Melissa and Doug Grocery Store Accessories
FailThe products selling today already average 4.6★, so Melissa and Doug Grocery Store Accessories is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $207K/yr265K searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 40 sellers
Flapen Score
Melissa and Doug Grocery Store Accessories against its category
The dotted line is the Toys & Games average. Past it, Melissa and Doug Grocery Store Accessories is stronger. Inside it, weaker.
Market
The Melissa and Doug Grocery Store Accessories market on Amazon at a glance
Shoppers on Amazon United States searched for Melissa and Doug Grocery Store Accessories 265K times last year and spent an estimated $207K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.
- Searches, last 12 months
- 265K
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $207Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- melissa and doug grocery store76K searches a year
02 · Price
A sale here is worth $34.78.
Listings sell for $34.78 on average, from $13.28 to $114.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $34.78 that is $9K to $17K a year per listing.
- Average price
- $34.78inside the $15 to $100 sweet spot
- Price range
- $13.28–$114.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #131 within Kitchen Toys. It carries 5,492 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 2.1%
- Average rank
- #131in Kitchen Toys
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 5,492per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Melissa and Doug Grocery Store Accessories products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Fresh Mart Companion Set Grocery Store Pretend Play Toys Toy Kitchen Accessories & Play Food Preschool Learning Toys for Girls & Boys 3+
- Price
- $21.94
- Rating
- 4.8/5
- Reviews
- 9,563
- Age
- 15y ago

JOYIN 30Pcs Play Food Grocery Cans Play Kitchen Accessories Includes Drink Juice Jar Seasoning Water Bottle Sauce Yogurt Ice Cream Snack Box Kids Gifts & Indoor Toys
- Price
- $23.14
- Rating
- 4.5/5
- Reviews
- 1,800
- Age
- 5y ago

Melissa & Doug Lets Play House 10 Grocery Cans with Removable Lids Toy Food & Play Kitchen Accessories Preschool Learning Toys for Girls & Boys 3+
- Price
- $13.70
- Rating
- 4.8/5
- Reviews
- 15,636
- Age
- 21y ago

Melissa & Doug Fridge Fillers Grocery Play Food Cartons (8 Pieces) Wooden Toy Groceries Pretend Play Food Kitchen Accessories for Kids Ages 3+ - FSC Certified
- Price
- $17.59
- Rating
- 4.6/5
- Reviews
- 5,563
- Age
- 12y ago

Melissa & Doug Wooden Pantry Products Play Food Set (9 pcs)
- Price
- $17.24
- Rating
- 4.8/5
- Reviews
- 2,733
- Age
- 19y ago
Trending
estimated 90-day click momentum
Lehoo Castle Wooden Play Food Sets for Kids Kitchen Grocery Food Toys for Toddlers 3+ Year Old Cutting Fruits Vegetables Meat Fish Shopping Bag Pretend Play Kitchen Accessories Gift for Boys Girls
- Price
- $25.66
- Rating
- 4.8/5
- Reviews
- 825
- Age
- 3y ago

Casdon Grocery Set. Family Favourites Toy Grocery Set for Children Aged 2+. Features Fruits Vegetables Cans and More
- Price
- $16.73
- Rating
- 4.3/5
- Reviews
- 310
- Age
- 14y ago

Melissa & Doug Toy Shopping Cart Grocery Store Pretend Play Toys with Sturdy Metal Frame & Working Wheels Toddler Shopping Cart Preschool Learning Toys for Girls & Boys 3+
- Price
- $44.20
- Rating
- 4.8/5
- Reviews
- 10,556
- Age
- 17y ago

JOYIN 30Pcs Play Food Grocery Cans Play Kitchen Accessories Includes Drink Juice Jar Seasoning Water Bottle Sauce Yogurt Ice Cream Snack Box Kids Gifts & Indoor Toys
- Price
- $23.14
- Rating
- 4.5/5
- Reviews
- 1,800
- Age
- 5y ago

Best Choice Products Pretend Play Grocery Store Wooden Supermarket Toy Set for Kids w/Play Food Chalkboard Cash Register Working Conveyor - Natural
- Price
- $114.30
- Rating
- 4.4/5
- Reviews
- 1,631
- Age
- 1y ago
Newest
by launch date
Wooden Grocery Store Playset for Kids Pretend Play Market with Checkout Counter Manual Conveyor Belt Pretend Scanner and Multiple Display Shelves Interactive Toy Grocery for Boys & Girls Ages 3+
- Price
- $99.14
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 9mo ago

Best Choice Products Pretend Play Grocery Store Wooden Supermarket Toy Set for Kids w/Play Food Chalkboard Cash Register Working Conveyor - Natural
- Price
- $114.30
- Rating
- 4.4/5
- Reviews
- 1,631
- Age
- 1y ago

Lonico Wooden Play Food Toys for Kids Market Grocery Store Toys with Snack & Shopping Bag & Apron for Toddlers Pretend Play Kitchen Accessories Christmas Birthday Gift for Girls Boys 3 4 5 6
- Price
- $36.26
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1y ago

JOYIN Learning Toys Play Food Set for Toddlers Cutting Food for Preschool Activities Play Kitchen Accessories Educational Toys Color Sorting Set for Boys & Girls Back to School Gifts for Toddlers
- Price
- $25.18
- Rating
- 4.8/5
- Reviews
- 2,874
- Age
- 2y ago

55 Pcs Grocery Store Pretend Play Food Set with Shopping Basket for Kids Toddlers 1-3 4-8 Kids Play Kitchen Accessories Plastic Fake Food Fruits and Vegetables Can Toy Gifts for Boys Girls
- Price
- $19.61
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
40
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
8%
- Melissa & Doug64%
- JOYIN16%
- Casdon4%
- Best Choice Products2%
- Amazon Basics2%
- TikOnsYol2%
- Open — no brand owns it (5 brands, 8%)
Demand
Melissa and Doug Grocery Store Accessories search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Melissa and Doug Grocery Store Accessories search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- melissa and doug grocery store76K/yr
- play grocery store items25K/yr
- play groceries19K/yr
- toy groceries13K/yr
- grocery toys11K/yr
- melissa and doug store14K/yr
- melissa and doug grocery store accessories16K/yr
- melissa and doug fresh mart10K/yr
- melissa and doug grocery13K/yr
- melissa and doug market9K/yr
Reviews and returns
What reviews say buyers love and hate about Melissa and Doug Grocery Store Accessories
We read the reviews and the return reasons for every product selling here.
“You have some that the size doesnt make sense”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melissa and Doug Grocery Store Accessories questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








