Skip to content

Metal Dice

Metal Dice shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46

Market size 52Growth 19Conversion 27Competition 96Returns 96Price range 86Avg price 86Brand share 95Review moat 38Quality gap 19
This niche Category average · 3,143 niches

Is Metal Dice profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Metal Dice is a $317K/yr Amazon United States market (756K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Metal Dice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.9% over the last 90 days and 2.1% of searches end in a purchase.

$317K

revenue / yr

Units sold / yr20K
Search volume / yr-11.9%756K
Conversion rate2.1%
Avg price$19.49

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers51 · 54
Top-5 product click share17%
Open market61%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 115 products

Sponsored placement87%
New entrants (1y)13· 3 succeeded
Avg rating4.7★
Avg reviews2,658

Top Metal Dice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

$0$6K$13K$19K$25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

54

Top-5 brand share

39%

Top 20: 80%

Top-5 click share

17%

Top 20: 45%

Open market

56%

  • DNDND10%
  • Smartdealspro9%
  • AUSTOR8%
  • CiaraQ7%
  • Haxtec7%
  • Yiotfandoll5%

Metal Dice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume756KCVR2.1%Products115Brands51Top 5 Brands39%OOS Rate4.4%Rating4.7★Reviews2,658Avg BSR#130
80K60KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Top Metal Dice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • metal dice147K/yr
  • d20 dice121K/yr
  • d2090K/yr
  • metal dice set64K/yr
  • metal dnd dice60K/yr
  • dnd dice metal26K/yr
  • dnd metal dice26K/yr
  • resin dice26K/yr
  • metal dnd dice set29K/yr
  • dragon dice25K/yr

What reviews say buyers love and hate about Metal Dice

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall18%

Awesome quality

Color16%

colors are beautiful

Value For Money11%

Cant beat the price

Fun/Entertainment Experience6%

Such a fun set

Advertised Vs Actual Product6%

Exactly what was advertised

What buyers complain about

65% of reviews
Size-Overall30%

It's small

Color9%

While slightly darker

Weight Heavy6%

So much heavier than expected

Quality-Overall5%

Bad quality of dice

Advertised Vs Actual Product4%

Not as pictured

Metal Dice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Color
9%
3Advertised Vs Actual Product
6%
4Quality-Overall
5%
5Value For Money
3%

Common Metal Dice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Metal Dice 59/100 on Amazon United States — Worth a look. The niche generates $317K/yr across 115 tracked products. 3 of 13 products launched in the last 360 days are still selling. Search demand moved -11.9% over the last 90 days.
Search demand for Metal Dice on Amazon United States peaks in Nov–Dec, where the busiest month runs 4.9× the quietest.