Is memory game profitable to sell on Amazon United States?

The niche generates $978K/yr across 43 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the memory game niche?

29 brands and 84 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in memory game?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.6%.

When does demand for memory game peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the memory game niche?

Listings span $6.70–$33.26; the average listing price is $12.12 (sweet spot $15–$100). The average incumbent carries 2,311 reviews — the moat a new listing must climb.

memory game

Worth a look

Shows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Market size

Great$978K

$978K/yr · 1.5M searches

Price range

Good$6.70–$33.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.12

avg listing price — sweet spot $15–$100

Review moat

Okay2,311.02

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, memory game is a $978K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

memory game market data

Units sold / yr: 60K–80K; avg 1,250–1,500/product
Revenue / yr: $727K–$970K; units × avg price
Conversion rate: 5.3%
Avg BSR: #265
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 3.1%
Avg brand age: 44 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

37%

Top 20: 79%

Open market

31%

Wonder Forge33%
Chuckle & Roar16%
Ravensburger8%
Cottify5%
Walenty4%
ABERLLS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top memory game search terms

memory game292K/yr -10.9%3.1% conv.
matching game159K/yr -8.1%2.9% conv.
memory games for kids ages 4-8128K/yr -14.4%4.4% conv.
matching games108K/yr -16.8%0.8% conv.
matching games for toddlers 3-5105K/yr -13.0%4.4% conv.
match game71K/yr +1.4%0.3% conv.
memory matching game85K/yr -20.3%3.0% conv.
memory games72K/yr -2.4%1.2% conv.
memory card game58K/yr -22.7%2.2% conv.
memory game for toddlers 2-4 years72K/yr -33.8%4.7% conv.

All search terms

Top memory game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chuckle & Roar Baby Animals Memory Matching Game CR Matching 3+ 52 Cards

Chuckle & Roar$9.124.8★866 rev

Wonder Forge Disney Matching Game - Fun Memory Game for Boys & Girls Ages 3 and Older - Featuring Classic Disney Characters - Preschool Learning Toy

Wonder Forge$10.624.8★30 rev

Wonder Forge Disney Princess Matching Game - Fun Memory Game for Kids Ages 3 and Up - Toddler Learning Toy Featuring Belle Ariel and Elsa and More Disney Princesses - Packaging May Vary

Wonder Forge$9.724.8★66 rev

Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess

Wonder Forge$10.124.8★477 rev

Wonder Forge Marvel Spidey and His Amazing Friends Matching Game - Educational Memory Game for Kids Ages 3+ - Fun for Toddler Boys and Girls Featuring Spiderman and Friends

Wonder Forge$10.984.8★11,163 rev

Newest

by launch date

72 PCS Memory Match Game Animal Matching Game for Kids 3 and up Enhanced Memory Skills Card Games for Kids Ages 4-8

ArRuKi KIDS$9.3823 rev

11mo ago

Wonder Forge Disney Princess Matching Game - Fun Memory Game for Kids Ages 3 and Up - Toddler Learning Toy Featuring Belle Ariel and Elsa and More Disney Princesses - Packaging May Vary

Wonder Forge$9.7266 rev

1y ago

Wonder Forge Marvel Spidey and His Amazing Friends Matching Game - Educational Memory Game for Kids Ages 3+ - Fun for Toddler Boys and Girls Featuring Spiderman and Friends

Wonder Forge$10.9811,163 rev

1y ago

Wonder Forge Eric Carle Matching

Wonder Forge$10.533,654 rev

1y ago

Cottage Door Press John Deere Memory Matching Game for Kids Ages 3+ 72 Large Thick Cards Including Farm Animals and Tractors in a Sturdy Compact Box

Cottage Door Press$9.9761 rev

1y ago

What buyers say about memory game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience42%

“Fun game”

Quality-Overall8%

“The quality of the cards are excellent”

Ease Of Use5%

“Easy to play”

Size-Overall5%

“Good size”

Gifting Purpose5%

“It was a gift”

Value For Money5%

“Great deal”

Durability3%

“Very durable”

Educational-Overall3%

“Fun and educational”

Portability3%

“Love the portable experience”

Color3%

“These are colorful”

What buyers complain about

Size-Overall24%

“Disappointed in size”

Functionality-Overall8%

“Didnt work”

Quality-Overall7%

“Low quality”

Noise Level6%

“Loud”

Strength5%

“Flimsy”

Durability5%

“Doesnt seem durable at all”

Assembly/Installation3%

“Wasn't expecting to have to put it together yourself”

Value For Money3%

“Not worth the price”

Adhesion/Stickiness3%

“The adhesive dots do not line up very well”

Ease Of Use2%

“Unable to use”

Top return reasons

Size-Overall38%

Functionality-Overall9%

Value For Money8%

Quality-Overall6%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Noise Level3%

Touch/Button Controls3%

Battery Inclusion3%

Gifting Purpose2%

Common questions

Is memory game profitable to sell on Amazon United States?: The niche generates $978K/yr across 43 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the memory game niche?: 29 brands and 84 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in memory game?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.6%.
When does demand for memory game peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the memory game niche?: Listings span $6.70–$33.26; the average listing price is $12.12 (sweet spot $15–$100). The average incumbent carries 2,311 reviews — the moat a new listing must climb.

memory game

memory game market data

Competition & brand share

Demand & seasonality

Top memory game search terms

Top memory game products on Amazon

Top sellers

Newest

Trending

What buyers say about memory game

What buyers love

What buyers complain about

Top return reasons

Common questions

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