marvel coloring book
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good756.44avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.15avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 155K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$4.09–$16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, marvel coloring book is a $80K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Dec. Verdict: Skip it — 29/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
marvel coloring book market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $82K–$102K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #572
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 22%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Marvel81%
- Comics Marvel9%
- Bendon8%
- Marvel Comics2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.0% search growth over the last 90 days.Peak months: Mar, Apr, May, Dec · busiest ÷ quietest = 2.4×
Top marvel coloring book search terms
- marvel coloring book57K/yr
- superhero coloring book19K/yr
- avengers coloring book13K/yr
- super hero coloring book12K/yr
- hulk coloring book8K/yr
- marvel coloring books6K/yr
- coloring book marvel5K/yr
- iron man coloring book4K/yr
- superhero coloring books4K/yr
- marvel coloring books for kids ages 4-84K/yr
Top marvel coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Avengers Big Fun Book to Color - 80 Pages
Marvel$4.094.6★638 rev
Marvel Heroes Avengers Jumbo Coloring and Activity Book Set (2 Books)
Marvel$6.814.6★1,327 rev
Marvel Avengers 48-Page Color & Activity Book with Tattoos Bendon 45655
Marvel$4.864.6★116 rev
Marvel Comics Coloring Book for Adults Relaxation Set ~ Advanced Marvel Coloring Book Featuring Iron Man Thor Spider-Man Captain America and More
Comics Marvel$10.014.8★91 rev
Superheroes Giant Coloring Activity Book Bundle 6pk - Marvel DC Comics
Marvel$16.514.5★87 rev
Newest
by launch dateMarvel Avengers 48-Page Color & Activity Book with Tattoos Bendon 45655
Marvel$4.86116 rev
Marvel Advanced Color 40 Poster Thick Sheet
Marvel Comics$6.0111 rev
Marvel Comics Coloring Book for Adults Relaxation Set ~ Advanced Marvel Coloring Book Featuring Iron Man Thor Spider-Man Captain America and More
Comics Marvel$10.0191 rev
Avengers Coloring Book Featuring The Hulk Iron Man Spiderman Captain America and More Set Includes Avengers Stickers Coloring Pages Reward Sticker Set and More
Bendon$8.996 rev
Bendon Avengers Coloring Book Set with Avengers Stickers Coloring Pages Reward Sticker Set and Superhero Door Hanger (Avengers Classic)
Bendon$9.651,565 rev
Trending
90-day click momentumAvengers Coloring Book Featuring The Hulk Iron Man Spiderman Captain America and More Set Includes Avengers Stickers Coloring Pages Reward Sticker Set and More
Bendon$8.994.6★
Marvel Advanced Color 40 Poster Thick Sheet
Marvel Comics$6.014.9★
Marvel Avengers 48-Page Color & Activity Book with Tattoos Bendon 45655
Marvel$4.864.6★
Marvel Comics Coloring Book for Adults Relaxation Set ~ Advanced Marvel Coloring Book Featuring Iron Man Thor Spider-Man Captain America and More
Comics Marvel$10.014.8★
Superheroes Giant Coloring Activity Book Bundle 6pk - Marvel DC Comics
Marvel$16.514.5★
What buyers say about marvel coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps them entertained for a while”
“Amazing color picture book”
“Great product”
“It made a perfect Christmas gift he loved it”
“good value”
“very creative scenes”
“Great size”
What buyers complain about
“Looks are deceiving”
“Could be of much better quality”
“However, the description is misleading stating that the size is jumbo”
Top return reasons
Common questions
- Is marvel coloring book profitable to sell on Amazon United States?
- The niche generates $80K/yr across 9 tracked products. 90-day search growth is -41.0%. Flapen's verdict: Skip it (29/100).
- How competitive is the marvel coloring book niche?
- 4 brands and 36 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in marvel coloring book?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 0.8%.
- When does demand for marvel coloring book peak?
- Demand peaks in Mar–Apr–May–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the marvel coloring book niche?
- Listings span $4.09–$16.51; the average listing price is $8.15 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.