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Mickey Mouse Coloring Book

Fail

Demand is soft, at -28.5% this quarter, so Mickey Mouse Coloring Book is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$67K/yr71K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
75%top-5 click share · 8 brands · 34 sellers

Flapen Score

Mickey Mouse Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Mickey Mouse Coloring Book is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mickey Mouse Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Mickey Mouse Coloring Book 71K times last year and spent an estimated $67K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
9.3%
Market size, estimated
$67Ka year
Peak month
December3.6× the quietest month
Top search term
mickey mouse coloring book43K searches a year

02 · Price

A sale here is worth $10.09.

Listings sell for $10.09 on average, from $4.14 to $26.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $10.09 that is $5K to $8K a year per listing.

Average price
$10.09under the $15 to $100 sweet spot
Price range
$4.14–$26.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,302 within Craft Kits. It carries 537 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#1,302in Craft Kits
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
537per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mickey Mouse Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 161%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Mickey Mouse Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Mickey Mouse Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mickey mouse coloring book43K/yr
  • mickey coloring book11K/yr
  • mickey mouse coloring4K/yr
  • mickey mouse activity book4K/yr
  • mickey coloring books for toddlers 1-34K/yr
  • mickey mouse coloring book for 2 year old5K/yr

Reviews and returns

What reviews say buyers love and hate about Mickey Mouse Coloring Book

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Value For Money”
1.1%of orders come back
“price high”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mickey Mouse Coloring Book questions

Answered from the same tracked data.