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Medieval

weak search conversion (0.5%) — Medieval doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46

Market size 12Growth 21Conversion 6Competition 76Returns 18Price range 85Avg price 95Brand share 51Review moat 74Quality gap 45
This niche Category average · 3,143 niches

Is Medieval profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Medieval is a $47K/yr Amazon United States market (376K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Medieval: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.1% over the last 90 days and 0.5% of searches end in a purchase.

$47K

revenue / yr

Units sold / yr2K
Search volume / yr-8.1%376K
Conversion rate0.5%
Avg price$24.99

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers23 · 36
Top-5 product click share39%
Open market26%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement80%
New entrants (1y)13· 2 succeeded
Avg rating4.5★
Avg reviews526

Top Medieval products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

36

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

39%

Top 20: 73%

Open market

22%

  • JEMITOP19%
  • Scarlet Darkness18%
  • Asmodee13%
  • Runcati13%
  • bcehyaa11%
  • Eohak3%

Medieval demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume376KCVR0.5%Products46Brands23Top 5 Brands74%OOS Rate0.0%Rating4.5★Reviews526Avg BSR#10,178
10K6KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Medieval search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • medieval306K/yr
  • midevil30K/yr
  • medival14K/yr
  • citadels board game13K/yr
  • citadels5K/yr
  • midieval4K/yr
  • mideval3K/yr

What reviews say buyers love and hate about Medieval

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Quality-Overall22%

Beautifully made

Size-Overall14%

Fits well

Value For Money10%

it is worth it

Comfort-Overall6%

Comfortable and easy to use

Advertised Vs Actual Product5%

Exactly what I wanted

What buyers complain about

46% of reviews
Size-Overall18%

Way too big

Quality-Overall8%

Looks a little cheap

Strap/String Quality3%

as a person who wears an XL pant the belt doesnt have any length to be able to tie over the buckle like in the picture

Color3%

The color looked much darker than the picture

Sharpness3%

Not fully sharp

Medieval return rate & reasons

Why buyers send it back, as a share of all return requests.

6.9%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Length
6%
3Waist Fit
5%
4Chest Fit
5%
5Material Quality
4%

Common Medieval questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Medieval 41/100 on Amazon United States — Skip it. The niche generates $47K/yr across 46 tracked products. 2 of 13 products launched in the last 360 days are still selling. Search demand moved -8.1% over the last 90 days.
Search demand for Medieval on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.