Mimikyu
Mimikyu shows low returns (0.9%), but weak search conversion (1.6%) keeps it on the watch list.
Flapen Score
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Is Mimikyu profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Mimikyu is a $355K/yr Amazon United States market (612K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 52/100.
Mimikyu: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +4.2% over the last 90 days and 1.6% of searches end in a purchase.
$355K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 45 products
Top Mimikyu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pokemon 2023 Trick or Trade Mimikyu & Pikachu | 6 Mini Booster Packs
- Price
- $15.56
- Rating
- 4.6/5
- Reviews
- 541
- Age
- 2y ago
Funko Pop! Games: Pokemon - Mimikyu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Pokemon Fans - Model Figure for Collectors and Display
- Price
- $14.88
- Rating
- 4.8/5
- Reviews
- 932
- Age
- 1y ago
Pokemon MS-13 Mimikyu 1.5 inches
- Price
- $10.66
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago
Pokemon - Mimikyu ex 069/159 Journey Together Double Rare Foil Single Card
- Price
- $3.38
- Rating
- 5.0/5
- Reviews
- 90
- Age
- 1y ago
haikyuu Anime Cape kawaii Cloak With Glove Hooded Hat Cosplay Costume Cute Blanket Home Wear (Khaki)
- Price
- $59.20
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 3y ago
Trending
90-day click momentum
FIREFIRST x Hatsune Miku & Kagamine Rin/Len Crossbody Waist Bag
- Price
- $40.38
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 4y ago
Pokmon Center: Mimikyu Pok Plush - 10 in.
- Price
- $39.55
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago
Pokemon Trick or Trade (3 Card) Booster Pack - 2024 Series - x5 Lot - Cosmos Foil Exclusives
- Price
- $17.33
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 4y ago
Pokmon Center: Mimikyu Comfy Friends Plush - 18 in.
- Price
- $89.41
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Takara Tomy Pocket Monster Pokemon Pok Piece Puny Light Mimikyu
- Price
- $52.09
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 11mo ago
Newest
by launch dateTakara Tomy Pocket Monster Pokemon Pok Piece Puny Light Mimikyu
- Price
- $52.09
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 11mo ago
Pokmon Center: Mimikyu Pok Plush - 10 in.
- Price
- $39.55
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago
Pokmon Plush Fit Mimikyu Busted Form
- Price
- $33.84
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 1y ago
Pokemon - Mimikyu ex 069/159 Journey Together Double Rare Foil Single Card
- Price
- $3.38
- Rating
- 5.0/5
- Reviews
- 90
- Age
- 1y ago
Pokemon - Mimikyu SVP 075 Black Star Promo Illustration Foil Single Card
- Price
- $16.98
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
13 rising
Sellers
297
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
9%
- Pokémon59%
- タカラトミー(TAKARA TOMY)11%
- Funko9%
- haikyuu5%
- Sanei4%
- nanoblock3%
- Open — no brand owns it (7 brands, 9%)
Mimikyu demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 8.5×
Top Mimikyu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mimikyu340K/yr
- trick or trade pokemon cards34K/yr
- pokemon mimikyu23K/yr
- mimikyu card18K/yr
- pokemon trick or trade35K/yr
- mimikyu pokemon card18K/yr
- trick or trade18K/yr
- mimikyu pokemon10K/yr
- mimikyu merch8K/yr
- mimikyu figure7K/yr
What reviews say buyers love and hate about Mimikyu
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Exactly as described in every way from quality to dimensions”
“Great packs”
“Great fit”
“Great value”
“Good toy”
What buyers complain about
79% of reviews“raw card price is expensive”
“This back pack is pretty huge”
“broke DAY 1”
“Instructions were a little hard to read”
“Its a little hard to put on”
Mimikyu return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mimikyu questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
