Is microwave flower press profitable to sell on Amazon United States?

The niche generates $97K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +57.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the microwave flower press niche?

8 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in microwave flower press?

Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 3.3%.

When does demand for microwave flower press peak?

Demand peaks in Feb; the busiest month runs 11.4× the quietest.

What does it cost to enter the microwave flower press niche?

Listings span $16.93–$68.12; the average listing price is $30.18 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.

microwave flower press

Worth a look

Shows a sweet-spot price point ($30.18 avg), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.

Avg price

Incredible$30.18

avg listing price — sweet spot $15–$100

Price range

Incredible$16.93–$68.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great456.09

avg incumbent reviews — the moat a new listing must climb

Growth

Good+57.9%

90-day search growth — must beat 0% to launch

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad$97K

$97K/yr · 60K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, microwave flower press is a $97K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

microwave flower press market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $91K–$121K; units × avg price
Conversion rate: 5.4%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.0%
Avg brand age: 32 months
Avg seller age: 229 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Microfleur51%
Aboofx13%
NEIGIKI11%
GSM Brands9%
Suziko6%
Caydo4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +57.9% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 11.4×

Open Trend

Top microwave flower press search terms

microwave flower press26K/yr +62.2%5.8% conv.
microwave flower press kit11K/yr +61.0%6.2% conv.
microfleur microwave flower press8K/yr +94.9%6.7% conv.
microfleur5K/yr +23.7%7.5% conv.
flower press microwave3K/yr +40.7%7.1% conv.
microfleur flower press2K/yr +38.6%6.6% conv.
microwave flower drying press3K/yr +25.9%6.8% conv.

All search terms

Top microwave flower press products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Microfleur Microwave Craft Flower Preservation Press Portable Kit 9 inch

Microfleur$68.124.7★1,437 rev

Microfleur Microwave Craft Flower Preservation Press Portable Kit 5 inch

Microfleur$38.994.6★1,237 rev

NEIGIKI Microwave Flower Press Kit 9 Fast-Drying Flower Pressing Kit with Reusable & Washable Cloth Vibrant Color Retention for Crafts Pressed Flowers DIY Arts Great Gifts for Adults & Kids

NEIGIKI$28.554.5★42 rev

GSM Brands Microwave Flower Press Kit for Drying Leaf Plant and Flowers (10 Inch Round)

GSM Brands$16.934.4★125 rev

Suziko 9 Inch Microwave Flower Press Kit with Photo Frame - Quick Dry Flower Pressing Machine with Reusable Fabric Ideal Gift for Flower Lovers

Suziko$40.474.3★273 rev

Newest

by launch date

Lasnten 5 Inch Microwave Flower Press Kit Mini Plant Press for Kids and Adults Quick Pressing with Washable Cloth Vibrant Color Retention for Crafts Pressed Flowers DIY

Lasnten$19.282 rev

5mo ago

NEIGIKI Microwave Flower Press Kit 9 Fast-Drying Flower Pressing Kit with Reusable & Washable Cloth Vibrant Color Retention for Crafts Pressed Flowers DIY Arts Great Gifts for Adults & Kids

NEIGIKI$28.5542 rev

8mo ago

Caydo 9 x 9 Microwave Flower Press Kit for Adults

Caydo$24.784 rev

9mo ago

Zoravell Microwave Flower Press Kit for Pressed Floral Art 6.5x6.5 Dual-Sided Design with Venting Holes 5-Layer Capacity DIY Pressed Flower Frame & Dried Flowers Crafts

Zoravell$19.9252 rev

1y ago

Aboofx Microwave Flower Press Kit 9 Fast Drying Easy Flower Pressing Kit

Aboofx$28.22347 rev

2y ago

What buyers say about microwave flower press

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use23%

“Easy to use”

Quality-Overall8%

“Everything feels well-made and durable, and I appreciate how consistent the results are every time”

Value For Money7%

“Worth the money”

Fun/Entertainment Experience7%

“Way to much fun it's addictive”

Color7%

“Good color”

Instructions/User Manual/Troubleshooting7%

“Instructions are clear”

Gifting Purpose6%

“Great gift”

Quick Drying5%

“flower dry nicely in the microwave”

Advertised Vs Actual Product4%

“Works as advertised”

Durability4%

“Looks & feels very durable, like could last thru the end of time”

What buyers complain about

Size-Overall19%

“do not fit”

Instructions/User Manual/Troubleshooting9%

“there should be more clear instructions”

Value For Money6%

“It is expensive”

Smell6%

“it did give off a scent when used”

Product Condition6%

“Sent someone elses USED product”

Material Quality6%

“Microfluer Flowr preservation press kit Disappointing piece of plastic for $69.00”

Moist/Dry6%

“But it never seems to work that well it usually seems to over dry it”

Assembly/Installation6%

“This is hard to put together”

Frame Quality3%

“The inner bag with parts for the frame was split open”

Color3%

“the color not good outcome like this one”

Top return reasons

Size-Overall26%

Functionality-Overall11%

Product Condition10%

Advertised Vs Actual Product9%

Defective Material/Parts6%

Instructions/User Manual/Troubleshooting4%

Smell4%

Flammable4%