Matching Games for Toddlers 3-5
FailDemand is soft, at -13.2% this quarter, so Matching Games for Toddlers 3-5 is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $103K/yr110K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 43 sellers
Flapen Score
Matching Games for Toddlers 3-5 against its category
The dotted line is the Toys & Games average. Past it, Matching Games for Toddlers 3-5 is stronger. Inside it, weaker.
Market
The Matching Games for Toddlers 3-5 market on Amazon at a glance
Shoppers on Amazon United States searched for Matching Games for Toddlers 3-5 110K times last year and spent an estimated $103K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $103Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- matching games for toddlers 3-5105K searches a year
02 · Price
A sale here is worth $13.40.
Listings sell for $13.40 on average, from $7.95 to $34.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.40 that is $1K to $3K a year per listing.
- Average price
- $13.40under the $15 to $100 sweet spot
- Price range
- $7.95–$34.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #334 within Dedicated Deck Card Games. It carries 2,188 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #334in Dedicated Deck Card Games
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 2,188per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Matching Games for Toddlers 3-5 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chuckle & Roar Baby Animals Memory Matching Game CR Matching 3+ 52 Cards
- Price
- $9.12
- Rating
- 4.8/5
- Reviews
- 866
- Age
- 3y ago
Wonder Forge Disney Princess Matching Game - Fun Memory Game for Kids Ages 3 and Up - Toddler Learning Toy Featuring Belle Ariel and Elsa and More Disney Princesses - Packaging May Vary
- Price
- $9.72
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 1y ago
Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
- Price
- $10.12
- Rating
- 4.8/5
- Reviews
- 477
- Age
- 1y ago
Wonder Forge Disney Matching Game - Fun Memory Game for Boys & Girls Ages 3 and Older - Featuring Classic Disney Characters - Preschool Learning Toy
- Price
- $10.62
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 14y ago
Chuckle & Roar Alphabet Matching Memory Game Toddler Games Kids Ages 3+
- Price
- $9.08
- Rating
- 4.8/5
- Reviews
- 1,717
- Age
- 3y ago
Trending
estimated 90-day click momentum
Skillmatics Search and Find PAW Patrol Reusable Preschool Activity
- Price
- $34.91
- Rating
- 4.7/5
- Reviews
- 17,683
- Age
- 10mo ago
Wonder Forge Disney Matching Game - Fun Memory Game for Boys & Girls Ages 3 and Older - Featuring Classic Disney Characters - Preschool Learning Toy
- Price
- $10.62
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 14y ago
Wonder Forge Eric Carle Matching
- Price
- $10.53
- Rating
- 4.8/5
- Reviews
- 3,654
- Age
- 1y ago
72 PCS Memory Match Game Animal Matching Game for Kids 3 and up Enhanced Memory Skills Card Games for Kids Ages 4-8
- Price
- $9.38
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 11mo ago
Cottage Door Press John Deere Memory Matching Game for Kids Ages 3+ 72 Large Thick Cards Including Farm Animals and Tractors in a Sturdy Compact Box
- Price
- $9.97
- Rating
- 4.9/5
- Reviews
- 61
- Age
- 1y ago
Newest
by launch dateSkillmatics Search and Find PAW Patrol Reusable Preschool Activity
- Price
- $34.91
- Rating
- 4.7/5
- Reviews
- 17,683
- Age
- 10mo ago
72 PCS Memory Match Game Animal Matching Game for Kids 3 and up Enhanced Memory Skills Card Games for Kids Ages 4-8
- Price
- $9.38
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 11mo ago
MUONE Montessori Busy Book Color Sorting Toys for Toddlers 2-4 Educational Preschool Learning Activities for Kids Sensory Fine Motor Matching Games for 3 Year Old Boys Girls Gifts
- Price
- $9.42
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Wonder Forge Disney Princess Matching Game - Fun Memory Game for Kids Ages 3 and Up - Toddler Learning Toy Featuring Belle Ariel and Elsa and More Disney Princesses - Packaging May Vary
- Price
- $9.72
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 1y ago
Wonder Forge Marvel Spidey and His Amazing Friends Matching Game - Educational Memory Game for Kids Ages 3+ - Fun for Toddler Boys and Girls Featuring Spiderman and Friends
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 11,163
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
43
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 91%
Open market
17%
- Wonder Forge47%
- Chuckle & Roar19%
- Cottify7%
- Cottage Door Press4%
- ABERLLS4%
- Skillmatics3%
- Open — no brand owns it (13 brands, 17%)
Demand
Matching Games for Toddlers 3-5 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Reviews and returns
What reviews say buyers love and hate about Matching Games for Toddlers 3-5
We read the reviews and the return reasons for every product selling here.
“This price is ridiculous”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matching Games for Toddlers 3-5 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data