Mattel Disney Princess Dolls

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

262K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

1.3%

Market size, estimated

$101Ka year

Peak month

December7.5× the quietest month

Top search term

princess barbies49K searches a year

Listings sell for $30.54 on average, from $8.88 to $130.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $30.54 that is $3K to $8K a year per listing.

Average price

$30.54inside the $15 to $100 sweet spot

Price range

$8.88–$130.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

1.7%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #182 within Dolls. It carries 10,094 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

78%

Out of stock, average day

2.1%

Average rank

#182in Dolls

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

10,094per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months