Is mini mahjong mat profitable to sell on Amazon United States?

The niche generates $51K/yr across 34 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is +60.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the mini mahjong mat niche?

20 brands and 24 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in mini mahjong mat?

Top complaints mined from reviews: Wrinkles, Size-Overall, Color. The return rate is 5.4% — above our launch gate.

What does it cost to enter the mini mahjong mat niche?

Listings span $10.05–$147.07; the average listing price is $24.06 (sweet spot $15–$100). The average incumbent carries 53 reviews — the moat a new listing must climb.

mini mahjong mat

Worth a look

Shows a thin review moat (53 avg reviews), but a small market ($51K/yr) keeps it on the watch list.

Review moat

Incredible53.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$24.06

avg listing price — sweet spot $15–$100

Growth

Great+60.1%

90-day search growth — must beat 0% to launch

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$10.05–$147.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Market size

Bad$51K

$51K/yr · 85K searches

Signals Low Review Barrier High Returns Out of Stock

According to Flapen's Amazon United States niche tracking, mini mahjong mat is a $51K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

mini mahjong mat market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 2.5%
Avg BSR: #212
Page quality: 0%
Prime: 94%
Sponsored: 85%
Out of stock: 16.6%
Avg brand age: 7 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

25%

ZWFCGMMBC21%
VioraWhite21%
Sonwyoung16%
Tegeme8%
TIASUSAN5%
Jongyance5%

Demand

Weekly Amazon search volume, last 8 weeks — +60.1% search growth over the last 90 days.

Open Trend

Top mini mahjong mat search terms

mini mahjong mat40K/yr +51.1%2.0% conv.
travel mahjong mat28K/yr +74.9%1.9% conv.
mahjong travel mat10K/yr +59.1%1.5% conv.
mini mahjong mat for travel6K/yr +53.9%2.4% conv.

All search terms

Top mini mahjong mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZWFCGMMBC 22 in Mini Mahjong Mat for Travel Portable Mahjong Game Mat with 4 Pcs Mahjong Tile Shufflers Non-Slip Rubber Backing Foldable Surface & Carry Bag(Blue)

ZWFCGMMBC$22.894.4★30 rev

ZWFCGMMBC 22 in Mini Mahjong Mat for Travel Portable Mahjong Game Mat with 4 Pcs Mahjong Tile Shufflers Non-Slip Rubber Backing Foldable Surface & Carry Bag(Lavender)

ZWFCGMMBC$22.614.4★30 rev

VioraWhite 21 Mini Majiong Mat for Travel Set Cute Scalloped Small Anti Slip Noise Reduction Mahjong Accessories Gifts Domino & Tile Game Table Mat(Blue)

VioraWhite$18.764.5★99 rev

VioraWhite 21 Mini Majiong Mat for Travel Set Cute Scalloped Small Anti Slip Noise Reduction Mahjong Accessories Gifts Domino & Tile Game Table Mat(Pink)

VioraWhite$18.894.5★99 rev

Tegeme Mini Mahjong Mat 22 x 22 Inch Chinoiserie Flower Mahjong Mat Anti Slip Game Rug for American Mah Jong Game Table Card Board Tile

Tegeme$20.894.0★35 rev

Newest

by launch date

Puresora Travel Mahjong Mat Table with Rules Mah Jong Mat Neoprene Chinoiserie Floral Majong Learning Mat Instructions Mahjong Gifts Women Unique Non-Slip Rubber Pad 21 x 21 Blue Pink

Puresora$22.6759 rev

1mo ago

DVECUE Thick Mini Mahjong Mat Travel 21 X21 Come with Tile Shufflers Line Finder Carrying Bag Lightweight

DVECUE$22.161 rev

2mo ago

Mini Mahjong Mat 21 x 21 for Travel Mahjong Sets Non-Slip Noise-Reducing Table Mat with 4 Dice and Canvas Storage Bag Portable Rubber-Backed Game Mat for Mahjong Cards Dominoes and Board Games

YCQDDA$16.704 rev

3mo ago

22 inch Mini Mahjong Mat for Travel Set Lemon Mahjong Game Mat Anti Slip Noise Reduction Rubber Backing Domino & Tile Game Mahjong Accessories Gifts Foldable Surface & Carry Bag(Pink)

ZWWADR$19.974 rev

3mo ago

Tegeme Chinoiserie Mahjong Mat 22 x 22 Blue Purple Flowers Mat Anti Slip and Noise Reduction Multi Purpose Game Table Cover Non-Slip Noise Reduction Gaming Rug for Mahjong Card Board Tile Games

Tegeme$22.4710 rev

4mo ago

What buyers say about mini mahjong mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great Quality and Easy to Store”

Color15%

“Color is as described”

Size-Overall10%

“Good size”

Value For Money8%

“A very reasonable price for all”

Design-Overall5%

“Cute aesthetic”

Portability3%

“Perfect for travel”

Storage Capacity3%

“One feature I especially appreciate is the storage bag”

Fun/Entertainment Experience3%

“This set is cute”

Soft Feel3%

“Cute and Smooth”

Weight Light3%

“Great small lightweight travel mat”

What buyers complain about

Wrinkles30%

“Has wrinkles”

Size-Overall15%

“Too small”

Color7%

“colors not bright”

Quality-Overall7%

“I did not like the quality of the mat”

Material Quality5%

“Cons: it feels more like a felted cheap mousepad”

Thickness3%

“they are not super thick”

Stitch/Finish/Polish3%

“The only little defect was the stitching on the side”

Functionality-Overall3%

“sadly it did not work”

Advertised Vs Actual Product2%

“the travel bag is nothing like pictured”

Ease Of Use2%

“folds throughout - not useable”

Top return reasons

Size-Overall51%

Color19%

Wrinkles7%

Advertised Vs Actual Product5%

Value For Money3%

Weight Heavy2%

Material Quality2%

Smell1%

Functionality-Overall1%

Thin1%

Common questions

Is mini mahjong mat profitable to sell on Amazon United States?: The niche generates $51K/yr across 34 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is +60.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the mini mahjong mat niche?: 20 brands and 24 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in mini mahjong mat?: Top complaints mined from reviews: Wrinkles, Size-Overall, Color. The return rate is 5.4% — above our launch gate.
What does it cost to enter the mini mahjong mat niche?: Listings span $10.05–$147.07; the average listing price is $24.06 (sweet spot $15–$100). The average incumbent carries 53 reviews — the moat a new listing must climb.