Miniatures Figurines
FailShoppers spend an estimated $64K a year here, so Miniatures Figurines is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $64K/yr140K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 107 sellers
Flapen Score
Miniatures Figurines against its category
The dotted line is the Toys & Games average. Past it, Miniatures Figurines is stronger. Inside it, weaker.
Market
The Miniatures Figurines market on Amazon at a glance
Shoppers on Amazon United States searched for Miniatures Figurines 140K times last year and spent an estimated $64K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $64Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- lego alien30K searches a year
02 · Price
A sale here is worth $20.35.
Listings sell for $20.35 on average, from $7.32 to $68.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.35 that is $0 to $2K a year per listing.
- Average price
- $20.35inside the $15 to $100 sweet spot
- Price range
- $7.32–$68.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,217 within Figures. It carries 188 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #1,217in Figures
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 188per listing
- Listings tracked
- 38
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Miniatures Figurines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Disney and Pixar Toy Story Alien with Pizza Planet Rocket Ride - Building Toy for Girls & Boys Ages 9+ - Disney Gift Idea - Kids Bedroom Decor - 43307
- Price
- $59.63
- Rating
- 4.9/5
- Reviews
- 173
- Age
- 4mo ago

LEGO Minifigures Series 26 Space Collectible Toy Figures 71046
- Price
- $8.61
- Rating
- 3.5/5
- Reviews
- 454
- Age
- 2y ago

Xenomorph Action Figure Building Kit Compatible with Lego Sets for for Adults Horror Halloween Toys for Boys 8-12 14 Years Up 616 pcs
- Price
- $29.11
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 2y ago

GXJTYYBS Xenomorph Building Set MOC Alien Action Figure Kit Horror Sci - Fi Collectible Model Figure & Detailed Base for Adults Kids Birthday for Movie Fans Aged 8+ 958PCS
- Price
- $33.94
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 10mo ago

itshWOee Xenomorph Building Set Xenomorph Action Figures Building Set for Adults with Support Base and Little Facehugger Horror Gifts for Fans Friends Birthday Christmas Halloween
- Price
- $28.41
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 1y ago
Trending
estimated 90-day click momentum
LEGO Disney and Pixar Toy Story Alien with Pizza Planet Rocket Ride - Building Toy for Girls & Boys Ages 9+ - Disney Gift Idea - Kids Bedroom Decor - 43307
- Price
- $59.63
- Rating
- 4.9/5
- Reviews
- 173
- Age
- 4mo ago

LEGO Space Science Mech 30694
- Price
- $10.15
- Rating
- 4.9/5
- Reviews
- 61
- Age
- 11mo ago

Complete Lego Mini Figures Series 26 Space with 12 Collectible Figures (71046 12x) Complete Series 26 Space (New) CMF
- Price
- $68.57
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 2y ago

LEGO Minifigures Series 26 Nurse Android 71046 (Bagged)
- Price
- $9.43
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 2y ago

LEGO Minifigures Series 26 Orion 71046 Figurine (Bagged)
- Price
- $9.35
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 2y ago
Newest
by launch date
LEGO Disney and Pixar Toy Story Alien with Pizza Planet Rocket Ride - Building Toy for Girls & Boys Ages 9+ - Disney Gift Idea - Kids Bedroom Decor - 43307
- Price
- $59.63
- Rating
- 4.9/5
- Reviews
- 173
- Age
- 4mo ago

GXJTYYBS Xenomorph Building Set MOC Alien Action Figure Kit Horror Sci - Fi Collectible Model Figure & Detailed Base for Adults Kids Birthday for Movie Fans Aged 8+ 958PCS
- Price
- $33.94
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 10mo ago

LEGO Space Science Mech 30694
- Price
- $10.15
- Rating
- 4.9/5
- Reviews
- 61
- Age
- 11mo ago

UNCLE BRICK Space UFO Spaceship Building Sets Galaxy Interstellar Spaceship Sets Collection Creative Star Spaceship Building Kit for Animation Fans for Boys and Gril Age 8-12
- Price
- $31.71
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1y ago

LEGO Minifigures Series 27: Jetpack Racer Minifigure - 71048
- Price
- $10.08
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
107
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 80%
Open market
5%
- LEGO66%
- onederbkk9%
- GXJTYYBS6%
- itshWOee5%
- CHUANGPIN5%
- BRICK Flip4%
- Open — no brand owns it (3 brands, 5%)
Demand
Miniatures Figurines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Miniatures Figurines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego alien30K/yr
- alien lego20K/yr
- lego space minifigures14K/yr
- lego robot minifigure9K/yr
- lego astronaut minifigure10K/yr
- lego minifigures series 267K/yr
- alien lego set10K/yr
- xenomorph lego11K/yr
- lego aliens8K/yr
- lego alien minifigure7K/yr
Reviews and returns
What reviews say buyers love and hate about Miniatures Figurines
We read the reviews and the return reasons for every product selling here.
“Misleading title”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miniatures Figurines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








