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Mega Charizard X

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 98% of clicks, so Mega Charizard X is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$1.4M/yr1.7M searches / yr
90-day growth
-2.9%search demand this quarter
Competition
33%top-5 click share · 8 brands · 475 sellers

Flapen Score

Mega Charizard X against its category

The dotted line is the Toys & Games average. Past it, Mega Charizard X is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mega Charizard X market on Amazon at a glance

Shoppers on Amazon United States searched for Mega Charizard X 1.7M times last year and spent an estimated $1.4M. The top 5 brands take 98% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
1.3%
Market size, estimated
$1.4Ma year
Top search term
charizard463K searches a year

02 · Price

A sale here is worth $58.88.

Listings sell for $58.88 on average, from $8.63 to $577.14. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $58.88 that is $15K to $29K a year per listing.

Average price
$58.88inside the $15 to $100 sweet spot
Price range
$8.63–$577.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$15K–$29K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #996 within Collectible Card Games. It carries 1,228 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
69%
Out of stock, average day
1.3%
Average rank
#996in Collectible Card Games
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,228per listing
Listings tracked
54

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mega Charizard X products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

475

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

33%

Top 20: 68%

Open market

1%

  • Brand 183%
  • Brand 26%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Mega Charizard X search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 10.5× · 10 of 12 months tracked

Search terms

Top Mega Charizard X search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charizard463K/yr
  • charizard pokemon card326K/yr
  • pokemon charizard120K/yr
  • charizard pokemon cards98K/yr
  • pokemon cards charizard77K/yr
  • charizard card73K/yr
  • mega charizard60K/yr
  • charizard toy58K/yr
  • charizard ex77K/yr
  • first edition charizard46K/yr

Reviews and returns

What reviews say buyers love and hate about Mega Charizard X

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Collectibles”
40%of negative reviews mention “Value For Money”
0.4%of orders come back
“a bit over priced”
A buyer, on “Value For Money”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mega Charizard X questions

Answered from the same tracked data.