Melissa and Doug Dollhouse Accessories
FailThe top 5 brands take 93% of clicks, so Melissa and Doug Dollhouse Accessories is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $90K/yr121K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 23 sellers
Flapen Score
Melissa and Doug Dollhouse Accessories against its category
The dotted line is the Toys & Games average. Past it, Melissa and Doug Dollhouse Accessories is stronger. Inside it, weaker.
Market
The Melissa and Doug Dollhouse Accessories market on Amazon at a glance
Shoppers on Amazon United States searched for Melissa and Doug Dollhouse Accessories 121K times last year and spent an estimated $90K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $90Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- hape dollhouse40K searches a year
02 · Price
A sale here is worth $44.43.
Listings sell for $44.43 on average, from $9.37 to $137.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $44.43 that is $4K to $11K a year per listing.
- Average price
- $44.43inside the $15 to $100 sweet spot
- Price range
- $9.37–$137.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #571 within Dollhouse Accessories. It carries 1,850 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 9.8%
- Average rank
- #571in Dollhouse Accessories
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,850per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Melissa and Doug Dollhouse Accessories products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
23
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
5%
- Brand 183%
- Brand 23%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Melissa and Doug Dollhouse Accessories search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Melissa and Doug Dollhouse Accessories search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hape dollhouse40K/yr
- wooden people19K/yr
- hape dollhouse accessories27K/yr
- wooden doll12K/yr
- hape dollhouse furniture12K/yr
- hape doll house4K/yr
- hape dolls4K/yr
- hape wooden dollhouse3K/yr
Reviews and returns
What reviews say buyers love and hate about Melissa and Doug Dollhouse Accessories
We read the reviews and the return reasons for every product selling here.
“They are tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melissa and Doug Dollhouse Accessories questions
Answered from the same tracked data.








