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Mary Engelbreit Products

Fail

Shoppers spend an estimated $58K a year here, so Mary Engelbreit Products is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$58K/yr117K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
49%top-5 click share · 9 brands · 17 sellers

Flapen Score

Mary Engelbreit Products against its category

The dotted line is the Toys & Games average. Past it, Mary Engelbreit Products is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mary Engelbreit Products market on Amazon at a glance

Shoppers on Amazon United States searched for Mary Engelbreit Products 117K times last year and spent an estimated $58K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
3.6%
Market size, estimated
$58Ka year
Top search term
mary engelbreit products61K searches a year

02 · Price

A sale here is worth $13.71.

Listings sell for $13.71 on average, from $5.48 to $39.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.71 that is $0 to $1K a year per listing.

Average price
$13.71under the $15 to $100 sweet spot
Price range
$5.48–$39.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #58,648 within Stickers. It carries 770 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
65%
Out of stock, average day
7.6%
Average rank
#58,648in Stickers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
770per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mary Engelbreit Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

4%

  • Brand 139%
  • Brand 230%
  • Brand 314%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Mary Engelbreit Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Mary Engelbreit Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mary engelbreit products61K/yr
  • mary engelbreit stickers24K/yr
  • mary engelbreit store22K/yr
  • mary engelbreit cards5K/yr
  • mary engelbreit fabric5K/yr

Reviews and returns

What reviews say buyers love and hate about Mary Engelbreit Products

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
1.3%of orders come back
“It's too big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mary Engelbreit Products questions

Answered from the same tracked data.