Skip to content

Marvel Games

Fail

Shoppers spend an estimated $37K a year here, so Marvel Games is a Fail.

Flapen Score
43
43 / 100
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Market size
$37K/yr132K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
51%top-5 click share · 15 brands · 127 sellers

Flapen Score

Marvel Games against its category

The dotted line is the Toys & Games average. Past it, Marvel Games is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvel Games market on Amazon at a glance

Shoppers on Amazon United States searched for Marvel Games 132K times last year and spent an estimated $37K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb–Aug–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
1.0%
Market size, estimated
$37Ka year
Peak month
December8.4× the quietest month
Top search term
superhero games22K searches a year

02 · Price

A sale here is worth $29.17.

Listings sell for $29.17 on average, from $8.79 to $97.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.17 that is $0 to $3K a year per listing.

Average price
$29.17inside the $15 to $100 sweet spot
Price range
$8.79–$97.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,795 within Dedicated Deck Card Games. It carries 2,302 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
7.1%
Average rank
#1,795in Dedicated Deck Card Games
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,302per listing
Listings tracked
29

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Marvel Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

127

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

22%

  • Brand 146%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Marvel Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Marvel Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superhero games22K/yr
  • marvel games25K/yr
  • marvel board game23K/yr
  • super hero games9K/yr
  • marvel game11K/yr
  • avengers games8K/yr
  • marvel card game6K/yr
  • marvel board games9K/yr
  • avengers game6K/yr
  • marvel splendor4K/yr

Reviews and returns

What reviews say buyers love and hate about Marvel Games

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Marvel Games questions

Answered from the same tracked data.