mermaid craft
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.30avg listing price — sweet spot $15–$100
Review moat
Good1,168.05avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.76–$25.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 69K searches
According to Flapen's Amazon United States niche tracking, mermaid craft is a $54K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
mermaid craft market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $53K–$67K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 1.7%
- Avg brand age
- 30 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
34 falling
Sellers
55
Top-5 brand share
47%
Top 20: 89%
Top-5 click share
41%
Top 20: 83%
Open market
49%
- Creativity for Kids17%
- EZCRA10%
- Eleanore's Diary7%
- Sumind7%
- Fennoral6%
- 7july4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.7% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.1×
Top mermaid craft search terms
- mermaid craft26K/yr
- mermaid crafts22K/yr
- mermaid crafts for girls ages 4-610K/yr
- mermaid arts and crafts7K/yr
- mermaid craft kit5K/yr
Top mermaid craft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EZCRA Mermaid Gem Sticker Kit for Kids - 800 Stickers 8 Underwater Themes
EZCRA$15.004.7★401 rev
Creativity for Kids Mini Garden: Mermaid Terrarium Kit - Mermaid Gifts for Girls Crafts and Toys Stocking Stuffers for Kids (Ages 6+)
Creativity for Kids$6.854.6★6,704 rev
Creativity for Kids Mermaid Bead Jewelry Jar: Create 40+ Friendship Bracelets for Girls DIY Girls Beads Jewelry Making Kit Summer Activities for Kids & Mermaid Gifts (Ages 6+)
Creativity for Kids$10.274.6★77 rev
Eleanores Diary Kids Sea Shell Painting Kit Glow in the Dark Painting
Eleanore's Diary$9.904.7★851 rev
Sumind 24 pieces Color Your Own Crowns DIY Paper Hats for Children Kids Craft Sunday School Activity(24 Mermaid)
Sumind$13.444.3★32 rev
Newest
by launch dateEZCRA Mermaid Gem Sticker Kit for Kids - 800 Stickers 8 Underwater Themes
EZCRA$15.00401 rev
Simgoing 12 Sets Mermaid Lanterns Crafts with LED Candles Mermaid Tissue Paper Crafts Kits DIY Paper Lanterns for Party Decor Activities
Simgoing$18.6670 rev
Qyeahkj 24 Pcs Mermaid Birthday Party Crowns Under the Sea Ocean DIY Crown Craft Kits Art Set Paper Mermaid Party Favor Hats Paper Princess Headband Making Kit Party Decorations Supplies for
Qyeahkj$11.958 rev
Aowplc 32 Sheets Mermaid MakeAFace Stickers for Kids Mermaid Party Favors for Girls Birthday Crafts Goodie Bag Stuffers
Aowplc$7.76607 rev
Danvren Mermaid Bracelet Making Kit for Girls Mermaids Toys Jewelry Craft Christmas Birthday Gifts for Girl 200+ DIY Beads Charm Necklace Making Kits for Kids Ages 5-10
Danvren$16.6674 rev
Trending
90-day click momentumEZCRA Mermaid Gem Sticker Kit for Kids - 800 Stickers 8 Underwater Themes
EZCRA$15.004.7★
Simgoing 12 Sets Mermaid Lanterns Crafts with LED Candles Mermaid Tissue Paper Crafts Kits DIY Paper Lanterns for Party Decor Activities
Simgoing$18.664.4★
Fennoral 12 Pack Wooden Mirror Craft for Kids Make You Own Mermaid Mirror DIY to Paint Wooden Arts and Crafts for Grils Hand Mirror for Art Activities Project Birthday Gifts
Fennoral$15.744.4★
Aowplc 32 Sheets Mermaid MakeAFace Stickers for Kids Mermaid Party Favors for Girls Birthday Crafts Goodie Bag Stuffers
Aowplc$7.764.8★
Simgoing 20 Set Mermaid Ceramic Painting Kit DIY Ceramic to Paint Your Own Mermaid Figurines Unpainted Plaster Arts and Craft for Adults Holiday Birthday Party Favors
Simgoing$25.254.3★
What buyers say about mermaid craft
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“Easter Gift”
“Good quality & easy to put together”
“Easy to use”
“Its fun and creative”
“Bright colors”
“Good price”
“Size was perfect”
“The design is cute”
“as advertised”
What buyers complain about
“beads are too small for a quick, fun activity”
“Cheap product”
“broke it before any results”
“I do wish they were brighter though”
“The fish stickers that are single sided are not very sticky”
“No string”
“Poor instruction”
“This was great I just wish there were some pastel colors also”
“The clay is dried out and unusable”
“it would be difficult to use”
Top return reasons
Common questions
- Is mermaid craft profitable to sell on Amazon United States?
- The niche generates $54K/yr across 40 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +51.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mermaid craft niche?
- 34 brands and 55 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in mermaid craft?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.4%.
- When does demand for mermaid craft peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the mermaid craft niche?
- Listings span $5.76–$25.31; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.