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Mermaid Craft

Maybe

The top 5 brands take only 47% of clicks. But shoppers spend an estimated $54K a year here, so Mermaid Craft is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Market size
$54K/yr69K searches / yr
90-day growth
+51.7%search demand this quarter
Competition
41%top-5 click share · 34 brands · 55 sellers

Flapen Score

Mermaid Craft against its category

The dotted line is the Toys & Games average. Past it, Mermaid Craft is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Craft market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Craft 69K times last year and spent an estimated $54K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+51.7%
Conversion, latest week
5.9%
Market size, estimated
$54Ka year
Peak month
September2.1× the quietest month
Top search term
mermaid craft26K searches a year

02 · Price

A sale here is worth $13.30.

Listings sell for $13.30 on average, from $5.76 to $25.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.30 that is $0 to $1K a year per listing.

Average price
$13.30under the $15 to $100 sweet spot
Price range
$5.76–$25.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #299 within Craft Kits. It carries 1,168 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#299in Craft Kits
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,168per listing
Listings tracked
40

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mermaid Craft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 falling

Sellers

55

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

41%

Top 20: 83%

Open market

49%

  • Brand 117%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Mermaid Craft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Mermaid Craft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid craft26K/yr
  • mermaid crafts22K/yr
  • mermaid crafts for girls ages 4-610K/yr
  • mermaid arts and crafts7K/yr
  • mermaid craft kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Craft

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Size-Overall”
1.4%of orders come back
“beads are too small for a quick, fun activity”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mermaid Craft questions

Answered from the same tracked data.