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54

mewtwo figure

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 47Growth 33Conversion 22Competition 81Returns 99Price range 65Avg price 95Brand share 11Review moat 71Quality gap 48

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.60

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good676.57

avg incumbent reviews — the moat a new listing must climb

Price range

Good$2.87–$133.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$253K

$253K/yr · 447K searches

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mewtwo figure is a $253K/yr Amazon United States market (447K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

mewtwo figure market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$253K–$316K
units × avg price
Conversion rate
1.8%
Avg BSR
#2,182
Page quality
0%
Prime
61%
Sponsored
48%
Out of stock
6.6%
Avg brand age
38 months
Avg seller age
144 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

313

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

3%

  • Pokémon64%
  • Enso Rings16%
  • タカラトミー(TAKARA TOMY)11%
  • Funko3%
  • TAKARA TOMY Arts1%
  • BANDAI1%
  • Open — no brand owns it (5 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top mewtwo figure search terms

  • mewtwo144K/yr
  • mewtwo pokemon cards85K/yr
  • mewtwo plush50K/yr
  • pokemon mewtwo28K/yr
  • mewtwo figure23K/yr
  • mewtwo card19K/yr
  • mewtwo action figure9K/yr
  • mewtwo pokemon card13K/yr
  • pokemon cards mewtwo12K/yr
  • mewtwo toy9K/yr
All search terms

Top mewtwo figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$15K9%$23K12%$30K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mewtwo figure

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles37%

“Great collection”

Quality-Overall16%

“Great Quality for Price”

Value For Money16%

“Great value”

Advertised Vs Actual Product7%

“the description is accurate”

Fun/Entertainment Experience6%

“Great toy”

Gifting Purpose5%

“Perfect for collecting or gifting”

Suitability Beginner1%

“Definitely good for starter decks or collections”

Size-Overall1%

“Good fit”

Shape/Style1%

“Love the style, Mewtwo, I choose you”

Educational-Overall1%

“Great deck I got for my little brother I would recommend this if they are starting to learn how to play the game”

What buyers complain about

Value For Money33%

“I didn't expect a lot at this price”

Advertised Vs Actual Product21%

“Inaccurate description”

Quality-Overall14%

“Wont get a lot of high quality cards”

Size-Overall8%

“Super small”

Gifting Purpose4%

“Gift, not given yet”

Product Condition3%

“Cards are used not new”

Ethical Trade/Fair Trade2%

“Have not got order say likely delivered scam”

Fun/Entertainment Experience1%

“As a parent, its frustrating to spend money on something thats supposed to be fun and special, only to watch your child feel disappointed”

Hard Feel1%

“Pieces were a little hard for him so he needed a little help”

Texture/Consistency-Overall1%

“There was no texture on the cards”

Top return reasons

Size-Overall57%
Advertised Vs Actual Product11%
Defective Material/Parts10%
Value For Money8%
Chest Fit2%
Functionality-Overall2%
Product Condition2%
Quality-Overall1%
Gifting Purpose1%
Length1%

Common questions

Is mewtwo figure profitable to sell on Amazon United States?
The niche generates $253K/yr across 46 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the mewtwo figure niche?
11 brands and 313 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in mewtwo figure?
Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
When does demand for mewtwo figure peak?
Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the mewtwo figure niche?
Listings span $2.87–$133.97; the average listing price is $31.60 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.