mimikyu
Worth a lookShows low returns (0.9%), but weak search conversion (1.6%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.58avg listing price — sweet spot $15–$100
Review moat
Great380.16avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Market size
Good$355K$355K/yr · 612K searches
Price range
Okay$2.66–$201.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, mimikyu is a $355K/yr Amazon United States market (612K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
mimikyu market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $445K–$534K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,996
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 62%
- Out of stock
- 11.9%
- Avg brand age
- 33 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
297
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
9%
- Pokémon59%
- タカラトミー(TAKARA TOMY)11%
- Funko9%
- haikyuu5%
- Sanei4%
- nanoblock3%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 8.5×
Top mimikyu search terms
- mimikyu340K/yr
- trick or trade pokemon cards34K/yr
- pokemon mimikyu23K/yr
- mimikyu card18K/yr
- pokemon trick or trade35K/yr
- mimikyu pokemon card18K/yr
- trick or trade18K/yr
- mimikyu pokemon10K/yr
- mimikyu merch8K/yr
- mimikyu figure7K/yr
Top mimikyu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokemon 2023 Trick or Trade Mimikyu & Pikachu | 6 Mini Booster Packs
Pokémon$15.564.6★541 rev
Funko Pop! Games: Pokemon - Mimikyu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Pokemon Fans - Model Figure for Collectors and Display
Funko$14.884.8★932 rev
Pokemon MS-13 Mimikyu 1.5 inches
タカラトミー(TAKARA TOMY)$10.664.6★110 rev
Pokemon - Mimikyu ex 069/159 Journey Together Double Rare Foil Single Card
Pokémon$3.385.0★90 rev
haikyuu Anime Cape kawaii Cloak With Glove Hooded Hat Cosplay Costume Cute Blanket Home Wear (Khaki)
haikyuu$59.204.6★167 rev
Newest
by launch date
Takara Tomy Pocket Monster Pokemon Pok Piece Puny Light Mimikyu
タカラトミー(TAKARA TOMY)$52.0935 rev
Pokmon Center: Mimikyu Pok Plush - 10 in.
Pokémon$39.5513 rev
Pokmon Plush Fit Mimikyu Busted Form
Pokémon$33.8419 rev
Pokemon - Mimikyu ex 069/159 Journey Together Double Rare Foil Single Card
Pokémon$3.3890 rev
Pokemon - Mimikyu SVP 075 Black Star Promo Illustration Foil Single Card
Pokémon$16.9821 rev
Trending
90-day click momentum
FIREFIRST x Hatsune Miku & Kagamine Rin/Len Crossbody Waist Bag
FIREFIRST$40.384.8★
Pokmon Center: Mimikyu Pok Plush - 10 in.
Pokémon$39.554.7★
Pokemon Trick or Trade (3 Card) Booster Pack - 2024 Series - x5 Lot - Cosmos Foil Exclusives
Pokémon$17.334.5★
Pokmon Center: Mimikyu Comfy Friends Plush - 18 in.
Pokémon$89.415.0★
Takara Tomy Pocket Monster Pokemon Pok Piece Puny Light Mimikyu
タカラトミー(TAKARA TOMY)$52.094.8★
What buyers say about mimikyu
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly as described in every way from quality to dimensions”
“Great packs”
“Great fit”
“Great value”
“Good toy”
“As advertised”
“for gifts theyre fun”
“Correct colors”
“Soft”
“The lights are super bright”
What buyers complain about
“raw card price is expensive”
“This back pack is pretty huge”
“broke DAY 1”
“Instructions were a little hard to read”
“Its a little hard to put on”
“The toys looked used”
“The face embroidered was basically falling off and dethreading, there were several holes, and it was nowhere near the length it said”
“This shirt is pretty thin”
“Faulty quality”
“There were several times I had to start over because the parts were a little bit of a pain to get to stay together”
Top return reasons
Common questions
- Is mimikyu profitable to sell on Amazon United States?
- The niche generates $355K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mimikyu niche?
- 13 brands and 297 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in mimikyu?
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.9%.
- When does demand for mimikyu peak?
- Demand peaks in Jul–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the mimikyu niche?
- Listings span $2.66–$201.27; the average listing price is $35.58 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.