Matching Keychains
FailThe top 5 products take 92% of clicks, so Matching Keychains is a Fail.
- Flapen Score
- 30 / 100Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 4630
- Market size
- $88K/yr797K searches / yr
- 90-day growth
- -20.2%search demand this quarter
- Competition
- 92%top-5 click share · 7 brands · 28 sellers
Flapen Score
Matching Keychains against its category
The dotted line is the Toys & Games average. Past it, Matching Keychains is stronger. Inside it, weaker.
Market
The Matching Keychains market on Amazon at a glance
Shoppers on Amazon United States searched for Matching Keychains 797K times last year and spent an estimated $88K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 797K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 797K
- Growth, 90 days vs prior 90
- -20.2%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $88Ka year
- Peak month
- February2.5× the quietest month
- Top search term
- matching keychains235K searches a year
02 · Price
A sale here is worth $10.57.
Listings sell for $10.57 on average, from $8.65 to $16.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.57 that is $5K to $8K a year per listing.
- Average price
- $10.57under the $15 to $100 sweet spot
- Price range
- $8.65–$16.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26,643 within Statues, Bobbleheads & Busts. It carries 492 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26,643in Statues, Bobbleheads & Busts
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 492per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Matching Keychains products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FUNKO POP! KEYCHAIN: Lilo & Stitch - Stitch & Angel 2PK
- Price
- $16.95
- Rating
- 4.7/5
- Reviews
- 2,245
- Age
- 7y ago

YOKUSHI 2 Pcs Bubu and Dudu Cute Keychains Magnetic Matching Couples Stuff Key Chains for Women Backpacks Boyfriend Girlfriend Valentines Day Gifts
- Price
- $9.83
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 10mo ago

VULETO Drive Safe Heart Matching Couples Keychain I Need You Here With Me Bracelet Set Valentines Christmas Anniversary Jewelry Gifts for Him Boyfriend Husband
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 2y ago

Nalefow Cute Pink Keychain Fuzzy Cat Keychain Aesthetic Y2K Charms Stylish Keychains Accessories for Bag Charms Purse Gifts (2PCS Grey Pink Cat Sets)
- Price
- $8.70
- Rating
- 4.4/5
- Reviews
- 609
- Age
- 2y ago

Drogomen Heart Keychain Set for Couples Women Men Best Friend Keychains for Friendship Matching Brick Heart Keychains for Girlfriend Boyfriend Sweet Valentines Day Couples Gift Ideas (SK)
- Price
- $10.42
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 2y ago
Trending
estimated 90-day click momentum
QqzsJewls Cute Cat Halloween Keychains Gifts for Women Men Matching Heart Keychain for Couples Best Friends Sisters Bag Keychain Birthday Valentines Day Christmas Gifts for Her Him
- Price
- $9.24
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 9mo ago

VULETO Drive Safe Heart Matching Couples Keychain I Need You Here With Me Bracelet Set Valentines Christmas Anniversary Jewelry Gifts for Him Boyfriend Husband
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 2y ago

YOKUSHI 2 Pcs Bubu and Dudu Cute Keychains Magnetic Matching Couples Stuff Key Chains for Women Backpacks Boyfriend Girlfriend Valentines Day Gifts
- Price
- $9.83
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 10mo ago

FUNKO POP! KEYCHAIN: Lilo & Stitch - Stitch & Angel 2PK
- Price
- $16.95
- Rating
- 4.7/5
- Reviews
- 2,245
- Age
- 7y ago

Drogomen Heart Keychain Set for Couples Women Men Best Friend Keychains for Friendship Matching Brick Heart Keychains for Girlfriend Boyfriend Sweet Valentines Day Couples Gift Ideas (SK)
- Price
- $10.42
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 2y ago
Newest
by launch date
QqzsJewls Cute Cat Halloween Keychains Gifts for Women Men Matching Heart Keychain for Couples Best Friends Sisters Bag Keychain Birthday Valentines Day Christmas Gifts for Her Him
- Price
- $9.24
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 9mo ago

YOKUSHI 2 Pcs Bubu and Dudu Cute Keychains Magnetic Matching Couples Stuff Key Chains for Women Backpacks Boyfriend Girlfriend Valentines Day Gifts
- Price
- $9.83
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 10mo ago

donciety Valentines Day Gifts Bear Couple Keychain Matching Keychains Cute Couple Gifts for Girlfriend Boyfriend Couples Matching Best Friend Keychain Birthday Valentines Wife Husband Wedding
- Price
- $8.65
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago

Drogomen Heart Keychain Set for Couples Women Men Best Friend Keychains for Friendship Matching Brick Heart Keychains for Girlfriend Boyfriend Sweet Valentines Day Couples Gift Ideas (SK)
- Price
- $10.42
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 2y ago

Nalefow Cute Pink Keychain Fuzzy Cat Keychain Aesthetic Y2K Charms Stylish Keychains Accessories for Bag Charms Purse Gifts (2PCS Grey Pink Cat Sets)
- Price
- $8.70
- Rating
- 4.4/5
- Reviews
- 609
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
28
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
4%
- Funko71%
- YOKUSHI7%
- VULETO6%
- Nalefow5%
- Drogomen4%
- donciety4%
- Open — no brand owns it (1 brand, 4%)
Demand
Matching Keychains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Matching Keychains search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matching keychains235K/yr
- couple keychain92K/yr
- matching keychains for couples86K/yr
- couples keychain75K/yr
- matching keychain40K/yr
- couple matching37K/yr
- llaveros para parejas31K/yr
- long distance relationships gifts25K/yr
- matching stuff for couples24K/yr
- couples keychains for him and her24K/yr
Reviews and returns
What reviews say buyers love and hate about Matching Keychains
We read the reviews and the return reasons for every product selling here.
“Have to reglue one of the magnets”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matching Keychains questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








