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Mewtwo Figure

Mewtwo Figure shows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46

Market size 47Growth 33Conversion 22Competition 81Returns 99Price range 65Avg price 95Brand share 11Review moat 71Quality gap 48
This niche Category average · 3,143 niches

Is Mewtwo Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mewtwo Figure is a $253K/yr Amazon United States market (447K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Mewtwo Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.6% over the last 90 days and 1.8% of searches end in a purchase.

$253K

revenue / yr

Units sold / yr10K
Search volume / yr+6.6%447K
Conversion rate1.8%
Avg price$31.60

Who owns the niche?

The top 5 brands hold 96% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers11 · 313
Top-5 product click share34%
Open market5%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement48%
New entrants (1y)11· 5 succeeded
Avg rating4.5★
Avg reviews677

Top Mewtwo Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

$0$8K$15K$23K$30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

313

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

3%

  • Pokémon64%
  • Enso Rings16%
  • タカラトミー(TAKARA TOMY)11%
  • Funko3%
  • TAKARA TOMY Arts1%
  • BANDAI1%
  • Open — no brand owns it (5 brands, 3%)

Mewtwo Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume447KCVR1.8%Products46Brands11Top 5 Brands96%OOS Rate6.6%Rating4.5★Reviews677Avg BSR#2,182
20K15KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Mewtwo Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mewtwo144K/yr
  • mewtwo pokemon cards85K/yr
  • mewtwo plush50K/yr
  • pokemon mewtwo28K/yr
  • mewtwo figure23K/yr
  • mewtwo card19K/yr
  • mewtwo action figure9K/yr
  • mewtwo pokemon card13K/yr
  • pokemon cards mewtwo12K/yr
  • mewtwo toy9K/yr

What reviews say buyers love and hate about Mewtwo Figure

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Collectibles37%

Great collection

Quality-Overall16%

Great Quality for Price

Value For Money16%

Great value

Advertised Vs Actual Product7%

the description is accurate

Fun/Entertainment Experience6%

Great toy

What buyers complain about

88% of reviews
Value For Money33%

I didn't expect a lot at this price

Advertised Vs Actual Product21%

Inaccurate description

Quality-Overall14%

Wont get a lot of high quality cards

Size-Overall8%

Super small

Gifting Purpose4%

Gift, not given yet

Mewtwo Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Advertised Vs Actual Product
11%
3Defective Material/Parts
10%
4Value For Money
8%
5Chest Fit
2%

Common Mewtwo Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mewtwo Figure 54/100 on Amazon United States — Worth a look. The niche generates $253K/yr across 46 tracked products. 5 of 11 products launched in the last 360 days are still selling. Search demand moved +6.6% over the last 90 days.
Search demand for Mewtwo Figure on Amazon United States peaks in Dec, where the busiest month runs 2.2× the quietest.