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41

medieval

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 12Growth 21Conversion 6Competition 76Returns 18Price range 85Avg price 95Brand share 51Review moat 74Quality gap 45

Avg price

Incredible$24.99

avg listing price — sweet spot $15–$100

Price range

Great$6.06–$77.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good526.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Market size

Bad$47K

$47K/yr · 376K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, medieval is a $47K/yr Amazon United States market (376K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

medieval market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$37K–$50K
units × avg price
Conversion rate
0.5%
Avg BSR
#10,178
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
0.0%
Avg brand age
36 months
Avg seller age
161 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

36

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

39%

Top 20: 73%

Open market

22%

  • JEMITOP19%
  • Scarlet Darkness18%
  • Asmodee13%
  • Runcati13%
  • bcehyaa11%
  • Eohak3%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -8.1% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top medieval search terms

  • medieval306K/yr
  • midevil30K/yr
  • medival14K/yr
  • citadels board game13K/yr
  • citadels5K/yr
  • midieval4K/yr
  • mideval3K/yr
All search terms

Top medieval products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about medieval

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Beautifully made”

Size-Overall14%

“Fits well”

Value For Money10%

“it is worth it”

Comfort-Overall6%

“Comfortable and easy to use”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Fun/Entertainment Experience3%

“Fun for the whole family”

Leather Quality3%

“These are great quality inexpensive leather products”

Design-Overall2%

“well constructed and lovely look”

Shape/Style2%

“Stylish”

Material Quality2%

“They truly made a fantastic choice with this material because it feels unique, elevated, and breathable all at once”

What buyers complain about

Size-Overall18%

“Way too big”

Quality-Overall8%

“Looks a little cheap”

Strap/String Quality3%

“as a person who wears an XL pant the belt doesnt have any length to be able to tie over the buckle like in the picture”

Color3%

“The color looked much darker than the picture”

Sharpness3%

“Not fully sharp”

Material Quality3%

“Feels like plastic”

Wrinkles2%

“The wrinkles are hard to get out”

Leather Quality2%

“is is faux leather which was hidden in the full product description”

Advertised Vs Actual Product2%

“No Character Descriptions”

Durability2%

“Brace immidiately fell apart”

Top return reasons

Size-Overall46%
Length6%
Waist Fit5%
Chest Fit5%
Material Quality4%
Color4%
Advertised Vs Actual Product3%
Sleeve Fit3%
Quality-Overall2%
Shape/Style2%

Common questions

Is medieval profitable to sell on Amazon United States?
The niche generates $47K/yr across 46 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (41/100).
How competitive is the medieval niche?
23 brands and 36 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in medieval?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 6.9% — above our launch gate.
When does demand for medieval peak?
Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the medieval niche?
Listings span $6.06–$77.33; the average listing price is $24.99 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.