Skip to content

Mary Engelbreit Products

a small market ($58K/yr) — Mary Engelbreit Products doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46

Market size 15Growth 17Conversion 45Competition 60Returns 89Price range 72Avg price 64Brand share 16Review moat 68Quality gap 24
This niche Category average · 3,143 niches

Is Mary Engelbreit Products profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mary Engelbreit Products is a $58K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.

Mary Engelbreit Products: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.0% over the last 90 days and 3.6% of searches end in a purchase.

$58K

revenue / yr

Units sold / yr5K
Search volume / yr-16.0%117K
Conversion rate3.6%
Avg price$13.71

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 17
Top-5 product click share49%
Open market7%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement81%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews770

Top Mary Engelbreit Products products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

4%

  • Current39%
  • Mary Engelbreit30%
  • Violette Stickers14%
  • CATHY7%
  • Looney Labs3%
  • LEVLO3%
  • Open — no brand owns it (3 brands, 4%)

Mary Engelbreit Products demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR3.6%Products26Brands9Top 5 Brands93%OOS Rate7.6%Rating4.6★Reviews770Avg BSR#58,648
5K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Mary Engelbreit Products search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mary engelbreit products61K/yr
  • mary engelbreit stickers24K/yr
  • mary engelbreit store22K/yr
  • mary engelbreit cards5K/yr
  • mary engelbreit fabric5K/yr

What reviews say buyers love and hate about Mary Engelbreit Products

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Size-Overall14%

Fits great

Value For Money10%

Great and affordable

Comfort-Overall9%

Very comfortable

Adhesion/Stickiness8%

They stick very well in my scrapbook

Color8%

Gorgeous colors

What buyers complain about

81% of reviews
Size-Overall26%

It's too big

Material Quality21%

Cheesy material

Advertised Vs Actual Product14%

Pictures don't do it justice

Paper Quality5%

paper and printing quality poor

Value For Money5%

It was too expensive considering my purpose was supposed to be incognito

Mary Engelbreit Products return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Material Quality
8%
3Length
7%
4Chest Fit
6%
5Waist Fit
4%

Common Mary Engelbreit Products questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mary Engelbreit Products 41/100 on Amazon United States — Skip it. The niche generates $58K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -16.0% over the last 90 days.
Mary Engelbreit Products buyers on Amazon United States complain most about Size-Overall, Material Quality, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 1.3%.