Mickey Mouse Coloring Book
FailDemand is soft, at -28.5% this quarter, so Mickey Mouse Coloring Book is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $67K/yr71K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 34 sellers
Flapen Score
Mickey Mouse Coloring Book against its category
The dotted line is the Toys & Games average. Past it, Mickey Mouse Coloring Book is stronger. Inside it, weaker.
Market
The Mickey Mouse Coloring Book market on Amazon at a glance
Shoppers on Amazon United States searched for Mickey Mouse Coloring Book 71K times last year and spent an estimated $67K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $67Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- mickey mouse coloring book43K searches a year
02 · Price
A sale here is worth $10.09.
Listings sell for $10.09 on average, from $4.14 to $26.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $10.09 that is $5K to $8K a year per listing.
- Average price
- $10.09under the $15 to $100 sweet spot
- Price range
- $4.14–$26.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,302 within Craft Kits. It carries 537 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #1,302in Craft Kits
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 537per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mickey Mouse Coloring Book products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Coloring Books for Kids with Sticker - Mickey Mouse
- Price
- $4.76
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 10y ago

Activity Books Mickey Mouse Thats Swell! Coloring 80 Pages
- Price
- $4.14
- Rating
- 4.7/5
- Reviews
- 193
- Age
- 9y ago

Mickey Mouse Coloring Books for Toddlers Kids - 2pk Bundle with Stickers
- Price
- $9.33
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 2y ago

Disney Junior Mickey & Minnie Mouse - Gigantic Coloring & Activity Book - 200 Pages
- Price
- $7.29
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 9y ago

Disney Mickey Mouse: 400 Pages of Coloring Fun
- Price
- $10.03
- Rating
- 4.7/5
- Reviews
- 1,807
- Age
- 19y ago
Trending
estimated 90-day click momentum
Crayola Disney Jr. Coloring Book (288 Pages) Includes Disney Stickers Giant Coloring Book for Kids & Adults Travel Activity Ages 3 +
- Price
- $5.71
- Rating
- 4.8/5
- Reviews
- 2,699
- Age
- 5y ago

DDI 2325690 Mickey Clubhouse 80 Page Coloring Book44; Assorted Color - Case of 288
- Price
- $4.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Disney Junior Mickey Imagine Ink Magic Ink Pictures Activity Book
- Price
- $7.29
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2y ago

Mickey Mouse Clubhouse Party Favors for Kids Bundle 24 Mini Activity Packs
- Price
- $20.58
- Rating
- 4.8/5
- Reviews
- 185
- Age
- 2y ago

Mickey Birthday Party Supplies 24Pcs Mouse Coloring Books for Minnie Birthday Party Gifts Goodie Bag Stuffers Classroom Rewards 8 Styles
- Price
- $26.59
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
Newest
by launch date
Mickey Birthday Party Supplies 24Pcs Mouse Coloring Books for Minnie Birthday Party Gifts Goodie Bag Stuffers Classroom Rewards 8 Styles
- Price
- $26.59
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago

Melissa & Doug Sticker Wow! 24-Page Activity Pad and Sticker Stamper 300 Stickers Arts and Crafts Fidget Toy Collectible Character Disney Mickey Mouse - for Kids Ages 3+ - FSC Certified
- Price
- $7.66
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 1y ago

Disney Classics Coloring Book Set for Kids Bulk Activity Coloring Books Includes Mickey Mouse Minnie Princess Featuring Activities Mazes Games Puzzles and More
- Price
- $17.85
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago

Disney Junior Mickey Imagine Ink Magic Ink Pictures Activity Book
- Price
- $7.29
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2y ago

Mickey Mouse Coloring Books for Toddlers Kids - 2pk Bundle with Stickers
- Price
- $9.33
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
34
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
3%
- Disney61%
- Activity Books15%
- Bendon9%
- Mickey Mouse7%
- Bigirl2%
- Melissa & Doug2%
- Open — no brand owns it (2 brands, 3%)
Demand
Mickey Mouse Coloring Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Mickey Mouse Coloring Book search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mickey mouse coloring book43K/yr
- mickey coloring book11K/yr
- mickey mouse coloring4K/yr
- mickey mouse activity book4K/yr
- mickey coloring books for toddlers 1-34K/yr
- mickey mouse coloring book for 2 year old5K/yr
Reviews and returns
What reviews say buyers love and hate about Mickey Mouse Coloring Book
We read the reviews and the return reasons for every product selling here.
“price high”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mickey Mouse Coloring Book questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








