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Mini Mahjong Mat

Mini Mahjong Mat shows a thin review moat (53 avg reviews), but a small market ($51K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46

Market size 13Growth 75Conversion 31Competition 69Returns 24Price range 62Avg price 95Brand share 58Review moat 97Quality gap 57
This niche Category average · 3,143 niches

Is Mini Mahjong Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mini Mahjong Mat is a $51K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 53/100.

Mini Mahjong Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +60.1% over the last 90 days and 2.5% of searches end in a purchase.

$51K

revenue / yr

Units sold / yr3K
Search volume / yr+60.1%85K
Conversion rate2.5%
Avg price$24.06

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers20 · 24
Top-5 product click share44%
Open market30%
Avg brand age7 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement85%
New entrants (1y)24· 2 succeeded
Avg rating4.4★
Avg reviews53

Top Mini Mahjong Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

25%

  • ZWFCGMMBC21%
  • VioraWhite21%
  • Sonwyoung16%
  • Tegeme8%
  • TIASUSAN5%
  • Jongyance5%

Mini Mahjong Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR2.5%Products34Brands20Top 5 Brands70%OOS Rate16.6%Rating4.4★Reviews53Avg BSR#212
4K3KSpike '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Top Mini Mahjong Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mini mahjong mat40K/yr
  • travel mahjong mat28K/yr
  • mahjong travel mat10K/yr
  • mini mahjong mat for travel6K/yr

What reviews say buyers love and hate about Mini Mahjong Mat

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall19%

Great Quality and Easy to Store

Color15%

Color is as described

Size-Overall10%

Good size

Value For Money8%

A very reasonable price for all

Design-Overall5%

Cute aesthetic

What buyers complain about

76% of reviews
Wrinkles30%

Has wrinkles

Size-Overall15%

Too small

Color7%

colors not bright

Quality-Overall7%

I did not like the quality of the mat

Material Quality5%

Cons: it feels more like a felted cheap mousepad

Mini Mahjong Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

5.4%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Color
19%
3Wrinkles
7%
4Advertised Vs Actual Product
5%
5Value For Money
3%

Common Mini Mahjong Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mini Mahjong Mat 53/100 on Amazon United States — Worth a look. The niche generates $51K/yr across 34 tracked products. 2 of 24 products launched in the last 360 days are still selling. Search demand moved +60.1% over the last 90 days.
Mini Mahjong Mat buyers on Amazon United States complain most about Wrinkles, Size-Overall, Color, the themes mined from the niche's reviews. Its return rate is 5.4% — above our launch gate.