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Millennial Gifts

Fail

The top 5 products take 100% of clicks, so Millennial Gifts is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$742K/yr344K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Millennial Gifts against its category

The dotted line is the Toys & Games average. Past it, Millennial Gifts is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Millennial Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Millennial Gifts 344K times last year and spent an estimated $742K. All 3 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $742K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
11.1%
Market size, estimated
$742Ka year
Peak month
December9.8× the quietest month
Top search term
moose master141K searches a year

02 · Price

A sale here is worth $19.40.

Listings sell for $19.40 on average, from $16.62 to $22.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 8,000 to 10,000 of them. At $19.40 that is $155K to $194K a year per listing.

Average price
$19.40inside the $15 to $100 sweet spot
Price range
$16.62–$22.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
8,000–10,000
Revenue per listing a year
$155K–$194K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Dedicated Deck Card Games. It carries 3,325 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#240in Dedicated Deck Card Games
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,325per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Millennial Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 217%
  • Brand 34%

Demand

Millennial Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Millennial Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moose master141K/yr
  • adult fun19K/yr
  • moose master game36K/yr
  • sounds fishy19K/yr
  • sounds fishy game27K/yr
  • smosh games8K/yr
  • moose game10K/yr
  • friend games7K/yr
  • games like cards against humanity8K/yr
  • battle of the sexes board game9K/yr

Reviews and returns

What reviews say buyers love and hate about Millennial Gifts

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Fun/Entertainment Experience”
55%of negative reviews mention “Fun/Entertainment Experience”
2.0%of orders come back
“Not fun”
A buyer, on “Fun/Entertainment Experience”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Millennial Gifts questions

Answered from the same tracked data.