Mermaid Bath Toys

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +215.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months

234K

Growth, 90 days vs prior 90

+215.9%

Conversion, latest week

6.5%

Market size, estimated

$205Ka year

Peak month

June4.2× the quietest month

Top search term

mermaid pool toys110K searches a year

Listings sell for $13.43 on average, from $7.74 to $22.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.43 that is $7K to $10K a year per listing.

Average price

$13.43under the $15 to $100 sweet spot

Price range

$7.74–$22.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #82 within Dolls. It carries 1,154 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

96%

Out of stock, average day

7.4%

Average rank

#82in Dolls

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,154per listing

Listings tracked

24

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months