Is mario pencils profitable to sell on Amazon United States?

The niche generates $20K/yr across 45 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the mario pencils niche?

19 brands and 95 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in mario pencils?

Top complaints mined from reviews: Durability, Size-Overall, Thickness. The return rate is 0.8%.

When does demand for mario pencils peak?

Demand peaks in Jul–Aug; the busiest month runs 4.6× the quietest.

What does it cost to enter the mario pencils niche?

Listings span $2.90–$42.64; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 1,798 reviews — the moat a new listing must climb.

mario pencils

Worth a look

Shows low returns (0.8%), but a small market ($20K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.01

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$2.90–$42.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.0%

90-day search growth — must beat 0% to launch

Review moat

Okay1,798.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$20K

$20K/yr · 39K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, mario pencils is a $20K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

mario pencils market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $23K–$27K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,121
Page quality: 0%
Prime: 98%
Sponsored: 71%
Out of stock: 0.4%
Avg brand age: 42 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

19%

Super Mario33%
Innovative Designs27%
AI ACCESSORY INNOVATIONS8%
Kolewo4ever6%
Get Trend4%
XSMIN3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 4.6×

Open Trend

Top mario pencils search terms

mario school supplies9K/yr +321.6%1.2% conv.
super mario school supplies7K/yr +262.0%1.0% conv.
mario pencils11K/yr -24.4%2.8% conv.
super mario pencils7K/yr -36.5%2.8% conv.
mario pencil2K/yr -4.7%1.8% conv.
mario erasers2K/yr -42.9%1.0% conv.

All search terms

Top mario pencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Innovative Designs Super Mario Eraser Pencil Pack | 10 Pack 0.7mm Pencils + 4 Erasers | Kids School Supplies

Innovative Designs$9.054.8★10 rev

Super Mario School Supplies for Boys Bundle w Notebook Folder More

Super Mario$16.375.0★4 rev

Super Mario School Supplies for Kids Bundle w Folders Pencils More

Super Mario$14.604.2★8 rev

Innovative Designs Super Mario School Stationary Set 11pc Value Pack

Innovative Designs$11.874.6★132 rev

Super Mario School Supplies Set - Mario Stationery Bundle with Mario Pencil Case Mario Pencils Erasers Folders Stickers More | Mario School Supplies for Boys

Super Mario$22.773.7★10 rev

Newest

by launch date

Super Mario Mechanical Pencils 20 Count Party Favors Bundle

Super Mario$20.770 rev

4mo ago

AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls 16 Inch Gaming Bookbag with Molded Toad Dangle Blue Featuring Mario Luigi Yoshi & Toad

AI ACCESSORY INNOVATIONS$42.64714 rev

5mo ago

50Pcs Cartoon Mario Stickers for Kids Vinyl Waterproof Game Decal for Water Bottle Laptop Sticker for DIY Decorate Bumper Phone Hard Hat Kids Teens Gifts (MLA)

XSMIN$5.6875 rev

5mo ago

Innovative Designs Nintendo Super Mario Gel Pens Set for Kids Mario and Luigi 24 Pack with Glitter Gel Pens Cute Pens for Girls and Boys

Innovative Designs$13.8760 rev

10mo ago

Get Trend Super Mario Kids Backpack Boys Lightweight 18 in Book Bag Adjustable Padded Straps Travel School Bag Gamer Gifts (Multi Mario)

Get Trend$28.3719 rev

10mo ago

What buyers say about mario pencils

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Taste-Overall10%

“Yummy”

Color9%

“Nice colors”

Value For Money7%

“Great price for the amount”

Size-Overall5%

“A good fit”

Fun/Entertainment Experience5%

“Fun giveaways”

Durability4%

“Durable”

Gifting Purpose4%

“so this was the perfect gift”

Design-Overall3%

“Beautifully designed”

Sharpness3%

“I love that these pencils came perfectly sharpened”

What buyers complain about

Durability10%

“can break easily”

Size-Overall8%

“The pens are rather long”

Thickness8%

“Not a good quality too thin”

Quality-Overall6%

“Cheap”

Artificial Colors6%

“we were very upset that the ones we received in a purple box contain dyes”

Value For Money6%

“Its so cheap literally worth about $5 imo”

Print Quality6%

“Water bottle print is on the lower quality side”

Advertised Vs Actual Product5%

“False advertisement”

Writing Experience4%

“It makes it very difficult to write”

Erasability4%

“eraser falls off”

Top return reasons

Size-Overall34%

Advertised Vs Actual Product10%

Value For Money6%

Sharpness4%

Quality-Overall4%

Defective Material/Parts3%

Functionality-Overall3%

Leak-Proof3%

Print Quality2%

Writing Experience2%

Common questions

Is mario pencils profitable to sell on Amazon United States?: The niche generates $20K/yr across 45 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the mario pencils niche?: 19 brands and 95 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in mario pencils?: Top complaints mined from reviews: Durability, Size-Overall, Thickness. The return rate is 0.8%.
When does demand for mario pencils peak?: Demand peaks in Jul–Aug; the busiest month runs 4.6× the quietest.
What does it cost to enter the mario pencils niche?: Listings span $2.90–$42.64; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 1,798 reviews — the moat a new listing must climb.