Milo and Chip

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +217.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

372K

Growth, 90 days vs prior 90

+217.7%

Conversion, latest week

0.6%

Market size, estimated

$64Ka year

Top search term

milo and chip170K searches a year

Listings sell for $28.77 on average, from $8.92 to $137.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $28.77 that is $22K to $29K a year per listing.

Average price

$28.77inside the $15 to $100 sweet spot

Price range

$8.92–$137.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$22K–$29K

Returns

1.2%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #114,369 within Statues, Bobbleheads & Busts. It carries 211 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

30%

Out of stock, average day

11.0%

Average rank

#114,369in Statues, Bobbleheads & Busts

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

211per listing

Listings tracked

10

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

30 months