Meme
strong incumbent ratings (4.7★) — Meme doesn't clear our bar today.
Flapen Score
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Is Meme profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Meme is a $631K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Meme: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.4% over the last 90 days and 2.1% of searches end in a purchase.
$631K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 37 products
Top Meme products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WHAT DO YOU MEME? Family Edition by Relatable - Nappa Award 2025 Winner Family Games for Kids and Adults 8+ The TikTok Viral Sensation Kids Game - Includes 300 Caption Cards 108 Photo Cards
- Price
- $15.47
- Rating
- 4.6/5
- Reviews
- 21,122
- Age
- 6y ago
John Pork Funny Answer Call Phone T-Shirt Brainrot T-Shirt (US Alpha Large Regular Regular Black)
- Price
- $15.10
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 1y ago
WHAT DO YOU MEME? Core Game (New Edition) Now Including GIFs by Relatable The Essential Adult Party Game for Meme Lovers Great for Adult Games for Game Night
- Price
- $20.76
- Rating
- 4.6/5
- Reviews
- 4,655
- Age
- 4y ago
Born to Dilly Dally Forced to Lock in Shirt Funny Cursed Cat Meme T-Shirt Gen Z Ironic Humor Tee Unhinged Viral Y2K Shirt Black
- Price
- $14.90
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 1y ago
Popfunk Funny Meme Rage is Consuming Me Unisex Adult T Shirt Black Large
- Price
- $13.18
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
Trending
90-day click momentum
Popfunk Tummy Ache Survivor Cat Funny Animal Meme T-Shirt Unisex Black L
- Price
- $13.51
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago
Born to Dilly Dally Forced to Lock in Shirt Funny Cursed Cat Meme T-Shirt Gen Z Ironic Humor Tee Unhinged Viral Y2K Shirt Black
- Price
- $15.03
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 1y ago
John Pork Funny Answer Call Phone T-Shirt Brainrot T-Shirt (US Alpha Medium Regular Regular Black)
- Price
- $15.09
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 1y ago
Born to Dilly Dally Forced to Lock in Shirt Funny Cursed Cat Meme T-Shirt Gen Z Ironic Humor Tee Unhinged Viral Y2K Shirt Black
- Price
- $14.90
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 1y ago
John Pork Funny Answer Call Phone T-Shirt Brainrot T-Shirt (US Alpha Large Regular Regular Black)
- Price
- $15.10
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 1y ago
Newest
by launch date
Say You Swear Ai Niche Baby Holding Back Laugh Genz Funny Meme Tee T-Shirt
- Price
- $16.19
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 7mo ago
Thinking Monkey Funny Meme Cute T-Shirt
- Price
- $16.35
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 7mo ago
I Clogged Your Toilet Funny Alpha Wolf Meme Stupid Brainrot T-Shirt
- Price
- $17.20
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 8mo ago
There is Motion at Your Front Door Funny Cat Motion Meme T-Shirt
- Price
- $21.72
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 9mo ago
Fih Fishing Shirts for Men - Funny Fish is Calling Tshirt - Fish Calling Shirts with Meme Design - Remind Me Message T Shirt for Fishing Lover (Black-L)
- Price
- $18.74
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
33
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
49%
Top 20: 84%
Open market
16%
- GENERIC31%
- WHAT DO YOU MEME?29%
- Popfunk17%
- Funny Cat with Motion Meme Humor Cat Meme3%
- Kozmoz Hall3%
- Funny Unhinged Alpha Wolf Meme2%
- Open — no brand owns it (15 brands, 16%)
Meme demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top Meme search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- meme shirt422K/yr
- meme shirts241K/yr
- what do you meme327K/yr
- meme219K/yr
- funny meme shirts81K/yr
- meme t shirt58K/yr
- what do you meme family105K/yr
- memes91K/yr
- meme game51K/yr
- meme shirts for men29K/yr
What reviews say buyers love and hate about Meme
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Fun Game”
“The quality cards”
“it fits snug”
“Easy to learn”
“Perfect gift”
What buyers complain about
63% of reviews“Got boring very fast”
“Size up”
“This is a low quality shirt”
“The decal is a little cheap though”
“The easel is inferior material”
Meme return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Meme questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
