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Mike Wheeler

Fail

Demand is soft, at -63.3% this quarter, so Mike Wheeler is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$118K/yr261K searches / yr
90-day growth
-63.3%search demand this quarter
Competition
65%top-5 click share · 7 brands · 84 sellers

Flapen Score

Mike Wheeler against its category

The dotted line is the Toys & Games average. Past it, Mike Wheeler is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mike Wheeler market on Amazon at a glance

Shoppers on Amazon United States searched for Mike Wheeler 261K times last year and spent an estimated $118K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-63.3%
Conversion, latest week
1.6%
Market size, estimated
$118Ka year
Top search term
mike wheeler funko pop76K searches a year

02 · Price

A sale here is worth $29.07.

Listings sell for $29.07 on average, from $14.94 to $76.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.07 that is $0 to $3K a year per listing.

Average price
$29.07inside the $15 to $100 sweet spot
Price range
$14.94–$76.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #6,016 within Statues, Bobbleheads & Busts. It carries 776 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
47%
Out of stock, average day
3.7%
Average rank
#6,016in Statues, Bobbleheads & Busts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
776per listing
Listings tracked
19

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mike Wheeler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

84

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

2%

  • Funko72%
  • POP8%
  • Stranger Things7%
  • Cole Haan6%
  • Great Eastern Entertainment3%
  • MINIX COLLECTIBLE FIGURINES3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mike Wheeler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 5.2× · 6 of 12 months tracked

Search terms

Top Mike Wheeler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mike wheeler funko pop76K/yr
  • mike wheeler42K/yr
  • stranger things funko pop mike30K/yr
  • stranger things mike20K/yr
  • mike funko pop12K/yr
  • mike stranger things10K/yr
  • stranger things mike wheeler5K/yr
  • funko pop stranger things mike10K/yr
  • mike funko pop stranger things17K/yr
  • finn wolfhard funko pop4K/yr

Reviews and returns

What reviews say buyers love and hate about Mike Wheeler

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
57%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Way to small”
A buyer, on “Size-Overall”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mike Wheeler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data