Mike Wheeler
soft demand (-63.3% this quarter) — Mike Wheeler doesn't clear our bar today.
Flapen Score
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Is Mike Wheeler profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Mike Wheeler is a $118K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 37/100.
Mike Wheeler: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -63.3% over the last 90 days and 1.6% of searches end in a purchase.
$118K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 19 products
Top Mike Wheeler products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! TV: Stranger Things - Mike Wheeler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $16.35
- Rating
- 4.8/5
- Reviews
- 431
- Age
- 10mo ago
Funko POP Television Stranger Things Mike with Walkie Talkie
- Price
- $28.17
- Rating
- 4.8/5
- Reviews
- 2,167
- Age
- 9y ago
Funko Stranger Things Mike with Wills Dragon Painting + ToyBop Protector: Season 4 Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
- Price
- $30.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
POP Funko TV: Stranger Things - Mike Wheeler (Season 5) Vinyl Figure Multicolor 3.75 Inches Bundled with Compatible Box Protector Case
- Price
- $37.08
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 7mo ago
Grand+ Wingtip Oxford
- Price
- $76.43
- Rating
- 4.5/5
- Reviews
- 1,840
- Age
- 4y ago
Trending
90-day click momentumGrand+ Wingtip Oxford
- Price
- $76.43
- Rating
- 4.5/5
- Reviews
- 1,840
- Age
- 4y ago
Stranger Things STRT0140 - Mike Wheeler (Season 5) - 4 inch Tall and Articulated Figure with Accessory
- Price
- $31.09
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 8mo ago
Funko Stranger Things Mike with Wills Dragon Painting + ToyBop Protector: Season 4 Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
- Price
- $30.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike
- Price
- $15.00
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 7mo ago
Funko Pop Television: Stranger Things - Mike Ghostbusters Collectible Vinyl Figure
- Price
- $57.89
- Rating
- 4.8/5
- Reviews
- 733
- Age
- 8y ago
Newest
by launch date
Funko POP! TV: Netflix Stranger Things - Will Byers Split
- Price
- $15.21
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 6mo ago
Funko Stranger Things Cali Mike Wheeler California with Sunglasses + ToyBop Protector: Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
- Price
- $38.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
POP Funko TV: Stranger Things - Mike Wheeler (Season 5) Vinyl Figure Multicolor 3.75 Inches Bundled with Compatible Box Protector Case
- Price
- $37.08
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 7mo ago
Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike
- Price
- $15.00
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 7mo ago
Stranger Things STRT0140 - Mike Wheeler (Season 5) - 4 inch Tall and Articulated Figure with Accessory
- Price
- $31.09
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
84
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- Funko72%
- POP8%
- Stranger Things7%
- Cole Haan6%
- Great Eastern Entertainment3%
- MINIX COLLECTIBLE FIGURINES3%
- Open — no brand owns it (1 brand, 2%)
Mike Wheeler demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Mike Wheeler search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mike wheeler funko pop76K/yr
- mike wheeler42K/yr
- stranger things funko pop mike30K/yr
- stranger things mike20K/yr
- mike funko pop12K/yr
- mike stranger things10K/yr
- stranger things mike wheeler5K/yr
- funko pop stranger things mike10K/yr
- mike funko pop stranger things17K/yr
- finn wolfhard funko pop4K/yr
What reviews say buyers love and hate about Mike Wheeler
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Exactly what i ordered no complaints great quality arrived in 2 days”
“Excellent Packaging & Mint Condition Perfect for Collectors”
“everything looked exactly as described”
“High play value”
“Fun”
What buyers complain about
95% of reviews“Way to small”
“or even just a gift in general”
“the quality control on this particular plush was disappointing”
“NOT worth $23”
“It's a hard plush”
Mike Wheeler return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mike Wheeler questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
