Is meme profitable to sell on Amazon United States?

The niche generates $631K/yr across 37 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (49/100).

How competitive is the meme niche?

21 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in meme?

Top complaints mined from reviews: Fun/Entertainment Experience, Size-Overall, Quality-Overall. The return rate is 2.3%.

When does demand for meme peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the meme niche?

Listings span $9.81–$23.88; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 2,183 reviews — the moat a new listing must climb.

meme

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Avg price

Great$15.97

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Good$631K

$631K/yr · 1.9M searches

Price range

Good$9.81–$23.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,183

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, meme is a $631K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

meme market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $958K–$1.3M; units × avg price
Conversion rate: 2.1%
Avg BSR: #10,418
Page quality: 0%
Prime: 97%
Sponsored: 41%
Out of stock: 0.0%
Avg brand age: 23 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

49%

Top 20: 84%

Open market

16%

GENERIC31%
WHAT DO YOU MEME?29%
Popfunk17%
Funny Cat with Motion Meme Humor Cat Meme3%
Kozmoz Hall3%
Funny Unhinged Alpha Wolf Meme2%
Open — no brand owns it (15 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top meme search terms

meme shirt422K/yr +23.0%0.3% conv.
meme shirts241K/yr +30.1%0.3% conv.
what do you meme327K/yr -8.4%5.7% conv.
meme219K/yr -2.8%0.0% conv.
funny meme shirts81K/yr +30.6%0.2% conv.
meme t shirt58K/yr +44.0%0.2% conv.
what do you meme family105K/yr +9.7%10.8% conv.
memes91K/yr -38.2%0.0% conv.
meme game51K/yr -0.9%3.7% conv.
meme shirts for men29K/yr +43.8%0.3% conv.

All search terms

Top meme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WHAT DO YOU MEME? Family Edition by Relatable - Nappa Award 2025 Winner Family Games for Kids and Adults 8+ The TikTok Viral Sensation Kids Game - Includes 300 Caption Cards 108 Photo Cards

WHAT DO YOU MEME?$15.474.6★21,122 rev

John Pork Funny Answer Call Phone T-Shirt Brainrot T-Shirt (US Alpha Large Regular Regular Black)

GENERIC$15.104.7★93 rev

WHAT DO YOU MEME? Core Game (New Edition) Now Including GIFs by Relatable The Essential Adult Party Game for Meme Lovers Great for Adult Games for Game Night

WHAT DO YOU MEME?$20.764.6★4,655 rev

Born to Dilly Dally Forced to Lock in Shirt Funny Cursed Cat Meme T-Shirt Gen Z Ironic Humor Tee Unhinged Viral Y2K Shirt Black

GENERIC$14.904.8★55 rev

Popfunk Funny Meme Rage is Consuming Me Unisex Adult T Shirt Black Large

Popfunk$13.184.8★11 rev

Newest

by launch date

Say You Swear Ai Niche Baby Holding Back Laugh Genz Funny Meme Tee T-Shirt

Say You Swear Funny Meme Tee$16.194 rev

7mo ago

Thinking Monkey Funny Meme Cute T-Shirt

FUNNY Thinking Monkey MEME CUTE$16.358 rev

7mo ago

I Clogged Your Toilet Funny Alpha Wolf Meme Stupid Brainrot T-Shirt

Funny Unhinged Alpha Wolf Meme$17.2031 rev

8mo ago

There is Motion at Your Front Door Funny Cat Motion Meme T-Shirt

Funny Cat with Motion Meme Humor Cat Meme$21.7239 rev

9mo ago

Fih Fishing Shirts for Men - Funny Fish is Calling Tshirt - Fish Calling Shirts with Meme Design - Remind Me Message T Shirt for Fishing Lover (Black-L)

Kozmoz Hall$18.7422 rev

11mo ago

What buyers say about meme

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience47%

“Fun Game”

Quality-Overall9%

“The quality cards”

Size-Overall8%

“it fits snug”

Ease Of Use6%

“Easy to learn”

Gifting Purpose5%

“Perfect gift”

Material Quality4%

“The material is comfortable”

Advertised Vs Actual Product3%

“Exactly as pictured”

Print Quality3%

“The print quality is clean, crisp and clear”

Comfort-Overall2%

“Great comfort”

Soft Feel2%

“Fabric is soft enough”

What buyers complain about

Fun/Entertainment Experience16%

“Got boring very fast”

Size-Overall12%

“Size up”

Quality-Overall10%

“This is a low quality shirt”

Value For Money7%

“The decal is a little cheap though”

Material Quality4%

“The easel is inferior material”

Design-Overall4%

“the design on the front is so cheap”

Stitch/Finish/Polish3%

“the threading needs work”

Instructions/User Manual/Troubleshooting3%

“Missing instructions”

Sharpness3%

“Not very sharp”

Gifting Purpose3%

“this was a gift”

Top return reasons

Size-Overall43%

Advertised Vs Actual Product10%

Value For Money7%

Length7%

Fun/Entertainment Experience5%

Chest Fit4%

Gifting Purpose2%

Quality-Overall2%

Print Quality2%

Material Quality2%

Common questions

Is meme profitable to sell on Amazon United States?: The niche generates $631K/yr across 37 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (49/100).
How competitive is the meme niche?: 21 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in meme?: Top complaints mined from reviews: Fun/Entertainment Experience, Size-Overall, Quality-Overall. The return rate is 2.3%.
When does demand for meme peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the meme niche?: Listings span $9.81–$23.88; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 2,183 reviews — the moat a new listing must climb.