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Melissa and Doug Grill

Fail

The top 5 products take 100% of clicks, so Melissa and Doug Grill is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$76K/yr37K searches / yr
90-day growth
+34.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 19 sellers

Flapen Score

Melissa and Doug Grill against its category

The dotted line is the Toys & Games average. Past it, Melissa and Doug Grill is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melissa and Doug Grill market on Amazon at a glance

Shoppers on Amazon United States searched for Melissa and Doug Grill 37K times last year and spent an estimated $76K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+34.0%
Conversion, latest week
4.5%
Market size, estimated
$76Ka year
Peak month
December4.8× the quietest month
Top search term
melissa and doug grill18K searches a year

02 · Price

A sale here is worth $46.23.

Listings sell for $46.23 on average, from $15.54 to $106.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $46.23 that is $12K to $23K a year per listing.

Average price
$46.23inside the $15 to $100 sweet spot
Price range
$15.54–$106.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$12K–$23K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Kitchen Toys. It carries 1,139 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#114in Kitchen Toys
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,139per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Melissa and Doug Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Melissa and Doug Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Melissa and Doug Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melissa and doug grill18K/yr
  • melissa and doug grill set10K/yr
  • melissa and doug bbq4K/yr
  • melissa and doug bbq grill set4K/yr
  • melissa and doug grill and pizza oven506/yr
  • melissa and doug deluxe grill and pizza oven362/yr

Reviews and returns

What reviews say buyers love and hate about Melissa and Doug Grill

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Durability”
2.5%of orders come back
“it split within an hour of play”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Melissa and Doug Grill questions

Answered from the same tracked data.