Mideer
FailThe top 5 brands take 100% of clicks, so Mideer is a Fail.
- Flapen Score
- 32 / 100Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 4632
- Market size
- $3K/yr25K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 64%top-5 click share · 3 brands · 5 sellers
Flapen Score
Mideer against its category
The dotted line is the Toys & Games average. Past it, Mideer is stronger. Inside it, weaker.
Market
The Mideer market on Amazon at a glance
Shoppers on Amazon United States searched for Mideer 25K times last year and spent an estimated $3K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $3Ka year
- Peak month
- October7.1× the quietest month
- Top search term
- mideer21K searches a year
02 · Price
A sale here is worth $15.88.
Listings sell for $15.88 on average, from $5.98 to $25.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $15.88 that is $0 to $2K a year per listing.
- Average price
- $15.88inside the $15 to $100 sweet spot
- Price range
- $5.98–$25.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,689 within Dress-Up Accessories. It carries 619 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 11.1%
- Average rank
- #1,689in Dress-Up Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 619per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mideer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Brand 198%
- Brand 21%
- Brand 31%
- Open — no brand owns it (0%)
Demand
Mideer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1×
Search terms
Top Mideer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mideer21K/yr
- mideer toys3K/yr
- mideer art2K/yr
- mideer post it dress up30/yr
Reviews and returns
What reviews say buyers love and hate about Mideer
We read the reviews and the return reasons for every product selling here.
“Arrived used, multiple pages ripped out and a few were painted on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mideer questions
Answered from the same tracked data.








