Mermaid

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

+26.7%

Conversion, latest week

3.2%

Market size, estimated

$2.3Ma year

Peak month

December2.7× the quietest month

Top search term

mermaid923K searches a year

Listings sell for $16.31 on average, from $6.36 to $26.75. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $16.31 that is $33K to $41K a year per listing.

Average price

$16.31inside the $15 to $100 sweet spot

Price range

$6.36–$26.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

$33K–$41K

Returns

1.5%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #185 within Dolls. It carries 3,073 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

97%

Out of stock, average day

2.6%

Average rank

#185in Dolls

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,073per listing

Listings tracked

34

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months