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Metal Playing Cards

Fail

Shoppers spend an estimated $47K a year here, so Metal Playing Cards is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$47K/yr95K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
47%top-5 click share · 19 brands · 119 sellers

Flapen Score

Metal Playing Cards against its category

The dotted line is the Toys & Games average. Past it, Metal Playing Cards is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Playing Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Playing Cards 95K times last year and spent an estimated $47K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
4.1%
Market size, estimated
$47Ka year
Top search term
girly playing cards9K searches a year

02 · Price

A sale here is worth $12.04.

Listings sell for $12.04 on average, from $7.65 to $19.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.04 that is $1K to $3K a year per listing.

Average price
$12.04under the $15 to $100 sweet spot
Price range
$7.65–$19.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #585 within Standard Playing Card Decks. It carries 382 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
97%
Out of stock, average day
0.9%
Average rank
#585in Standard Playing Card Decks
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
382per listing
Listings tracked
36

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Metal Playing Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

119

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

21%

  • Brand 134%
  • Brand 227%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Metal Playing Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.8× · 6 of 12 months tracked

Search terms

Top Metal Playing Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girly playing cards9K/yr
  • art playing cards7K/yr
  • stitch playing cards9K/yr
  • animal playing cards7K/yr
  • hamilton playing cards17K/yr
  • stitch cards8K/yr
  • butterfly playing cards6K/yr
  • fortnite playing cards4K/yr
  • zelda playing cards6K/yr
  • lego playing cards7K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Playing Cards

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Value For Money”
0.7%of orders come back
“Kinda pricey”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Metal Playing Cards questions

Answered from the same tracked data.