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Mario Pencils

Mario Pencils shows low returns (0.8%), but a small market ($20K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46

Market size 5Growth 59Conversion 36Competition 79Returns 96Price range 70Avg price 83Brand share 44Review moat 47Quality gap 30
This niche Category average · 3,143 niches

Is Mario Pencils profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mario Pencils is a $20K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.

Mario Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +35.0% over the last 90 days and 2.9% of searches end in a purchase.

$20K

revenue / yr

Units sold / yr2K
Search volume / yr+35.0%39K
Conversion rate2.9%
Avg price$18.01

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers19 · 95
Top-5 product click share36%
Open market22%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement71%
New entrants (1y)12· 4 succeeded
Avg rating4.6★
Avg reviews1,798

Top Mario Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

$0$601$1K$2K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

95

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

19%

  • Super Mario33%
  • Innovative Designs27%
  • AI ACCESSORY INNOVATIONS8%
  • Kolewo4ever6%
  • Get Trend4%
  • XSMIN3%

Mario Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR2.9%Products45Brands19Top 5 Brands78%OOS Rate0.4%Rating4.6★Reviews1,798Avg BSR#1,121
3K2KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.6×

Top Mario Pencils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mario school supplies9K/yr
  • super mario school supplies7K/yr
  • mario pencils11K/yr
  • super mario pencils7K/yr
  • mario pencil2K/yr
  • mario erasers2K/yr

What reviews say buyers love and hate about Mario Pencils

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Quality-Overall20%

Good quality

Taste-Overall10%

Yummy

Color9%

Nice colors

Value For Money7%

Great price for the amount

Size-Overall5%

A good fit

What buyers complain about

64% of reviews
Durability10%

can break easily

Size-Overall8%

The pens are rather long

Thickness8%

Not a good quality too thin

Quality-Overall6%

Cheap

Artificial Colors6%

we were very upset that the ones we received in a purple box contain dyes

Mario Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Advertised Vs Actual Product
10%
3Value For Money
6%
4Sharpness
4%
5Quality-Overall
4%

Common Mario Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mario Pencils 52/100 on Amazon United States — Worth a look. The niche generates $20K/yr across 45 tracked products. 4 of 12 products launched in the last 360 days are still selling. Search demand moved +35.0% over the last 90 days.
Search demand for Mario Pencils on Amazon United States peaks in Jul–Aug, where the busiest month runs 4.6× the quietest.