metal dice
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Price range
Great$6.65–$77.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$317K$317K/yr · 756K searches
Review moat
Okay2,657.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, metal dice is a $317K/yr Amazon United States market (756K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
metal dice market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $292K–$390K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 87%
- Out of stock
- 4.4%
- Avg brand age
- 39 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
54
Top-5 brand share
39%
Top 20: 80%
Top-5 click share
17%
Top 20: 45%
Open market
56%
- DNDND10%
- Smartdealspro9%
- AUSTOR8%
- CiaraQ7%
- Haxtec7%
- Yiotfandoll5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Top metal dice search terms
- metal dice147K/yr
- d20 dice121K/yr
- d2090K/yr
- metal dice set64K/yr
- metal dnd dice60K/yr
- dnd dice metal26K/yr
- dnd metal dice26K/yr
- resin dice26K/yr
- metal dnd dice set29K/yr
- dragon dice25K/yr
Top metal dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SmartDealsPro 10-Pack 20 Sided Dice D20 Polyhedral Dice for DND RPG MTG Table Game (Double Color)
Smartdealspro$6.864.8★3,502 rev
DNDND Metal Dice Set D&D 7 die Metallic Polyhedral Dice Set with Gift Metal Box and Gold Number for DND Dungeons and Dragons Role Playing Games (Black and Gold)
DNDND$16.514.8★11,788 rev
Metal DND Dragon Dice Set D&D Polyhedral Dice with Dragon for Dungeons and Dragons RPG TTRPG D and D 7-Die Set with Gift Case
weyano$23.994.8★109 rev
AUSTOR 35 Pieces Polyhedral Dice 20 Sided Game Dice Set Mixed Color 20 Sides Dice Assortment with a Black Velvet Storage Bag for DND RPG MTG Table Games
AUSTOR$10.344.8★1,288 rev
SmartDealsPro 50-Pack D20 20 Sided Dice Polyhedral Dice with Pouch for DND RPG MTG Table Game (D20 Mix Color)
Smartdealspro$12.304.7★178 rev
Newest
by launch date
QMAY Mystery Dice Set 7 Pcs Metal Polyhedral Dice + 1 Pcs Velvet Bag
QMay$20.3010 rev
Metal DND Dragon Dice Set D&D Polyhedral Dice with Dragon for Dungeons and Dragons RPG TTRPG D and D 7-Die Set with Gift Case
weyano$23.99109 rev
HEIMDALLR Mystery Metal DND Dice Set 7pc Blind Bag with Random Class & Funny DND Stickers Metal Role Playing Dice for Dungeons and Dragons Gift for D&D Players Great for New Characters
HEIMDALLR$17.04854 rev
D20 23mm Metal Dice Polyhedral Dice for Dungeons and Dragons RPG Polyhedral Roleplaying Games MTG Table Games (Silver + Blue)
Generic$10.0026 rev
SmartDealsPro 50-Pack D20 20 Sided Dice Polyhedral Dice with Pouch for DND RPG MTG Table Game (D20 Mix Color)
Smartdealspro$12.30178 rev
Trending
90-day click momentumQMAY Mystery Dice Set 7 Pcs Metal Polyhedral Dice + 1 Pcs Velvet Bag
QMay$20.304.6★
Maywin Cracked Rune Metal Dice Set for DND & RPG Dark Fantasy Fractured Design Premium Heavy Metal Polyhedral Dice with Deep Engraved Numbers 7-Piece Set Blue Arcane Vein
Maywin$30.034.7★
Metal DND Dragon Dice Set D&D Polyhedral Dice with Dragon for Dungeons and Dragons RPG TTRPG D and D 7-Die Set with Gift Case
weyano$23.994.8★
D20 23mm Metal Dice Polyhedral Dice for Dungeons and Dragons RPG Polyhedral Roleplaying Games MTG Table Games (Silver + Blue)
Generic$10.004.6★
Yiotfandoll 10PCS Polyhedral D20 Dice 20mm Acrylic 20 Sided Dice for RPG MTG DND Table Games (Red Blue)
Yiotfandoll$7.004.8★
What buyers say about metal dice
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“colors are beautiful”
“Cant beat the price”
“Such a fun set”
“Exactly what was advertised”
“have that great heavy feal to them”
“Great gift”
“the chain is lightweight”
“Very elegant”
“Quick and easy”
What buyers complain about
“It's small”
“While slightly darker”
“So much heavier than expected”
“Bad quality of dice”
“Not as pictured”
“not worth the price Imo”
“Hard to read”
“These seem flimsy”
“one of the magnets popped free”
“The numbers are a little difficult to read”
Top return reasons
Common questions
- Is metal dice profitable to sell on Amazon United States?
- The niche generates $317K/yr across 115 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the metal dice niche?
- 51 brands and 54 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in metal dice?
- Top complaints mined from reviews: Size-Overall, Color, Weight Heavy. The return rate is 0.8%.
- When does demand for metal dice peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the metal dice niche?
- Listings span $6.65–$77.59; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 2,658 reviews — the moat a new listing must climb.