mike wheeler
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.07avg listing price — sweet spot $15–$100
Price range
Incredible$14.94–$76.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good776.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$118K$118K/yr · 261K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-63.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mike wheeler is a $118K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
mike wheeler market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $87K–$116K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #6,016
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 26%
- Out of stock
- 3.7%
- Avg brand age
- 26 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
84
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- Funko72%
- POP8%
- Stranger Things7%
- Cole Haan6%
- Great Eastern Entertainment3%
- MINIX COLLECTIBLE FIGURINES3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 26 weeks — -63.3% search growth over the last 90 days.Top mike wheeler search terms
- mike wheeler funko pop76K/yr
- mike wheeler42K/yr
- stranger things funko pop mike30K/yr
- stranger things mike20K/yr
- mike funko pop12K/yr
- mike stranger things10K/yr
- stranger things mike wheeler5K/yr
- funko pop stranger things mike10K/yr
- mike funko pop stranger things17K/yr
- finn wolfhard funko pop4K/yr
Top mike wheeler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! TV: Stranger Things - Mike Wheeler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$16.354.8★431 rev
Funko POP Television Stranger Things Mike with Walkie Talkie
Funko$28.174.8★2,167 rev
Funko Stranger Things Mike with Wills Dragon Painting + ToyBop Protector: Season 4 Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
Funko$30.955.0★3 rev
POP Funko TV: Stranger Things - Mike Wheeler (Season 5) Vinyl Figure Multicolor 3.75 Inches Bundled with Compatible Box Protector Case
POP$37.084.7★27 rev
Grand+ Wingtip Oxford
Cole Haan$76.434.5★1,840 rev
Newest
by launch date
Funko POP! TV: Netflix Stranger Things - Will Byers Split
Funko$15.2111 rev
Funko Stranger Things Cali Mike Wheeler California with Sunglasses + ToyBop Protector: Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
Funko$38.342 rev
POP Funko TV: Stranger Things - Mike Wheeler (Season 5) Vinyl Figure Multicolor 3.75 Inches Bundled with Compatible Box Protector Case
POP$37.0827 rev
Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike
Care Bears$15.00135 rev
Stranger Things STRT0140 - Mike Wheeler (Season 5) - 4 inch Tall and Articulated Figure with Accessory
Stranger Things$31.0910 rev
Trending
90-day click momentumGrand+ Wingtip Oxford
Cole Haan$76.434.5★
Stranger Things STRT0140 - Mike Wheeler (Season 5) - 4 inch Tall and Articulated Figure with Accessory
Stranger Things$31.093.8★
Funko Stranger Things Mike with Wills Dragon Painting + ToyBop Protector: Season 4 Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
Funko$30.955.0★
Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike
Care Bears$15.004.8★
Funko Pop Television: Stranger Things - Mike Ghostbusters Collectible Vinyl Figure
Funko$57.894.8★
What buyers say about mike wheeler
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly what i ordered no complaints great quality arrived in 2 days”
“Excellent Packaging & Mint Condition Perfect for Collectors”
“everything looked exactly as described”
“High play value”
“Fun”
“Good for a gift”
“It is strong”
“its not too big or too small perfect to put in a backpack or a regular tote bag overall I really liked it”
“The quality is soft”
“The design is adorable in concept”
What buyers complain about
“Way to small”
“or even just a gift in general”
“the quality control on this particular plush was disappointing”
“NOT worth $23”
“It's a hard plush”
“The stitching seemed uneven”
Top return reasons
Common questions
- Is mike wheeler profitable to sell on Amazon United States?
- The niche generates $118K/yr across 19 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -63.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the mike wheeler niche?
- 7 brands and 84 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in mike wheeler?
- Top complaints mined from reviews: Size-Overall, Gifting Purpose, Quality-Overall. The return rate is 1.0%.
- What does it cost to enter the mike wheeler niche?
- Listings span $14.94–$76.43; the average listing price is $29.07 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.