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Math Toys

Fail

Shoppers spend an estimated $29K a year here, so Math Toys is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$29K/yr80K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
31%top-5 click share · 39 brands · 95 sellers

Flapen Score

Math Toys against its category

The dotted line is the Toys & Games average. Past it, Math Toys is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Math Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Math Toys 80K times last year and spent an estimated $29K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
2.0%
Market size, estimated
$29Ka year
Peak month
December2.7× the quietest month
Top search term
counting games for kids ages 3-512K searches a year

02 · Price

A sale here is worth $18.13.

Listings sell for $18.13 on average, from $7.50 to $37.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.13 that is $0 to $2K a year per listing.

Average price
$18.13inside the $15 to $100 sweet spot
Price range
$7.50–$37.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #239 within Early Development & Activity Toys. It carries 2,669 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#239in Early Development & Activity Toys
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,669per listing
Listings tracked
53

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Math Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

95

Top-5 brand share

39%

Top 20: 84%

Top-5 click share

31%

Top 20: 69%

Open market

56%

  • Brand 113%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Math Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Math Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • counting games for kids ages 3-512K/yr
  • number games for kids ages 3-513K/yr
  • toddler math toys9K/yr
  • preschool math toys8K/yr
  • toddler math8K/yr
  • speak and math8K/yr
  • counting game5K/yr
  • math for toddlers5K/yr
  • electronic math game6K/yr
  • electronic math games for kids 8-124K/yr

Reviews and returns

What reviews say buyers love and hate about Math Toys

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Bigger than I expected”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Math Toys questions

Answered from the same tracked data.