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Mew Plush

Maybe

An estimated 0.4% of orders come back. But buyers convert on only 1.2% of searches, so Mew Plush is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$168K/yr489K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
29%top-5 click share · 11 brands · 392 sellers

Flapen Score

Mew Plush against its category

The dotted line is the Toys & Games average. Past it, Mew Plush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mew Plush market on Amazon at a glance

Shoppers on Amazon United States searched for Mew Plush 489K times last year and spent an estimated $168K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
489K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
1.2%
Market size, estimated
$168Ka year
Peak month
December3.5× the quietest month
Top search term
mew124K searches a year

02 · Price

A sale here is worth $29.32.

Listings sell for $29.32 on average, from $2.87 to $144.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $29.32 that is $3K to $7K a year per listing.

Average price
$29.32inside the $15 to $100 sweet spot
Price range
$2.87–$144.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #2,541 within Collectible Card Games. It carries 659 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
60%
Out of stock, average day
9.8%
Average rank
#2,541in Collectible Card Games
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
659per listing
Listings tracked
58

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mew Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

11 flat

Sellers

392

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

29%

Top 20: 69%

Open market

5%

  • Brand 171%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Mew Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.5×

Search terms

Top Mew Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mew124K/yr
  • mew plush66K/yr
  • mew pokemon cards57K/yr
  • pokemon mew43K/yr
  • mew pokemon41K/yr
  • bubble mew pokemon card27K/yr
  • mew pokemon card22K/yr
  • mew card16K/yr
  • ancient mew pokemon card15K/yr
  • mew ex13K/yr

Reviews and returns

What reviews say buyers love and hate about Mew Plush

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Collectibles”
50%of negative reviews mention “Value For Money”
0.4%of orders come back
“too expensive”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mew Plush questions

Answered from the same tracked data.