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Melissa and Doug Grocery Store Accessories

Fail

The products selling today already average 4.6★, so Melissa and Doug Grocery Store Accessories is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$207K/yr265K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
67%top-5 click share · 11 brands · 40 sellers

Flapen Score

Melissa and Doug Grocery Store Accessories against its category

The dotted line is the Toys & Games average. Past it, Melissa and Doug Grocery Store Accessories is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melissa and Doug Grocery Store Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Melissa and Doug Grocery Store Accessories 265K times last year and spent an estimated $207K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
2.3%
Market size, estimated
$207Ka year
Peak month
December4.3× the quietest month
Top search term
melissa and doug grocery store76K searches a year

02 · Price

A sale here is worth $34.78.

Listings sell for $34.78 on average, from $13.28 to $114.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $34.78 that is $9K to $17K a year per listing.

Average price
$34.78inside the $15 to $100 sweet spot
Price range
$13.28–$114.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #131 within Kitchen Toys. It carries 5,492 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
2.1%
Average rank
#131in Kitchen Toys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,492per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Melissa and Doug Grocery Store Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

40

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Brand 164%
  • Brand 216%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Melissa and Doug Grocery Store Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Melissa and Doug Grocery Store Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melissa and doug grocery store76K/yr
  • play grocery store items25K/yr
  • play groceries19K/yr
  • toy groceries13K/yr
  • grocery toys11K/yr
  • melissa and doug store14K/yr
  • melissa and doug grocery store accessories16K/yr
  • melissa and doug fresh mart10K/yr
  • melissa and doug grocery13K/yr
  • melissa and doug market9K/yr

Reviews and returns

What reviews say buyers love and hate about Melissa and Doug Grocery Store Accessories

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Size-Overall”
1.7%of orders come back
“You have some that the size doesnt make sense”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Melissa and Doug Grocery Store Accessories questions

Answered from the same tracked data.