Mary Engelbreit Products
FailShoppers spend an estimated $58K a year here, so Mary Engelbreit Products is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $58K/yr117K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 49%top-5 click share · 9 brands · 17 sellers
Flapen Score
Mary Engelbreit Products against its category
The dotted line is the Toys & Games average. Past it, Mary Engelbreit Products is stronger. Inside it, weaker.
Market
The Mary Engelbreit Products market on Amazon at a glance
Shoppers on Amazon United States searched for Mary Engelbreit Products 117K times last year and spent an estimated $58K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $58Ka year
- Top search term
- mary engelbreit products61K searches a year
02 · Price
A sale here is worth $13.71.
Listings sell for $13.71 on average, from $5.48 to $39.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.71 that is $0 to $1K a year per listing.
- Average price
- $13.71under the $15 to $100 sweet spot
- Price range
- $5.48–$39.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #58,648 within Stickers. It carries 770 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 65%
- Out of stock, average day
- 7.6%
- Average rank
- #58,648in Stickers
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 770per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mary Engelbreit Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
17
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
4%
- Brand 139%
- Brand 230%
- Brand 314%
- Brand 47%
- Brand 53%
- Brand 63%
- Open — no brand owns it (3 brands, 4%)
Demand
Mary Engelbreit Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked
Search terms
Top Mary Engelbreit Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mary engelbreit products61K/yr
- mary engelbreit stickers24K/yr
- mary engelbreit store22K/yr
- mary engelbreit cards5K/yr
- mary engelbreit fabric5K/yr
Reviews and returns
What reviews say buyers love and hate about Mary Engelbreit Products
We read the reviews and the return reasons for every product selling here.
“It's too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mary Engelbreit Products questions
Answered from the same tracked data.








