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Mideer

Fail

The top 5 brands take 100% of clicks, so Mideer is a Fail.

Flapen Score
32
32 / 100
Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 46
Market size
$3K/yr25K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
64%top-5 click share · 3 brands · 5 sellers

Flapen Score

Mideer against its category

The dotted line is the Toys & Games average. Past it, Mideer is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mideer market on Amazon at a glance

Shoppers on Amazon United States searched for Mideer 25K times last year and spent an estimated $3K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
0.8%
Market size, estimated
$3Ka year
Peak month
October7.1× the quietest month
Top search term
mideer21K searches a year

02 · Price

A sale here is worth $15.88.

Listings sell for $15.88 on average, from $5.98 to $25.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $15.88 that is $0 to $2K a year per listing.

Average price
$15.88inside the $15 to $100 sweet spot
Price range
$5.98–$25.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,689 within Dress-Up Accessories. It carries 619 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
11.1%
Average rank
#1,689in Dress-Up Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
619per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mideer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 21%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Mideer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Mideer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mideer21K/yr
  • mideer toys3K/yr
  • mideer art2K/yr
  • mideer post it dress up30/yr

Reviews and returns

What reviews say buyers love and hate about Mideer

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Product Condition”
1.2%of orders come back
“Arrived used, multiple pages ripped out and a few were painted on”
A buyer, on “Product Condition”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mideer questions

Answered from the same tracked data.