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mary engelbreit products

Skip it

A small market ($58K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 17Conversion 45Competition 60Returns 89Price range 72Avg price 64Brand share 16Review moat 68Quality gap 24

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Good$5.48–$39.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good770.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.71

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$58K

$58K/yr · 117K searches

According to Flapen's Amazon United States niche tracking, mary engelbreit products is a $58K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

mary engelbreit products market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$55K–$69K
units × avg price
Conversion rate
3.6%
Avg BSR
#58,648
Page quality
0%
Prime
65%
Sponsored
81%
Out of stock
7.6%
Avg brand age
35 months
Avg seller age
196 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

4%

  • Current39%
  • Mary Engelbreit30%
  • Violette Stickers14%
  • CATHY7%
  • Looney Labs3%
  • LEVLO3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Weekly Amazon search volume, last 34 weeks — -16.0% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top mary engelbreit products search terms

  • mary engelbreit products61K/yr
  • mary engelbreit stickers24K/yr
  • mary engelbreit store22K/yr
  • mary engelbreit cards5K/yr
  • mary engelbreit fabric5K/yr
All search terms

Top mary engelbreit products products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mary engelbreit products

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Fits great”

Value For Money10%

“Great and affordable”

Comfort-Overall9%

“Very comfortable”

Adhesion/Stickiness8%

“They stick very well in my scrapbook”

Color8%

“Gorgeous colors”

Advertised Vs Actual Product6%

“As described”

Quality-Overall6%

“Good quality”

Collectibles5%

“Beautiful cards”

Fun/Entertainment Experience4%

“Simple and fun for all ages”

Ease Of Use4%

“it is easy”

What buyers complain about

Size-Overall26%

“It's too big”

Material Quality21%

“Cheesy material”

Advertised Vs Actual Product14%

“Pictures don't do it justice”

Paper Quality5%

“paper and printing quality poor”

Value For Money5%

“It was too expensive considering my purpose was supposed to be incognito”

Adhesion/Stickiness5%

“exposing the adhesive surface before application”

Quality-Overall5%

“Disappointment with quality of sticker sheets”

Assembly/Installation2%

“There is a small amount of assembly”

Top return reasons

Size-Overall45%
Material Quality8%
Length7%
Chest Fit6%
Waist Fit4%
Color3%
Advertised Vs Actual Product3%
Sleeve Fit3%
Shape/Style2%
Value For Money2%

Common questions

Is mary engelbreit products profitable to sell on Amazon United States?
The niche generates $58K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (41/100).
How competitive is the mary engelbreit products niche?
9 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in mary engelbreit products?
Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 1.3%.
What does it cost to enter the mary engelbreit products niche?
Listings span $5.48–$39.98; the average listing price is $13.71 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.