Mike Wheeler
FailDemand is soft, at -63.3% this quarter, so Mike Wheeler is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $118K/yr261K searches / yr
- 90-day growth
- -63.3%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 84 sellers
Flapen Score
Mike Wheeler against its category
The dotted line is the Toys & Games average. Past it, Mike Wheeler is stronger. Inside it, weaker.
Market
The Mike Wheeler market on Amazon at a glance
Shoppers on Amazon United States searched for Mike Wheeler 261K times last year and spent an estimated $118K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -63.3%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $118Ka year
- Top search term
- mike wheeler funko pop76K searches a year
02 · Price
A sale here is worth $29.07.
Listings sell for $29.07 on average, from $14.94 to $76.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.07 that is $0 to $3K a year per listing.
- Average price
- $29.07inside the $15 to $100 sweet spot
- Price range
- $14.94–$76.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #6,016 within Statues, Bobbleheads & Busts. It carries 776 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 47%
- Out of stock, average day
- 3.7%
- Average rank
- #6,016in Statues, Bobbleheads & Busts
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 776per listing
- Listings tracked
- 19
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Mike Wheeler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko Pop! TV: Stranger Things - Mike Wheeler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $16.35
- Rating
- 4.8/5
- Reviews
- 431
- Age
- 10mo ago

Funko POP Television Stranger Things Mike with Walkie Talkie
- Price
- $28.17
- Rating
- 4.8/5
- Reviews
- 2,167
- Age
- 9y ago

Funko Stranger Things Mike with Wills Dragon Painting + ToyBop Protector: Season 4 Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
- Price
- $30.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

POP Funko TV: Stranger Things - Mike Wheeler (Season 5) Vinyl Figure Multicolor 3.75 Inches Bundled with Compatible Box Protector Case
- Price
- $37.08
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 7mo ago

Grand+ Wingtip Oxford
- Price
- $76.43
- Rating
- 4.5/5
- Reviews
- 1,840
- Age
- 4y ago
Trending
estimated 90-day click momentum
Grand+ Wingtip Oxford
- Price
- $76.43
- Rating
- 4.5/5
- Reviews
- 1,840
- Age
- 4y ago

Stranger Things STRT0140 - Mike Wheeler (Season 5) - 4 inch Tall and Articulated Figure with Accessory
- Price
- $31.09
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 8mo ago

Funko Stranger Things Mike with Wills Dragon Painting + ToyBop Protector: Season 4 Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
- Price
- $30.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike
- Price
- $15.00
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 7mo ago

Funko Pop Television: Stranger Things - Mike Ghostbusters Collectible Vinyl Figure
- Price
- $57.89
- Rating
- 4.8/5
- Reviews
- 733
- Age
- 8y ago
Newest
by launch date
Funko POP! TV: Netflix Stranger Things - Will Byers Split
- Price
- $15.21
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 6mo ago

Funko Stranger Things Cali Mike Wheeler California with Sunglasses + ToyBop Protector: Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
- Price
- $38.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

POP Funko TV: Stranger Things - Mike Wheeler (Season 5) Vinyl Figure Multicolor 3.75 Inches Bundled with Compatible Box Protector Case
- Price
- $37.08
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 7mo ago

Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike
- Price
- $15.00
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 7mo ago

Stranger Things STRT0140 - Mike Wheeler (Season 5) - 4 inch Tall and Articulated Figure with Accessory
- Price
- $31.09
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
84
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
2%
- Funko72%
- POP8%
- Stranger Things7%
- Cole Haan6%
- Great Eastern Entertainment3%
- MINIX COLLECTIBLE FIGURINES3%
- Open — no brand owns it (1 brand, 2%)
Demand
Mike Wheeler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 5.2× · 6 of 12 months tracked
Search terms
Top Mike Wheeler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mike wheeler funko pop76K/yr
- mike wheeler42K/yr
- stranger things funko pop mike30K/yr
- stranger things mike20K/yr
- mike funko pop12K/yr
- mike stranger things10K/yr
- stranger things mike wheeler5K/yr
- funko pop stranger things mike10K/yr
- mike funko pop stranger things17K/yr
- finn wolfhard funko pop4K/yr
Reviews and returns
What reviews say buyers love and hate about Mike Wheeler
We read the reviews and the return reasons for every product selling here.
“Way to small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mike Wheeler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








