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Melissa and Doug Cash Register

Fail

The top 5 products take 100% of clicks, so Melissa and Doug Cash Register is a Fail.

Flapen Score
30
30 / 100
Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 46
Market size
$19K/yr25K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 16 sellers

Flapen Score

Melissa and Doug Cash Register against its category

The dotted line is the Toys & Games average. Past it, Melissa and Doug Cash Register is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melissa and Doug Cash Register market on Amazon at a glance

Shoppers on Amazon United States searched for Melissa and Doug Cash Register 25K times last year and spent an estimated $19K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
2.8%
Market size, estimated
$19Ka year
Peak month
November8.0× the quietest month
Top search term
fisher price cash register21K searches a year

02 · Price

A sale here is worth $26.90.

Listings sell for $26.90 on average, from $15.00 to $35.29. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $26.90 that is $3K to $7K a year per listing.

Average price
$26.90inside the $15 to $100 sweet spot
Price range
$15.00–$35.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #711 within Money & Banking. It carries 1,059 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#711in Money & Banking
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,059per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Melissa and Doug Cash Register products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 221%
  • Brand 35%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Melissa and Doug Cash Register search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Reviews and returns

What reviews say buyers love and hate about Melissa and Doug Cash Register

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Rusts/Corrodes”
3.1%of orders come back
“They were corroded”
A buyer, on “Rusts/Corrodes”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Melissa and Doug Cash Register questions

Answered from the same tracked data.