mickey mouse coloring book
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good536.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.14–$26.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.09avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 71K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mickey mouse coloring book is a $67K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
mickey mouse coloring book market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $61K–$81K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #1,302
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 1.2%
- Avg brand age
- 42 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
34
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
3%
- Disney61%
- Activity Books15%
- Bendon9%
- Mickey Mouse7%
- Bigirl2%
- Melissa & Doug2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top mickey mouse coloring book search terms
- mickey mouse coloring book43K/yr
- mickey coloring book11K/yr
- mickey mouse coloring4K/yr
- mickey mouse activity book4K/yr
- mickey coloring books for toddlers 1-34K/yr
- mickey mouse coloring book for 2 year old5K/yr
Top mickey mouse coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Coloring Books for Kids with Sticker - Mickey Mouse
Disney$4.764.6★545 rev
Activity Books Mickey Mouse Thats Swell! Coloring 80 Pages
Activity Books$4.144.7★193 rev
Mickey Mouse Coloring Books for Toddlers Kids - 2pk Bundle with Stickers
Disney$9.334.7★99 rev
Disney Junior Mickey & Minnie Mouse - Gigantic Coloring & Activity Book - 200 Pages
Disney$7.294.6★1,024 rev
Disney Mickey Mouse: 400 Pages of Coloring Fun
Mickey Mouse$10.034.7★1,807 rev
Newest
by launch date
Mickey Birthday Party Supplies 24Pcs Mouse Coloring Books for Minnie Birthday Party Gifts Goodie Bag Stuffers Classroom Rewards 8 Styles
Bigirl$26.5915 rev
Melissa & Doug Sticker Wow! 24-Page Activity Pad and Sticker Stamper 300 Stickers Arts and Crafts Fidget Toy Collectible Character Disney Mickey Mouse - for Kids Ages 3+ - FSC Certified
Melissa & Doug$7.66376 rev
Disney Classics Coloring Book Set for Kids Bulk Activity Coloring Books Includes Mickey Mouse Minnie Princess Featuring Activities Mazes Games Puzzles and More
Bendon$17.85178 rev
Disney Junior Mickey Imagine Ink Magic Ink Pictures Activity Book
Bendon$7.296 rev
Mickey Mouse Coloring Books for Toddlers Kids - 2pk Bundle with Stickers
Disney$9.3399 rev
Trending
90-day click momentum
Crayola Disney Jr. Coloring Book (288 Pages) Includes Disney Stickers Giant Coloring Book for Kids & Adults Travel Activity Ages 3 +
Crayola$5.714.8★
DDI 2325690 Mickey Clubhouse 80 Page Coloring Book44; Assorted Color - Case of 288
Bendon$4.980.0★
Disney Junior Mickey Imagine Ink Magic Ink Pictures Activity Book
Bendon$7.294.4★
Mickey Mouse Clubhouse Party Favors for Kids Bundle 24 Mini Activity Packs
Disney$20.584.8★
Mickey Birthday Party Supplies 24Pcs Mouse Coloring Books for Minnie Birthday Party Gifts Goodie Bag Stuffers Classroom Rewards 8 Styles
Bigirl$26.594.7★
What buyers say about mickey mouse coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Great entertainment for a toddler”
“my little girl LOVES to color”
“it was a great price”
“It was a Valentines Day gift for my nephew”
“My daughter loves it easy for her to use”
“Perfect for kids”
“no mess”
“Overall, this is a well-made, low-mess activity set that encourages creativity and independent play”
“They are all of very nice appearance & designs”
“True to what the product says you receive”
What buyers complain about
“price high”
“the stickers are not like normal stickers”
“Junk”
“kinda small”
“It broke right away”
“Coloring book is small”
“Misleading to say the least”
“make a mess everywhere”
“the quality and functionality are majorly lacking”
“Some pages feel a bit thin”
Top return reasons
Common questions
- Is mickey mouse coloring book profitable to sell on Amazon United States?
- The niche generates $67K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the mickey mouse coloring book niche?
- 8 brands and 34 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in mickey mouse coloring book?
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Quality-Overall. The return rate is 1.1%.
- When does demand for mickey mouse coloring book peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the mickey mouse coloring book niche?
- Listings span $4.14–$26.59; the average listing price is $10.09 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.