Math Toys
FailShoppers spend an estimated $29K a year here, so Math Toys is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $29K/yr80K searches / yr
- 90-day growth
- -22.6%search demand this quarter
- Competition
- 31%top-5 click share · 39 brands · 95 sellers
Flapen Score
Math Toys against its category
The dotted line is the Toys & Games average. Past it, Math Toys is stronger. Inside it, weaker.
Market
The Math Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Math Toys 80K times last year and spent an estimated $29K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -22.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $29Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- counting games for kids ages 3-512K searches a year
02 · Price
A sale here is worth $18.13.
Listings sell for $18.13 on average, from $7.50 to $37.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.13 that is $0 to $2K a year per listing.
- Average price
- $18.13inside the $15 to $100 sweet spot
- Price range
- $7.50–$37.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #239 within Early Development & Activity Toys. It carries 2,669 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #239in Early Development & Activity Toys
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,669per listing
- Listings tracked
- 53
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Math Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Self-Correcting Wooden Number Puzzles with Storage Box (40 pcs)
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 4,998
- Age
- 15y ago

Peaceable Kingdom Count Your Chickens Award Winning Cooperative Counting Game for Kids
- Price
- $16.11
- Rating
- 4.7/5
- Reviews
- 2,167
- Age
- 15y ago

MOTREE Preschool Learning Toys for Toddlers 2-4 Educational Math Manipulatives Number Counting Blocks for Kids Montessori Toys for 3-5 Year Old Boys Girls Birthday Gifts
- Price
- $15.51
- Rating
- 4.7/5
- Reviews
- 1,111
- Age
- 2y ago

Kaodezhu Dinosaur Math Balance Toys - Montessori Toys for 3 Years Old Kids Learning and Educational Toys for Boys and Girls - Birthday Gifts for 4 5 6 7 Year Old Boys
- Price
- $24.54
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 4y ago

Speak & Spell Educational Learning Toy Spelling Games 80s Retro Handheld
- Price
- $19.04
- Rating
- 4.4/5
- Reviews
- 4,752
- Age
- 1y ago
Trending
estimated 90-day click momentum
WECHARM KIDS Fine Motor ToysWooden Peg Board Bead Game for Toddlers - Rainbow Stacking Color Sorting & Counting Toys | Fine Motor Skills Development | Math Learning Games for 3 4 5 Years Old
- Price
- $10.03
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 1y ago

Quliwise 2-in-1 Math Manipulatives Number Counting Blocks Toys & Teaching Clock Preschool Learning Activities for Toddlers 2-4 Educational Montessori Toys for 3 4 5 Year Old Boys Girls Birthday Gift
- Price
- $13.04
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 10mo ago

Montessori Educational Learning Toys for 3 4 5 Year Old Boys Girls Birthday Gifts Toddler Preschool Learning Activities Number Counting Blocks Toys for Kids Math Manipulatives Counting Toy for 3-5
- Price
- $14.27
- Rating
- 4.7/5
- Reviews
- 394
- Age
- 1y ago

Number Hunter Math Board Game for Kids 5-7 1st Grade & Kindergarten
- Price
- $21.49
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 1y ago

MOTREE Preschool Learning Toys for Toddlers 2-4 Educational Math Manipulatives Number Counting Blocks for Kids Montessori Toys for 3-5 Year Old Boys Girls Birthday Gifts
- Price
- $15.51
- Rating
- 4.7/5
- Reviews
- 1,111
- Age
- 2y ago
Newest
by launch date
Quliwise 2-in-1 Math Manipulatives Number Counting Blocks Toys & Teaching Clock Preschool Learning Activities for Toddlers 2-4 Educational Montessori Toys for 3 4 5 Year Old Boys Girls Birthday Gift
- Price
- $13.04
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 10mo ago

Montessori Educational Learning Toys for 3 4 5 Year Old Boys Girls Birthday Gifts Toddler Preschool Learning Activities Number Counting Blocks Toys for Kids Math Manipulatives Counting Toy for 3-5
- Price
- $14.27
- Rating
- 4.7/5
- Reviews
- 394
- Age
- 1y ago

WECHARM KIDS Fine Motor ToysWooden Peg Board Bead Game for Toddlers - Rainbow Stacking Color Sorting & Counting Toys | Fine Motor Skills Development | Math Learning Games for 3 4 5 Years Old
- Price
- $10.03
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 1y ago

Odoorgames Mini Number Pops 1-10 Fun Number Matching Toys for Kindergarten & Preschool Ice Cream Counting & Recognition Math Games
- Price
- $9.50
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 1y ago

alilo Math Games for Kids Ages 5-12 Portable Math Toys for Practicing Addition Subtraction Multiplication and Division Fun Educational Toy with 5 Modes 19 Math Games and 50K Math Questions
- Price
- $23.11
- Rating
- 4.5/5
- Reviews
- 608
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
39 falling
Sellers
95
Est. top-5 brand share
39%
Top 20: 84%
Est. top-5 click share
31%
Top 20: 69%
Open market
56%
- Melissa & Doug13%
- Peaceable Kingdom7%
- Learning Resources7%
- Educational Insights6%
- MOTREE6%
- Kaodezhu5%
Demand
Math Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Math Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- counting games for kids ages 3-512K/yr
- number games for kids ages 3-513K/yr
- toddler math toys9K/yr
- preschool math toys8K/yr
- toddler math8K/yr
- speak and math8K/yr
- counting game5K/yr
- math for toddlers5K/yr
- electronic math game6K/yr
- electronic math games for kids 8-124K/yr
Reviews and returns
What reviews say buyers love and hate about Math Toys
We read the reviews and the return reasons for every product selling here.
“Bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Math Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








