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Michael Scott

Fail

The top 5 brands take 100% of clicks, so Michael Scott is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$84K/yr204K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
40%top-5 click share · 5 brands · 231 sellers

Flapen Score

Michael Scott against its category

The dotted line is the Toys & Games average. Past it, Michael Scott is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michael Scott market on Amazon at a glance

Shoppers on Amazon United States searched for Michael Scott 204K times last year and spent an estimated $84K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
2.2%
Market size, estimated
$84Ka year
Peak month
December4.2× the quietest month
Top search term
the office funko pop96K searches a year

02 · Price

A sale here is worth $18.90.

Listings sell for $18.90 on average, from $8.21 to $49.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.90 that is $2K to $5K a year per listing.

Average price
$18.90inside the $15 to $100 sweet spot
Price range
$8.21–$49.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #15,302 within Statues, Bobbleheads & Busts. It carries 1,735 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
88%
Out of stock, average day
3.7%
Average rank
#15,302in Statues, Bobbleheads & Busts
Average rating
4.81 starsAmazon United States average 4.42 stars
Average reviews
1,735per listing
Listings tracked
41

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Michael Scott products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

231

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

0%

  • Brand 192%
  • Brand 25%
  • Brand 31%
  • Brand 41%
  • Brand 51%

Demand

Michael Scott search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Michael Scott search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the office funko pop96K/yr
  • funko pop the office33K/yr
  • michael scott19K/yr
  • the office funko14K/yr
  • funko the office9K/yr
  • michael scott funko pop8K/yr
  • the office funko pops5K/yr
  • funko pop office5K/yr
  • office funko pop4K/yr
  • the office pop funko3K/yr

Reviews and returns

What reviews say buyers love and hate about Michael Scott

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Defective Material/Parts”
1.5%of orders come back
“Pieces keep falling out and breaking apart”
A buyer, on “Defective Material/Parts”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Michael Scott questions

Answered from the same tracked data.