Melissa and Doug Vet Set
FailThe top 5 brands take 93% of clicks, so Melissa and Doug Vet Set is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $144K/yr51K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 88 sellers
Flapen Score
Melissa and Doug Vet Set against its category
The dotted line is the Toys & Games average. Past it, Melissa and Doug Vet Set is stronger. Inside it, weaker.
Market
The Melissa and Doug Vet Set market on Amazon at a glance
Shoppers on Amazon United States searched for Melissa and Doug Vet Set 51K times last year and spent an estimated $144K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $144Ka year
- Peak month
- November5.7× the quietest month
- Top search term
- melissa and doug vet set23K searches a year
02 · Price
A sale here is worth $32.31.
Listings sell for $32.31 on average, from $17.08 to $159.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $32.31 that is $8K to $16K a year per listing.
- Average price
- $32.31inside the $15 to $100 sweet spot
- Price range
- $17.08–$159.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #557 within Medical Kits. It carries 2,631 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #557in Medical Kits
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 2,631per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Melissa and Doug Vet Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Feeding and Grooming Pet Care Play Set Pretend Play Vet Toy Veterinarian Kit for Kids
- Price
- $30.29
- Rating
- 4.8/5
- Reviews
- 2,590
- Age
- 8y ago

Melissa & Doug Animal Care Veterinarian and Groomer Wooden Activity Center for Plush Stuffed Pets (Not Included)
- Price
- $159.01
- Rating
- 4.6/5
- Reviews
- 1,476
- Age
- 7y ago

Melissa & Doug Vet Costume Pretend Play Dress Up (9-Pc) Jacket Stethoscope Mask & Accessories Role Play Toys for Kids 3+
- Price
- $22.45
- Rating
- 4.8/5
- Reviews
- 423
- Age
- 6y ago

Melissa & Doug Get Well Doctor Kit 25-Piece Toddler Doctor Play Set Realistic Pretend Play Toys & Accessories Preschool Toys for Girls & Boys Ages 3+
- Price
- $20.27
- Rating
- 4.8/5
- Reviews
- 8,756
- Age
- 7y ago

Doctor Kit for Toddlers 3-5 - Pretend Play Vet Set Toys for Boys Girls
- Price
- $19.41
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 9mo ago
Trending
estimated 90-day click momentum
B. Toys Critter Clinic Vet Set Portable Lock and Key Pet Care Toy
- Price
- $29.65
- Rating
- 4.7/5
- Reviews
- 1,169
- Age
- 16y ago

Melissa & Doug Love Your Look Pretend Makeup Kit Play Set 16 Pieces for Mess-Free Pretend Play (Does NOT Contain Real Cosmetics)
- Price
- $26.52
- Rating
- 4.8/5
- Reviews
- 2,939
- Age
- 5y ago

Melissa & Doug Lets Explore Campfire Smores Set with Toy food & Kids Play Kitchen Accessories Preschool Learning Toys for Girls & Boys 3+
- Price
- $18.47
- Rating
- 4.8/5
- Reviews
- 1,844
- Age
- 4y ago

Melissa & Doug Tote & Tour Pet Travel Play Set with 2 Plush Stuffed Animals (15 pcs)
- Price
- $26.58
- Rating
- 4.7/5
- Reviews
- 788
- Age
- 8y ago

Odoorgames Pet Series Animal Xrays for Kids - Pet X-Rays Set Light Table Manipulatives Veterinarian Play Set & Dramatic Play Vet Clinic
- Price
- $18.85
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 1y ago
Newest
by launch date
Doctor Kit for Toddlers 3-5 - Pretend Play Vet Set Toys for Boys Girls
- Price
- $19.41
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 9mo ago

Lehoo Castle Critter Clinic with Key Pretend Play Doctor Toys for Kids 3-5
- Price
- $25.41
- Rating
- 4.4/5
- Reviews
- 401
- Age
- 1y ago

Odoorgames Pet Series Animal Xrays for Kids - Pet X-Rays Set Light Table Manipulatives Veterinarian Play Set & Dramatic Play Vet Clinic
- Price
- $18.85
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 1y ago

Sundaymot Doctor Kit for Kids 37PC Doctor Kit for Toddlers 3-5
- Price
- $26.33
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 2y ago

Lehoo Castle Wooden Doctor Kit for Toddlers 3-5 Girls Toys Vet Toys for Kids Pretend Play Doctor Set with Puppy Stethoscope & Dress Up Costume Medical Accessories
- Price
- $24.51
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
88
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
4%
- Melissa & Doug77%
- JOYSINTOY4%
- Meland4%
- Lehoo Castle4%
- Odoorgames3%
- Liberty Imports3%
- Open — no brand owns it (2 brands, 4%)
Demand
Melissa and Doug Vet Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Melissa and Doug Vet Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- melissa and doug vet set23K/yr
- melissa and doug vet15K/yr
- melissa and doug pet vet play set3K/yr
- melissa and doug pet vet4K/yr
- melissa and doug veterinarian set6K/yr
Reviews and returns
What reviews say buyers love and hate about Melissa and Doug Vet Set
We read the reviews and the return reasons for every product selling here.
“This toy was not made well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melissa and Doug Vet Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








