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Mimikyu

Maybe

An estimated 0.9% of orders come back. But buyers convert on only 1.6% of searches, so Mimikyu is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$355K/yr612K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
36%top-5 click share · 13 brands · 297 sellers

Flapen Score

Mimikyu against its category

The dotted line is the Toys & Games average. Past it, Mimikyu is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mimikyu market on Amazon at a glance

Shoppers on Amazon United States searched for Mimikyu 612K times last year and spent an estimated $355K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 612K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months
612K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
1.6%
Market size, estimated
$355Ka year
Peak month
December8.5× the quietest month
Top search term
mimikyu340K searches a year

02 · Price

A sale here is worth $35.58.

Listings sell for $35.58 on average, from $2.66 to $201.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $35.58 that is $9K to $18K a year per listing.

Average price
$35.58inside the $15 to $100 sweet spot
Price range
$2.66–$201.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,996 within Collectible Card Games. It carries 380 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
69%
Out of stock, average day
11.9%
Average rank
#1,996in Collectible Card Games
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
380per listing
Listings tracked
45

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mimikyu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

297

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

9%

  • Brand 159%
  • Brand 211%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 9%)

Demand

Mimikyu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Mimikyu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mimikyu340K/yr
  • trick or trade pokemon cards34K/yr
  • pokemon mimikyu23K/yr
  • mimikyu card18K/yr
  • pokemon trick or trade35K/yr
  • mimikyu pokemon card18K/yr
  • trick or trade18K/yr
  • mimikyu pokemon10K/yr
  • mimikyu merch8K/yr
  • mimikyu figure7K/yr

Reviews and returns

What reviews say buyers love and hate about Mimikyu

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
0.9%of orders come back
“raw card price is expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Mimikyu questions

Answered from the same tracked data.