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Mega Charizard X

Mega Charizard X shows low returns (0.4%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46

Market size 84Growth 24Conversion 17Competition 82Returns 98Price range 15Avg price 90Brand share 6Review moat 57Quality gap 55
This niche Category average · 3,143 niches

Is Mega Charizard X profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mega Charizard X is a $1.4M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 54/100.

Mega Charizard X: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.9% over the last 90 days and 1.3% of searches end in a purchase.

$1.4M

revenue / yr

Units sold / yr30K
Search volume / yr-2.9%1.7M
Conversion rate1.3%
Avg price$58.88

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 475
Top-5 product click share33%
Open market2%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement57%
New entrants (1y)9· 9 succeeded
Avg rating4.4★
Avg reviews1,228

Top Mega Charizard X products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

$0$41K$83K$124K$165K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

475

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

33%

Top 20: 68%

Open market

1%

  • Pokémon83%
  • Jazwares6%
  • タカラトミー(TAKARA TOMY)4%
  • ポケモンカードゲーム2%
  • Leadiy2%
  • Funko1%
  • Open — no brand owns it (2 brands, 1%)

Mega Charizard X demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR1.3%Products54Brands8Top 5 Brands98%OOS Rate1.3%Rating4.4★Reviews1,228Avg BSR#996
50K30KBlack Friday '25Holiday '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Mega Charizard X search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • charizard463K/yr
  • charizard pokemon card326K/yr
  • pokemon charizard120K/yr
  • charizard pokemon cards98K/yr
  • pokemon cards charizard77K/yr
  • charizard card73K/yr
  • mega charizard60K/yr
  • charizard toy58K/yr
  • charizard ex77K/yr
  • first edition charizard46K/yr

What reviews say buyers love and hate about Mega Charizard X

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Collectibles35%

Great collection

Value For Money19%

Great Value

Quality-Overall15%

Good quality cards

Advertised Vs Actual Product9%

As pictured

Gifting Purpose6%

It was a gift

What buyers complain about

89% of reviews
Value For Money40%

a bit over priced

Advertised Vs Actual Product23%

False Advertisement

Quality-Overall13%

Trash product

Ethical Trade/Fair Trade3%

This was a scam dont buy this stupid thing

Size-Overall3%

was short 2 cards

Mega Charizard X return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
31%
2Size-Overall
24%
3Value For Money
11%
4Defective Material/Parts
11%
5Functionality-Overall
6%

Common Mega Charizard X questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mega Charizard X 54/100 on Amazon United States — Worth a look. The niche generates $1.4M/yr across 54 tracked products. 9 of 9 products launched in the last 360 days are still selling. Search demand moved -2.9% over the last 90 days.
Mega Charizard X buyers on Amazon United States complain most about Value For Money, Advertised Vs Actual Product, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.