Is mew plush profitable to sell on Amazon United States?

The niche generates $168K/yr across 58 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the mew plush niche?

11 brands and 392 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in mew plush?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.

When does demand for mew plush peak?

Demand peaks in Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the mew plush niche?

Listings span $2.87–$144.50; the average listing price is $29.32 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.

mew plush

Worth a look

Shows low returns (0.4%), but weak search conversion (1.2%) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.32

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Review moat

Good659.38

avg incumbent reviews — the moat a new listing must climb

Price range

Good$2.87–$144.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.6%

90-day search growth — must beat 0% to launch

Market size

Okay$168K

$168K/yr · 489K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, mew plush is a $168K/yr Amazon United States market (489K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

mew plush market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $235K–$293K; units × avg price
Conversion rate: 1.2%
Avg BSR: #2,541
Page quality: 0%
Prime: 60%
Sponsored: 47%
Out of stock: 9.8%
Avg brand age: 40 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

11 flat

Sellers

392

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

29%

Top 20: 69%

Open market

Pokémon71%
Jazwares9%
Enso Rings6%
タカラトミー(TAKARA TOMY)5%
Ensky2%
BANDAI2%
Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.5×

Open Trend

Top mew plush search terms

mew124K/yr +13.6%0.6% conv.
mew plush66K/yr +7.5%1.5% conv.
mew pokemon cards57K/yr +5.5%1.9% conv.
pokemon mew43K/yr +26.3%0.9% conv.
mew pokemon41K/yr +25.1%0.9% conv.
bubble mew pokemon card27K/yr +0.4%0.1% conv.
mew pokemon card22K/yr +11.3%1.7% conv.
mew card16K/yr +1.5%1.3% conv.
ancient mew pokemon card15K/yr -15.2%0.3% conv.
mew ex13K/yr -15.5%0.4% conv.

All search terms

Top mew plush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokmon Center: Mew Sitting Cuties Plush

Pokémon$30.902.9★25 rev

Mew - 011/025 - Holo Rare

Pokémon$6.414.7★507 rev

Takara Tomy: Pokemon MonColle MS-17 Mew

タカラトミー(TAKARA TOMY)$9.354.6★259 rev

Pokemon - Mew ex 151/165 - Pokemon 151 - Double Rare - Single Card

Pokémon$13.394.7★134 rev

Pokemon Center: Mew Pokemon Soda Pop Plush

Pokémon$39.244.3★20 rev

Newest

by launch date

Enso Rings x Pokemon Hybrid Ring Collection for Hands - Durable Brushed Outer Metal - Comfortable and Premium Inner Silicone - Mew - Titanium 1-2/Pink Diamond-Colored - Size 14

Enso Rings$91.6714 rev

5mo ago

Enso Rings x Pokemon Hybrid Ring Collection for Hands - Durable Brushed Outer Metal - Comfortable and Premium Inner Silicone - Mew - Titanium 1-2/Pink Diamond-Colored - Size 12

Enso Rings$129.7714 rev

5mo ago

Pokmon Toys

Pokémon$29.1847 rev

9mo ago

Pokmon Center: Mew Sitting Cuties Plush

Pokémon$30.9025 rev

10mo ago

Pokmon TCG: Team Rockets Mewtwo ex League Battle Deck

Pokémon$23.44384 rev

11mo ago

What buyers say about mew plush

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles34%

“Great for collectors”

Value For Money18%

“Great value”

Quality-Overall14%

“Solid quality”

Gifting Purpose8%

“Good gift idea”

Advertised Vs Actual Product8%

“The description of the product is accurate”

Fun/Entertainment Experience5%

“was fun to open”

Suitability Beginner1%

“Good for starters or kids”

Strength1%

“they are sturdy”

Developmental Needs1%

“Good for kids”

Educational-Overall1%

“Great deck I got for my little brother I would recommend this if they are starting to learn how to play the game”

What buyers complain about

Value For Money50%

“too expensive”

Advertised Vs Actual Product18%

“False advertisement”

Quality-Overall10%

“Garbage”

Size-Overall5%

“Huge bust”

Ethical Trade/Fair Trade4%

“This was a scam dont buy this stupid thing”

Certifications1%

“Low graded”

Gifting Purpose1%

“I could not justify gifting something so lame”

Fun/Entertainment Experience1%

“will more than likely not bother with the fun reveal considering its a low end card”

Moist/Dry1%

“cards were wet”

Recycle/Reuse1%

“Recycles looking cards”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product28%

Value For Money8%

Defective Material/Parts6%

Quality-Overall2%

Color1%

Material Quality1%

Accuracy-Overall1%