Millennial Gifts
FailThe top 5 products take 100% of clicks, so Millennial Gifts is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $742K/yr344K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 8 sellers
Flapen Score
Millennial Gifts against its category
The dotted line is the Toys & Games average. Past it, Millennial Gifts is stronger. Inside it, weaker.
Market
The Millennial Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Millennial Gifts 344K times last year and spent an estimated $742K. All 3 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $742K a year.
- Searches, last 12 months
- 344K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $742Ka year
- Peak month
- December9.8× the quietest month
- Top search term
- moose master141K searches a year
02 · Price
A sale here is worth $19.40.
Listings sell for $19.40 on average, from $16.62 to $22.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 8,000 to 10,000 of them. At $19.40 that is $155K to $194K a year per listing.
- Average price
- $19.40inside the $15 to $100 sweet spot
- Price range
- $16.62–$22.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $155K–$194K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Dedicated Deck Card Games. It carries 3,325 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #240in Dedicated Deck Card Games
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,325per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Millennial Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 180%
- Brand 217%
- Brand 34%
Demand
Millennial Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 9.8×
Search terms
Top Millennial Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moose master141K/yr
- adult fun19K/yr
- moose master game36K/yr
- sounds fishy19K/yr
- sounds fishy game27K/yr
- smosh games8K/yr
- moose game10K/yr
- friend games7K/yr
- games like cards against humanity8K/yr
- battle of the sexes board game9K/yr
Reviews and returns
What reviews say buyers love and hate about Millennial Gifts
We read the reviews and the return reasons for every product selling here.
“Not fun”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Millennial Gifts questions
Answered from the same tracked data.








