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Memory Game

Memory Game shows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46

Market size 77Growth 17Conversion 61Competition 78Returns 82Price range 69Avg price 51Brand share 66Review moat 42Quality gap 20
This niche Category average · 3,143 niches

Is Memory Game profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Memory Game is a $978K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Memory Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.2% over the last 90 days and 5.3% of searches end in a purchase.

$978K

revenue / yr

Units sold / yr80K
Search volume / yr-15.2%1.5M
Conversion rate5.3%
Avg price$12.12

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers29 · 84
Top-5 product click share37%
Open market35%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement84%
New entrants (1y)3· 1 succeeded
Avg rating4.7★
Avg reviews2,311

Top Memory Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$29K$59K$88K$117K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

84

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

37%

Top 20: 79%

Open market

31%

  • Wonder Forge33%
  • Chuckle & Roar16%
  • Ravensburger8%
  • Cottify5%
  • Walenty4%
  • ABERLLS4%

Memory Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR5.3%Products43Brands29Top 5 Brands65%OOS Rate3.1%Rating4.7★Reviews2,311Avg BSR#265
80K60KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Memory Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • memory game292K/yr
  • matching game159K/yr
  • memory games for kids ages 4-8128K/yr
  • matching games108K/yr
  • matching games for toddlers 3-5105K/yr
  • match game71K/yr
  • memory matching game85K/yr
  • memory games72K/yr
  • memory card game58K/yr
  • memory game for toddlers 2-4 years72K/yr

What reviews say buyers love and hate about Memory Game

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Fun/Entertainment Experience42%

Fun game

Quality-Overall8%

The quality of the cards are excellent

Ease Of Use5%

Easy to play

Size-Overall5%

Good size

Gifting Purpose5%

It was a gift

What buyers complain about

65% of reviews
Size-Overall24%

Disappointed in size

Functionality-Overall8%

Didnt work

Quality-Overall7%

Low quality

Noise Level6%

Loud

Strength5%

Flimsy

Memory Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Functionality-Overall
9%
3Value For Money
8%
4Quality-Overall
6%
5Advertised Vs Actual Product
5%

Common Memory Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Memory Game 57/100 on Amazon United States — Worth a look. The niche generates $978K/yr across 43 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.
Search demand for Memory Game on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.7× the quietest.