20.404.8★
What buyers say about miraculous ladybug costume
What buyers praise and complain about, mined from review topics.What buyers love
“well built”
“Fun family game”
“size was perfect”
“It was as described”
“cute gift”
“Easy to use”
“Great addition to my daughters current collection”
“Value for the money”
“Comfortable”
“comfy and soft”
What buyers complain about
“Extra small”
“Very cheap quality”
“in a day one broke”
“Fragile”
“not the best material”
“The material doesn't stretch well enough”
“Tiny expensive toys”
“The creases wont go away even after I put it in the dryer”
“Really bad quality I only washer 2 time”
“too small photo is deceiving”
Top return reasons
Common questions
- Is miraculous ladybug costume profitable to sell on Amazon United States?
- The niche generates $392K/yr across 53 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the miraculous ladybug costume niche?
- 17 brands and 116 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in miraculous ladybug costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.0%.
- When does demand for miraculous ladybug costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 49.5× the quietest.
- What does it cost to enter the miraculous ladybug costume niche?
- Listings span $5.06–$195.59; the average listing price is $27.49 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.