michael scott
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.90avg listing price — sweet spot $15–$100
Price range
Great$8.21–$49.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,734.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 204K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, michael scott is a $84K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
michael scott market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $113K–$151K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #15,302
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 41%
- Out of stock
- 3.7%
- Avg brand age
- 50 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
231
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
0%
- Funko92%
- Balanced Co.5%
- POP1%
- Absurd Ink1%
- HOFSM.COM Hall of Fame Sports Memorabilia1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top michael scott search terms
- the office funko pop96K/yr
- funko pop the office33K/yr
- michael scott19K/yr
- the office funko14K/yr
- funko the office9K/yr
- michael scott funko pop8K/yr
- the office funko pops5K/yr
- funko pop office5K/yr
- office funko pop4K/yr
- the office pop funko3K/yr
Top michael scott products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop TV: The Office - Michael Scott - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comedy Fans - Model Figure for Collectors and Display
Funko$15.364.9★10,272 rev
Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$11.304.8★115 rev
Funko Pop! Sayings: The Office - Michael Scott - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$17.504.8★115 rev
Funko POP! TV: The Office - Michael Scott & Holly Flax - 2 Pack
Funko$23.494.8★108 rev
Funko POP! TV: The Office - Kevin Malone
Funko$8.214.9★59 rev
Newest
by launch dateFunko Pop! Sayings: The Office - Michael Scott - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$17.50115 rev
Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$11.30115 rev
Funko POP! TV: The Office - Michael Scott & Holly Flax - 2 Pack
Funko$23.49108 rev
Funko POP! TV: The Office - Kevin Malone
Funko$8.2159 rev
Funko Pop! Television: The Office - Meredith Palmer - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$8.2147 rev
Trending
90-day click momentum
Balanced Co. Kevins Famous Chili Funny Novelty Unisex Socks - Kevin Malone & Michael Scott Designs Gift for Him - Red/Gray
Balanced Co.$13.474.8★
Balanced Co. Michael Scott Dress Socks Boss Socks Funny Socks Casual Socks (Black/Gray)
Balanced Co.$13.134.5★
Balanced Co. Thats What She Said Dress Socks Michael Scott Funny Socks Crazy Socks Casual Cotton Crew Socks (Gray)
Balanced Co.$12.694.8★
Funko Bitty POP! 4-Pack: The Office - Dwight with Pumpkinhead
Funko$8.524.6★
Funko POP! TV: The Office - Fun Run Andy Bernard - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$10.204.8★
What buyers say about michael scott
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Perfectly, respectfully packaged for a collectible item”
“Very fun”
“good value”
“Exactly what you expect”
“It was a present for my husband”
What buyers complain about
“Pieces keep falling out and breaking apart”
“Poor quality”
Top return reasons
Common questions
- Is michael scott profitable to sell on Amazon United States?
- The niche generates $84K/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the michael scott niche?
- 5 brands and 231 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in michael scott?
- Top complaints mined from reviews: Defective Material/Parts, Quality-Overall. The return rate is 1.5%.
- When does demand for michael scott peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the michael scott niche?
- Listings span $8.21–$49.07; the average listing price is $18.90 (sweet spot $15–$100). The average incumbent carries 1,735 reviews — the moat a new listing must climb.