Mermaid Craft
Mermaid Craft shows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Is Mermaid Craft profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Mermaid Craft is a $54K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 59/100.
Mermaid Craft: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +51.7% over the last 90 days and 5.9% of searches end in a purchase.
$54K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 40 products
Top Mermaid Craft products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EZCRA Mermaid Gem Sticker Kit for Kids - 800 Stickers 8 Underwater Themes
- Price
- $15.00
- Rating
- 4.7/5
- Reviews
- 401
- Age
- 6mo ago
Creativity for Kids Mini Garden: Mermaid Terrarium Kit - Mermaid Gifts for Girls Crafts and Toys Stocking Stuffers for Kids (Ages 6+)
- Price
- $6.85
- Rating
- 4.6/5
- Reviews
- 6,704
- Age
- 6y ago
Creativity for Kids Mermaid Bead Jewelry Jar: Create 40+ Friendship Bracelets for Girls DIY Girls Beads Jewelry Making Kit Summer Activities for Kids & Mermaid Gifts (Ages 6+)
- Price
- $10.27
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 2y ago
Eleanores Diary Kids Sea Shell Painting Kit Glow in the Dark Painting
- Price
- $9.90
- Rating
- 4.7/5
- Reviews
- 851
- Age
- 3y ago
Sumind 24 pieces Color Your Own Crowns DIY Paper Hats for Children Kids Craft Sunday School Activity(24 Mermaid)
- Price
- $13.44
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 2y ago
Trending
90-day click momentumEZCRA Mermaid Gem Sticker Kit for Kids - 800 Stickers 8 Underwater Themes
- Price
- $15.00
- Rating
- 4.7/5
- Reviews
- 401
- Age
- 6mo ago
Simgoing 12 Sets Mermaid Lanterns Crafts with LED Candles Mermaid Tissue Paper Crafts Kits DIY Paper Lanterns for Party Decor Activities
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 8mo ago
Fennoral 12 Pack Wooden Mirror Craft for Kids Make You Own Mermaid Mirror DIY to Paint Wooden Arts and Crafts for Grils Hand Mirror for Art Activities Project Birthday Gifts
- Price
- $15.74
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 3y ago
Aowplc 32 Sheets Mermaid MakeAFace Stickers for Kids Mermaid Party Favors for Girls Birthday Crafts Goodie Bag Stuffers
- Price
- $7.76
- Rating
- 4.8/5
- Reviews
- 607
- Age
- 1y ago
Simgoing 20 Set Mermaid Ceramic Painting Kit DIY Ceramic to Paint Your Own Mermaid Figurines Unpainted Plaster Arts and Craft for Adults Holiday Birthday Party Favors
- Price
- $25.25
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 2y ago
Newest
by launch dateEZCRA Mermaid Gem Sticker Kit for Kids - 800 Stickers 8 Underwater Themes
- Price
- $15.00
- Rating
- 4.7/5
- Reviews
- 401
- Age
- 6mo ago
Simgoing 12 Sets Mermaid Lanterns Crafts with LED Candles Mermaid Tissue Paper Crafts Kits DIY Paper Lanterns for Party Decor Activities
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 8mo ago
Qyeahkj 24 Pcs Mermaid Birthday Party Crowns Under the Sea Ocean DIY Crown Craft Kits Art Set Paper Mermaid Party Favor Hats Paper Princess Headband Making Kit Party Decorations Supplies for
- Price
- $11.95
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago
Aowplc 32 Sheets Mermaid MakeAFace Stickers for Kids Mermaid Party Favors for Girls Birthday Crafts Goodie Bag Stuffers
- Price
- $7.76
- Rating
- 4.8/5
- Reviews
- 607
- Age
- 1y ago
Danvren Mermaid Bracelet Making Kit for Girls Mermaids Toys Jewelry Craft Christmas Birthday Gifts for Girl 200+ DIY Beads Charm Necklace Making Kits for Kids Ages 5-10
- Price
- $16.66
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
34 falling
Sellers
55
Top-5 brand share
47%
Top 20: 89%
Top-5 click share
41%
Top 20: 83%
Open market
49%
- Creativity for Kids17%
- EZCRA10%
- Eleanore's Diary7%
- Sumind7%
- Fennoral6%
- 7july4%
Mermaid Craft demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep · busiest ÷ quietest = 2.1×
Top Mermaid Craft search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mermaid craft26K/yr
- mermaid crafts22K/yr
- mermaid crafts for girls ages 4-610K/yr
- mermaid arts and crafts7K/yr
- mermaid craft kit5K/yr
What reviews say buyers love and hate about Mermaid Craft
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good fun”
“Easter Gift”
“Good quality & easy to put together”
“Easy to use”
“Its fun and creative”
What buyers complain about
66% of reviews“beads are too small for a quick, fun activity”
“Cheap product”
“broke it before any results”
“I do wish they were brighter though”
“The fish stickers that are single sided are not very sticky”
Mermaid Craft return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mermaid Craft questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
