Mermaid Craft
MaybeThe top 5 brands take only 47% of clicks. But shoppers spend an estimated $54K a year here, so Mermaid Craft is a Maybe.
- Flapen Score
- 59 / 100Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 4659
- Market size
- $54K/yr69K searches / yr
- 90-day growth
- +51.7%search demand this quarter
- Competition
- 41%top-5 click share · 34 brands · 55 sellers
Flapen Score
Mermaid Craft against its category
The dotted line is the Toys & Games average. Past it, Mermaid Craft is stronger. Inside it, weaker.
Market
The Mermaid Craft market on Amazon at a glance
Shoppers on Amazon United States searched for Mermaid Craft 69K times last year and spent an estimated $54K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- +51.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $54Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- mermaid craft26K searches a year
02 · Price
A sale here is worth $13.30.
Listings sell for $13.30 on average, from $5.76 to $25.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.30 that is $0 to $1K a year per listing.
- Average price
- $13.30under the $15 to $100 sweet spot
- Price range
- $5.76–$25.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #299 within Craft Kits. It carries 1,168 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #299in Craft Kits
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,168per listing
- Listings tracked
- 40
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Mermaid Craft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EZCRA Mermaid Gem Sticker Kit for Kids - 800 Stickers 8 Underwater Themes
- Price
- $15.00
- Rating
- 4.7/5
- Reviews
- 401
- Age
- 6mo ago

Creativity for Kids Mini Garden: Mermaid Terrarium Kit - Mermaid Gifts for Girls Crafts and Toys Stocking Stuffers for Kids (Ages 6+)
- Price
- $6.85
- Rating
- 4.6/5
- Reviews
- 6,704
- Age
- 6y ago

Creativity for Kids Mermaid Bead Jewelry Jar: Create 40+ Friendship Bracelets for Girls DIY Girls Beads Jewelry Making Kit Summer Activities for Kids & Mermaid Gifts (Ages 6+)
- Price
- $10.27
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 2y ago

Eleanores Diary Kids Sea Shell Painting Kit Glow in the Dark Painting
- Price
- $9.90
- Rating
- 4.7/5
- Reviews
- 851
- Age
- 3y ago

Sumind 24 pieces Color Your Own Crowns DIY Paper Hats for Children Kids Craft Sunday School Activity(24 Mermaid)
- Price
- $13.44
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 2y ago
Trending
estimated 90-day click momentum
EZCRA Mermaid Gem Sticker Kit for Kids - 800 Stickers 8 Underwater Themes
- Price
- $15.00
- Rating
- 4.7/5
- Reviews
- 401
- Age
- 6mo ago

Simgoing 12 Sets Mermaid Lanterns Crafts with LED Candles Mermaid Tissue Paper Crafts Kits DIY Paper Lanterns for Party Decor Activities
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 8mo ago

Fennoral 12 Pack Wooden Mirror Craft for Kids Make You Own Mermaid Mirror DIY to Paint Wooden Arts and Crafts for Grils Hand Mirror for Art Activities Project Birthday Gifts
- Price
- $15.74
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 3y ago

Aowplc 32 Sheets Mermaid MakeAFace Stickers for Kids Mermaid Party Favors for Girls Birthday Crafts Goodie Bag Stuffers
- Price
- $7.76
- Rating
- 4.8/5
- Reviews
- 607
- Age
- 1y ago

Simgoing 20 Set Mermaid Ceramic Painting Kit DIY Ceramic to Paint Your Own Mermaid Figurines Unpainted Plaster Arts and Craft for Adults Holiday Birthday Party Favors
- Price
- $25.25
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 2y ago
Newest
by launch date
EZCRA Mermaid Gem Sticker Kit for Kids - 800 Stickers 8 Underwater Themes
- Price
- $15.00
- Rating
- 4.7/5
- Reviews
- 401
- Age
- 6mo ago

Simgoing 12 Sets Mermaid Lanterns Crafts with LED Candles Mermaid Tissue Paper Crafts Kits DIY Paper Lanterns for Party Decor Activities
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 8mo ago

Qyeahkj 24 Pcs Mermaid Birthday Party Crowns Under the Sea Ocean DIY Crown Craft Kits Art Set Paper Mermaid Party Favor Hats Paper Princess Headband Making Kit Party Decorations Supplies for
- Price
- $11.95
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago

Aowplc 32 Sheets Mermaid MakeAFace Stickers for Kids Mermaid Party Favors for Girls Birthday Crafts Goodie Bag Stuffers
- Price
- $7.76
- Rating
- 4.8/5
- Reviews
- 607
- Age
- 1y ago

Danvren Mermaid Bracelet Making Kit for Girls Mermaids Toys Jewelry Craft Christmas Birthday Gifts for Girl 200+ DIY Beads Charm Necklace Making Kits for Kids Ages 5-10
- Price
- $16.66
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
34 falling
Sellers
55
Est. top-5 brand share
47%
Top 20: 89%
Est. top-5 click share
41%
Top 20: 83%
Open market
49%
- Creativity for Kids17%
- EZCRA10%
- Eleanore's Diary7%
- Sumind7%
- Fennoral6%
- 7july4%
Demand
Mermaid Craft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Mermaid Craft search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mermaid craft26K/yr
- mermaid crafts22K/yr
- mermaid crafts for girls ages 4-610K/yr
- mermaid arts and crafts7K/yr
- mermaid craft kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Mermaid Craft
We read the reviews and the return reasons for every product selling here.
“beads are too small for a quick, fun activity”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mermaid Craft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








