Skip to content

Melissa and Doug Vet Set

Fail

The top 5 brands take 93% of clicks, so Melissa and Doug Vet Set is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$144K/yr51K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
69%top-5 click share · 8 brands · 88 sellers

Flapen Score

Melissa and Doug Vet Set against its category

The dotted line is the Toys & Games average. Past it, Melissa and Doug Vet Set is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melissa and Doug Vet Set market on Amazon at a glance

Shoppers on Amazon United States searched for Melissa and Doug Vet Set 51K times last year and spent an estimated $144K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
8.7%
Market size, estimated
$144Ka year
Peak month
November5.7× the quietest month
Top search term
melissa and doug vet set23K searches a year

02 · Price

A sale here is worth $32.31.

Listings sell for $32.31 on average, from $17.08 to $159.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $32.31 that is $8K to $16K a year per listing.

Average price
$32.31inside the $15 to $100 sweet spot
Price range
$17.08–$159.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #557 within Medical Kits. It carries 2,631 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#557in Medical Kits
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,631per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Melissa and Doug Vet Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

88

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Brand 177%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Melissa and Doug Vet Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Melissa and Doug Vet Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melissa and doug vet set23K/yr
  • melissa and doug vet15K/yr
  • melissa and doug pet vet play set3K/yr
  • melissa and doug pet vet4K/yr
  • melissa and doug veterinarian set6K/yr

Reviews and returns

What reviews say buyers love and hate about Melissa and Doug Vet Set

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“This toy was not made well”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Melissa and Doug Vet Set questions

Answered from the same tracked data.