Mini Dolls

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

1.6%

Market size, estimated

$97Ka year

Peak month

November8.5× the quietest month

Top search term

small dolls58K searches a year

Listings sell for $22.09 on average, from $5.85 to $73.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.09 that is $0 to $2K a year per listing.

Average price

$22.09inside the $15 to $100 sweet spot

Price range

$5.85–$73.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,541 within Dolls. It carries 1,436 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

93%

Out of stock, average day

2.4%

Average rank

#2,541in Dolls

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,436per listing

Listings tracked

83

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months