Michael Scott
FailThe top 5 brands take 100% of clicks, so Michael Scott is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $84K/yr204K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 40%top-5 click share · 5 brands · 231 sellers
Flapen Score
Michael Scott against its category
The dotted line is the Toys & Games average. Past it, Michael Scott is stronger. Inside it, weaker.
Market
The Michael Scott market on Amazon at a glance
Shoppers on Amazon United States searched for Michael Scott 204K times last year and spent an estimated $84K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $84Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- the office funko pop96K searches a year
02 · Price
A sale here is worth $18.90.
Listings sell for $18.90 on average, from $8.21 to $49.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.90 that is $2K to $5K a year per listing.
- Average price
- $18.90inside the $15 to $100 sweet spot
- Price range
- $8.21–$49.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #15,302 within Statues, Bobbleheads & Busts. It carries 1,735 reviews at 4.81 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 88%
- Out of stock, average day
- 3.7%
- Average rank
- #15,302in Statues, Bobbleheads & Busts
- Average rating
- 4.81 starsAmazon United States average 4.42 stars
- Average reviews
- 1,735per listing
- Listings tracked
- 41
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Michael Scott products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
231
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
0%
- Brand 192%
- Brand 25%
- Brand 31%
- Brand 41%
- Brand 51%
Demand
Michael Scott search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Michael Scott search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- the office funko pop96K/yr
- funko pop the office33K/yr
- michael scott19K/yr
- the office funko14K/yr
- funko the office9K/yr
- michael scott funko pop8K/yr
- the office funko pops5K/yr
- funko pop office5K/yr
- office funko pop4K/yr
- the office pop funko3K/yr
Reviews and returns
What reviews say buyers love and hate about Michael Scott
We read the reviews and the return reasons for every product selling here.
“Pieces keep falling out and breaking apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Michael Scott questions
Answered from the same tracked data.








