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Mario Pencils

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $20K a year here, so Mario Pencils is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$20K/yr39K searches / yr
90-day growth
+35.0%search demand this quarter
Competition
36%top-5 click share · 19 brands · 95 sellers

Flapen Score

Mario Pencils against its category

The dotted line is the Toys & Games average. Past it, Mario Pencils is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Pencils market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Pencils 39K times last year and spent an estimated $20K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+35.0%
Conversion, latest week
2.9%
Market size, estimated
$20Ka year
Peak month
August4.6× the quietest month
Top search term
mario school supplies9K searches a year

02 · Price

A sale here is worth $18.01.

Listings sell for $18.01 on average, from $2.90 to $42.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.01 that is $0 to $2K a year per listing.

Average price
$18.01inside the $15 to $100 sweet spot
Price range
$2.90–$42.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,121 within Drawing & Painting Supplies. It carries 1,798 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
0.4%
Average rank
#1,121in Drawing & Painting Supplies
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,798per listing
Listings tracked
45

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mario Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

95

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

19%

  • Brand 133%
  • Brand 227%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Mario Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.6×

Search terms

Top Mario Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario school supplies9K/yr
  • super mario school supplies7K/yr
  • mario pencils11K/yr
  • super mario pencils7K/yr
  • mario pencil2K/yr
  • mario erasers2K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Pencils

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Durability”
0.8%of orders come back
“can break easily”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mario Pencils questions

Answered from the same tracked data.