Mermaid Puzzle
FailThe top 5 brands take 100% of clicks, so Mermaid Puzzle is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $74K/yr105K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 59%top-5 click share · 2 brands · 71 sellers
Flapen Score
Mermaid Puzzle against its category
The dotted line is the Toys & Games average. Past it, Mermaid Puzzle is stronger. Inside it, weaker.
Market
The Mermaid Puzzle market on Amazon at a glance
Shoppers on Amazon United States searched for Mermaid Puzzle 105K times last year and spent an estimated $74K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $74Ka year
- Peak month
- December12.3× the quietest month
- Top search term
- mindware48K searches a year
02 · Price
A sale here is worth $28.42.
Listings sell for $28.42 on average, from $14.96 to $51.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $28.42 that is $21K to $28K a year per listing.
- Average price
- $28.42inside the $15 to $100 sweet spot
- Price range
- $14.96–$51.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #615 within Craft Kits. It carries 1,289 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #615in Craft Kits
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,289per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Mermaid Puzzle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MindWare Fashion Designer Kits Ages 8+ - Run The Runway DIY Craft Kit for Girls - Creative Learning Activity for Kids - Design Dresses
- Price
- $51.50
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago

MindWare Fashion Designer Kits Run the Runway
- Price
- $29.93
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

800+Pcs Fashion Designer Kits for Girls with 6 Mannequins - Girls Fashion Design Craft Kit Sewing Kit for Kid 8-12 Birthday Gifts for Teens Girl 6 7 8 9 10 11 12
- Price
- $28.21
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 4y ago

MindWare Qwirkle with Trays Strategy Board Game 108 Wooden Tiles
- Price
- $29.48
- Rating
- 4.8/5
- Reviews
- 1,250
- Age
- 2y ago

MindWare Logic Links Puzzle Games - Brain Teaser Puzzles for Kids and Brain Games for Adults - 166 Challenging Brain Puzzles 32 Game Chips - Ages 6+
- Price
- $15.37
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 20y ago
Trending
estimated 90-day click momentum
MindWare Fashion Designer Kits Run the Runway
- Price
- $29.93
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

MindWare Foodie Fidgets Ramen Noodles and Toppings Set of Squishy Toys for Kids and Adults - Ages 5 and Up
- Price
- $14.96
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 1y ago

MindWare Paint Your Own Stepping Stone: Dinosaur Footprint Weather-Resistant 8.5-inch x 10-inch Stepping Stones Kids Craft Kit - Includes Paint Brushes and Instructions Ages 8 and Up
- Price
- $28.20
- Rating
- 4.7/5
- Reviews
- 256
- Age
- 7y ago

MindWare Logic Links Puzzle Games - Brain Teaser Puzzles for Kids and Brain Games for Adults - 166 Challenging Brain Puzzles 32 Game Chips - Ages 6+
- Price
- $15.37
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 20y ago

MindWare Qwirkle with Trays Strategy Board Game 108 Wooden Tiles
- Price
- $29.48
- Rating
- 4.8/5
- Reviews
- 1,250
- Age
- 2y ago
Newest
by launch date
MindWare Fashion Designer Kits Run the Runway
- Price
- $29.93
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

MindWare Fashion Designer Kits Ages 8+ - Run The Runway DIY Craft Kit for Girls - Creative Learning Activity for Kids - Design Dresses
- Price
- $51.50
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago

MindWare Foodie Fidgets Ramen Noodles and Toppings Set of Squishy Toys for Kids and Adults - Ages 5 and Up
- Price
- $14.96
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 1y ago

MindWare Qwirkle with Trays Strategy Board Game 108 Wooden Tiles
- Price
- $29.48
- Rating
- 4.8/5
- Reviews
- 1,250
- Age
- 2y ago

MindWare Tightrope Strategy Board Game Fun for Classrooms 2-4 Players 20 Min Play Time Ages 6 & Up
- Price
- $27.07
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
71
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- MindWare90%
- ONE TO FOUR10%
- Open — no brand owns it (0%)
Demand
Mermaid Puzzle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.3×
Search terms
Top Mermaid Puzzle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mindware48K/yr
- mindware toys15K/yr
- mindware games7K/yr
- run the runway fashion design kit24K/yr
- run the runway9K/yr
- mindware run the runway fashion design kit2K/yr
Reviews and returns
What reviews say buyers love and hate about Mermaid Puzzle
We read the reviews and the return reasons for every product selling here.
“Very, VERY flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mermaid Puzzle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








