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Marvel Coloring Book

Fail

The top 5 brands take 100% of clicks, so Marvel Coloring Book is a Fail.

Flapen Score
29
29 / 100
Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 46
Market size
$80K/yr155K searches / yr
90-day growth
-41.0%search demand this quarter
Competition
85%top-5 click share · 4 brands · 36 sellers

Flapen Score

Marvel Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Marvel Coloring Book is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvel Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Marvel Coloring Book 155K times last year and spent an estimated $80K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
6.3%
Market size, estimated
$80Ka year
Peak month
December2.4× the quietest month
Top search term
marvel coloring book57K searches a year

02 · Price

A sale here is worth $8.15.

Listings sell for $8.15 on average, from $4.09 to $16.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $8.15 that is $8K to $10K a year per listing.

Average price
$8.15under the $15 to $100 sweet spot
Price range
$4.09–$16.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$8K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #572 within Craft Kits. It carries 756 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#572in Craft Kits
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
756per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Marvel Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 29%
  • Brand 38%
  • Brand 42%

Demand

Marvel Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Marvel Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marvel coloring book57K/yr
  • superhero coloring book19K/yr
  • avengers coloring book13K/yr
  • super hero coloring book12K/yr
  • hulk coloring book8K/yr
  • marvel coloring books6K/yr
  • coloring book marvel5K/yr
  • iron man coloring book4K/yr
  • superhero coloring books4K/yr
  • marvel coloring books for kids ages 4-84K/yr

Reviews and returns

What reviews say buyers love and hate about Marvel Coloring Book

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Advertised Vs Actual Product”
0.8%of orders come back
“Looks are deceiving”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Marvel Coloring Book questions

Answered from the same tracked data.