Is markers bulk profitable to sell on Amazon United States?

The niche generates $713K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the markers bulk niche?

6 brands and 161 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in markers bulk?

Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 0.5%.

When does demand for markers bulk peak?

Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the markers bulk niche?

Listings span $14.34–$59.28; the average listing price is $36.34 (sweet spot $15–$100). The average incumbent carries 5,389 reviews — the moat a new listing must climb.

markers bulk

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.34

avg listing price — sweet spot $15–$100

Price range

Great$14.34–$59.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$713K

$713K/yr · 387K searches

Growth

Good+43.5%

90-day search growth — must beat 0% to launch

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,388.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, markers bulk is a $713K/yr Amazon United States market (387K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

markers bulk market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 5.1%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

161

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Crayola73%
Rarlan10%
Aigybobo7%
KMUYSL6%
KIZZYEA2%
Officygnet2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.5% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Open Trend

Top markers bulk search terms

crayola markers bulk92K/yr +50.3%5.8% conv.
bulk markers88K/yr +25.8%3.9% conv.
bulk markers for classroom31K/yr +48.2%2.9% conv.
classroom markers22K/yr +47.2%2.2% conv.
markers bulk classroom19K/yr +25.2%2.1% conv.
crayola classroom pack13K/yr +102.4%1.7% conv.
bulk crayola markers12K/yr +41.0%4.0% conv.
class set markers12K/yr +44.4%2.1% conv.
markers in bulk13K/yr +19.9%3.3% conv.
crayola markers bulk classroom9K/yr +85.5%6.2% conv.

All search terms

Top markers bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Broad Line Markers Classpack (256 Ct) Bulk Markers for Kids Art Supplies for School Classroom Must Haves Preschool & Kindergarten Supplies

Crayola$59.284.9★2,121 rev

Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+

Crayola$18.674.8★5,704 rev

Rarlan Washable Markers Bulk for Kids Bulk pack 12 Colors 240 Count

Rarlan$36.664.7★1,501 rev

Crayola Broad Line Washable Markers - 200ct Teacher Appreciation Gifts Classroom School Supplies Bulk Markers for Kids 8 Assorted Colors Ages 3 4 5

Crayola$58.724.8★1,033 rev

Crayola Super Tips Marker Set (100ct) Fine Point Washable Markers Teacher Must Haves Back to School Supplies for Kids & Adults Art Supplies Ages 3+

Crayola$16.434.8★42,899 rev

Newest

by launch date

Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+

Crayola$18.675,704 rev

8mo ago

KMUYSL Washable Markers Bulk 10 Assorted Colors 160 Count

KMUYSL$29.2047 rev

1y ago

KIZZYEA Washable Markers Bulk Markers for Kids 16 Assorted Colors 256 Count Broad Line Coloring Marker for School Student Art Supplies & Back to School Craft Classroom Essentials for Teachers

KIZZYEA$38.5645 rev

1y ago

Officygnet 288 Count Washable Markers Bulk Coloring Markers for Kids Thin Marker Bulk in 12 Assorted Colors Fine Line Marker with Conical Tip Back to School Supplies Teacher Classroom Must Haves

Officygnet$36.35118 rev

2y ago

KMUYSL Washable Markers Bulk 16 Colors 256 Count

KMUYSL$37.10144 rev

2y ago

What buyers say about markers bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Great assortment of colors”

Value For Money17%

“Great Value”

Quality-Overall9%

“This would be a great maker set”

Washability6%

“Great quality and assortment of colors especially for washable markers”

Advertised Vs Actual Product5%

“EXACTLY WHAT I WANTED”

Gifting Purpose3%

“Easiest gift for a young kid”

Durability3%

“durable enough to out last her”

Fun/Entertainment Experience2%

“Bright Fun Colors”

Ease Of Cleaning2%

“Very easy to clean”

Efficiency2%

“Worked well”

What buyers complain about

Color31%

“the colors on the caps don't match the actual color as well as they could”

Moist/Dry12%

“right out of the box many of the markers were dry”

Value For Money11%

“These markers are over priced”

Size-Overall7%

“Disappointed though that after emptying each individual box of crayons they did not fit in the provided tub”

Durability6%

“Should have lasted longer”

Ease Of Cleaning4%

“Not WASHABLE”

Adhesion/Stickiness4%

“it also makes the markers sticky and weird feeling”

Functionality-Overall4%

“the marker did not come out of it”

Ease Of Use2%

“The caps are very difficult to open for my toddler and myself”

Quality-Overall2%

“Can't say the same for quality”

Top return reasons

Value For Money36%

Size-Overall14%

Color11%

Advertised Vs Actual Product9%

Product Condition7%